As a Performance Marketing Manager at Raja Sahib, I leverage my expertise in Facebook Ads and analytics to drive sales and growth for the leading online retailer in Pakistan. I have over 3 years of experience in performance marketing, having started as a Junior Performance Executive at Adex360, where I managed and optimized campaigns for various clients across different industries. I have a bachelor's degree in information technology from the University of Sargodha, which equipped me with the technical and analytical skills to excel in this field. I am passionate about delivering results, learning new trends and best practices, and collaborating with my team and stakeholders to achieve our goals.