Santosh E G Email & Phone Number

Bengaluru, Ka, In

Bengaluru Area, India

Gurgaon, India

• Lead the strategic and transformational programs with the senior leadership of Marketing and PAC in INSWA & ASEAN BUso Firstly, to maximize consumer relationships and engagement opportunities that drive bottom line growth and o Secondly, to embed organizational capabilities and improved business processes.• Structure work plans and project scope to deliver business impact on high priority issues• Manage a combined direct and virtual team in the execution of that… Show more • Lead the strategic and transformational programs with the senior leadership of Marketing and PAC in INSWA & ASEAN BUso Firstly, to maximize consumer relationships and engagement opportunities that drive bottom line growth and o Secondly, to embed organizational capabilities and improved business processes.• Structure work plans and project scope to deliver business impact on high priority issues• Manage a combined direct and virtual team in the execution of that plan• Identify opportunities to impact business performance, including potential white space, consumer and customer growth areas, cost optimization and business process improvements• Develop business cases for assessing new investment decisions• Lead and facilitate project meetings and strategy workshops with project team involving senior executive teams• Author strategic analysis and recommendations based on project insights and recommendations in well-crafted presentations and reports for senior management• Present analysis / recommendations to for senior management• Provide engagement on various BU level projects and capture any new requirements from these functions. • To provide engagement with marketing on social media platform leveraging on emerging digital and social media trends and ensure the delivery of solutions and strategies aligned to support the stakeholders’ digital marketing campaigns and initiatives for INSWA & select ASEAN BUs Show less

Bengaluru Area, India

Chief Marketing Officer (CMO)• Providing thought leadership and digital marketing consultancy to both Clients & Agencies• Focus on building & managing revenue centres• Specialties include planning & execution:Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, AnalyticsEntrepreneur:• Invest, mentor, and grow businesses in internet and… Show more Chief Marketing Officer (CMO)• Providing thought leadership and digital marketing consultancy to both Clients & Agencies• Focus on building & managing revenue centres• Specialties include planning & execution:Advertising, Marketing, Online Marketing, Digital Marketing, Inbound Marketing, Digital Marketing, Digital Advertising, Mobile Marketing, Mobile Advertising, Social Media Marketing, AnalyticsEntrepreneur:• Invest, mentor, and grow businesses in internet and technology space• Areas of interests: M/E commerce, Mobile Apps, Product Development, ITES Show less

Bengaluru Area, India

Setting up and head a digital production unit for RedWorks catering to digital delivery for Ogilvy global clients. Building the digital eco-system - through hiring and strategic partnerships, growth of the business, development and implementation of global business systems. Create a global centre for digital production, development and analytics

New Delhi Area, India

Honestly... it is 'busy-ness' as usual :))Responsible for overseeing digital account management, client growth, business development and interactive strategy for MRM India- Heading Digital Marketing initiatives for MRM India- Led all new business pitches within Delhi office, and supporting other branches on digital marketing initiatives- Key contributor in the winning many pitches for MRM India- Lead an team of 43- Focus on bringing new and effective ideas to… Show more Honestly... it is 'busy-ness' as usual :))Responsible for overseeing digital account management, client growth, business development and interactive strategy for MRM India- Heading Digital Marketing initiatives for MRM India- Led all new business pitches within Delhi office, and supporting other branches on digital marketing initiatives- Key contributor in the winning many pitches for MRM India- Lead an team of 43- Focus on bringing new and effective ideas to existing clients on the digital marketing front (Currently it is all about Social Media Marketing:)- Nurture account team through specific problem-solving methods- Develop and maintain key client relationships focused on Digital.- Responsible for client satisfaction and strategic growth - achieving 3x growth Y-O-Y-Client Experience across industry verticals: Technology, Internet, Automobiles, Consumer Durables, Financial, Travel, Services, Telecom etc Show less

To handle the clients digital marketing requirement (Online and Mobile Marketing). In charge of India - SouthTo understand and meet Advertising & communication development needs of Clients and their brands so as to give a 360 degree (Integrated) marketing solution to the clientDesign, Implement, execute, and analyze the client’s campaign Staff Planning and Project Management.Coordinate with different zones(International) on marketing related activitiesEffective Management… Show more To handle the clients digital marketing requirement (Online and Mobile Marketing). In charge of India - SouthTo understand and meet Advertising & communication development needs of Clients and their brands so as to give a 360 degree (Integrated) marketing solution to the clientDesign, Implement, execute, and analyze the client’s campaign Staff Planning and Project Management.Coordinate with different zones(International) on marketing related activitiesEffective Management of cross-functional resources to generate targeted revenues.Managing senior level Client Relationship.To handle multiple clients and their multiple brands.To actively explore new business opportunities.To participate in Account management meetings, creative meetings and meetings with other account teams.Major Clients: IBM, LENOVO, SAP, ITC FOODS, WORLDSPACE, HUTCH (Karnataka) Show less

Business Consultant for IT-People.com through out MENA region. Marketing & Campaign Management and Interaction Adviser for the portal and its operationsInteraction with the Ad agency for BTL and ATL activities.Marketing of the portal online, through flash games, targeted banner ads etc.Building alliances through out Middle East for site enhancementAffiliate programsSearch Engine OptimizationBusiness DevelopmentCreating and developing a smart centralised campaign… Show more Business Consultant for IT-People.com through out MENA region. Marketing & Campaign Management and Interaction Adviser for the portal and its operationsInteraction with the Ad agency for BTL and ATL activities.Marketing of the portal online, through flash games, targeted banner ads etc.Building alliances through out Middle East for site enhancementAffiliate programsSearch Engine OptimizationBusiness DevelopmentCreating and developing a smart centralised campaign management process using online and offline models. Show less

Conceptualizing and Implementation of Electronic Commerce Strategies for the auctions division of Indiatimes.com (Umbrella brand of the Internet Division).Project management of airline/travel website initiatives – Managing a team of designers and developers for end-to end design and management Indiatimes Auctions Half Price shops Indiatimes Travel website Auctions front end websites – Air Sahara, Indian Airlines and Air India•Marketing Strategy To decide on the… Show more Conceptualizing and Implementation of Electronic Commerce Strategies for the auctions division of Indiatimes.com (Umbrella brand of the Internet Division).Project management of airline/travel website initiatives – Managing a team of designers and developers for end-to end design and management Indiatimes Auctions Half Price shops Indiatimes Travel website Auctions front end websites – Air Sahara, Indian Airlines and Air India•Marketing Strategy To decide on the look & feel, positioning of Indiatimes Auctions To enhance the technology platform and product functionality. Ensure consistent Brand communication through Online and offline marketing tools – DM E-mailers, Print ads, Online advertising Show less

Was handling the Business Development for JobsAhead in Hyderabad. Set up the Branch Office in Hyderabad

Heading the sales for Eduempire – an online directory of schools & collegesOverseeing a team of 12 sales professionalsIdentify new opportunities of growth

Conceive and Implement innovative Marketing Strategies for the region to achieve sales targetsGenerating revenue for the publication thru advertisements form corporate houses and government agencies. Interaction with the Ad agencies and maintaining excellent rapport Circulation in-charge for Business Standard for the whole of Andhra Pradesh Preparing Sales budget, improvement of the market share, developing new marketsChannel management and logisticsThe Job also included… Show more Conceive and Implement innovative Marketing Strategies for the region to achieve sales targetsGenerating revenue for the publication thru advertisements form corporate houses and government agencies. Interaction with the Ad agencies and maintaining excellent rapport Circulation in-charge for Business Standard for the whole of Andhra Pradesh Preparing Sales budget, improvement of the market share, developing new marketsChannel management and logisticsThe Job also included recruitment, training, and supervision of Sales Promoters, and Dealers. Condition various sales promotion schemes. Show less

Extensive touring for improvement of circulation volumes in Visakhapatnam district and parts of Central Orissa, Regular market analysis and feedback to Head Office Collection of payments due, Identifying and developing new markets,Supervision and guidance of Sales Promoters and News Agents in my territory.

Master Of Business Administration, Marketing

Education record