Yossi L. Email & Phone Number

 Increased website traffic by 49.95% and newsletter subscription by 115%  Implemented email drip marketing strategy which led to an increase in paid subscribers by 65% Spearheaded marketing behind 2 major conferences  Oversaw PR and content marketing for all programs

 Increased sales YOY by 117%  Oversaw launch of Shopify pro website and redesign, which yielded an increase of 53% in conversion rate  Created an omnichannel strategy by integrating in-store CRM with web browsing data for 100 brick and mortar stores In charge of Amazon.com and.ca launches as well as FBA inventory strategy Raised paid conversions from.

Greater New York City Area

o SEM( Adwords, Facebook,Linkedin & Twitter) Managed advertising budget over $20M Responsible for implementing and overseeing all conquest, brand, retargeting and display campaigns Involved in quarterly limited release of Google and Facebook Betas Increase overall paid conversion rate on non-branded keywords by 47% ( from 2.10% to 3.10%) Responsible.

-Responsible for guiding auto dealership groups across North America in digital transformations-Organized monthly seminar and workshops touching on various subject (SEO,SEM, UX/Ui etc…)-Contact point for digital strategy including content creation, reviews, local and international SEO

• Selected Project Experience: o Omni-channel & Business intelligence(systems analyses  Responsible for spearheading business intelligence program and location based marketing; $35 million project  Pioneered new.

Montreal, Canada Area

• o Treasury and Risk management
• Placed in charge of overseeing 24 different merchant accounts
• Carefully monitored cash deposits in order to assure correct liquidity in three currency (CAN, US, Reais-Brazillian)
• Put in place different measures in order to properly manage risk for different lead source
• Through careful data analysis was able to forecast cash flow according to BIN, geographic location and psychographic tendencies
• Monitored escalations department in order to treat special and exception refundso Sales and Operations Planning

Montreal, Canada Area

• o Online marketing and lead origination
• Placed in charge of “push” marketing campaign including cold calling and online banner ads
• Evaluated different lead sources through multi variable testing resulting in a 60% closing ratio
• Spearhead outsourcing campaign which led to an added revenue growth of 37 % in sales
• Trained junior loan officers in lending policies, risk profiling and overall sales
• Identified and promoted cross-sell opportunities to loan officers and clients.o Underwriting and debt structuring (Development and construction )

Master'S Degree, Data Science

Chartered Public Accountant Designation, Cpa

Bachelor Of Commerce (Bcom), Honors Finance