Priyanka Chakraborty Email & Phone Number

Kolkata, West Bengal, India

✦ Led and managed the digital marketing team to execute and optimize campaigns effectively.✦ Advised management on campaign costs and strategic decisions to maximize ROI.✦ Conducted weekly meetings with the telecalling and sales teams to gather insights on lead quality and site visit projections.✦ Monitored and analyzed campaign performance, focusing on achieving cost-effective site visits.✦ Developed and implemented strategies to maintain a reasonable cost per site visit.✦ Utilized data-driven insights to refine marketing strategies and improve overall campaign effectiveness.✦ Collaborated with cross-functional teams to ensure alignment on marketing objectives and goals.✦ Provided regular performance reports to senior management, highlighting key metrics and actionable recommendations.

Kolkata Area, India

✦ Managing and handling company website to improve customer experience and to provide them seamless user experience with the right information.✦ Incorporated the CRM Salesforce to take care the presale part & whole sales funnel.✦ Brainstorming with the marketing team for the betterment of the sales funnel & customer acquisition.✦ Collaborating with the design team to work on the user friendly landing page.✦ Brainstorming with property portals in Indian real estate market 99acres.com, Magicbricks, Housing. How we can utilize their placements in a better way for our organization.✦ A/B testing of paid campaigns to get best result with highest customer experience✦ Operating and executing lead generation campaign in Social media as well as in Google Adwords✦ Brainstorming new and creative growth ideas with in-house marketing and designing team to come up with industry standard real estate marketing strategies✦ Handling social media platform Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube to maintain a strong brand presence✦ Review reports and results on monthly basis & incorporate accordingly in the campaigns✦

Kolkata, West Bengal, India

✦ Created detailed digital marketing reports to analyze campaign performance.✦ Conducted thorough analysis of marketing reports to assist in making data-driven decisions.✦ Boosted posts on Facebook and Instagram to increase engagement and reach.✦ Monitored key performance indicators (KPIs) to ensure campaign goals were met.✦ Updated and managed new creatives in the campaign manager for ongoing campaigns.✦ Ensured all leads generated from campaigns were accurately tracked in the CRM system.✦ Monitored lead quality to improve campaign effectiveness and ROI.✦ Assisted in optimizing lead generation campaigns based on quality assessments and performance metrics.

Kolkata Area, India

✦ Managing and handling company website to improve customer experience and to provide them seamless user experience with the right information.✦ Handling shopify & incorporate new trendy things for the betterment of the site.✦ Brainstorming with the marketing team for the betterment of the sales funnel & customer acquisition.✦ Collaborating with the design team to work on the user friendly landing page.✦ Brainstorming with property portals in Indian real estate market 99acres.com, Magicbricks, Housing. How we can utilize their placements in a better way for our organization.✦ A/B testing of paid campaigns to get best result with highest customer experience✦ Operating and executing lead generation campaign in Social media as well as in Google Adwords✦ Brainstorming new and creative growth ideas with in-house marketing and designing team to come up with industry standard real estate marketing strategies✦ Handling social media platform Facebook, Twitter, LinkedIn, Instagram, Pinterest, Youtube to maintain a strong brand presence✦ Review reports and results on monthly basis & incorporate accordingly in the campaigns