 Increased website traffic by 49.95% and newsletter subscription by 115%  Implemented email drip marketing strategy which led to an increase in paid subscribers by 65% Spearheaded marketing behind 2 major conferences  Oversaw PR and content marketing for all programs

 Increased sales YOY by 117%  Oversaw launch of Shopify pro website and redesign, which yielded an increase of 53% in conversion rate  Created an omnichannel strategy by integrating in-store CRM with web browsing data for 100 brick and mortar stores In charge of Amazon .com and .ca launches as well as FBA inventory strategy Raised paid conversions from 0.50% to 0.85% by retargeting abandoned carts

o SEM( Adwords, Facebook,Linkedin & Twitter) Managed advertising budget over $20M Responsible for implementing and overseeing all conquest, brand, retargeting and display campaigns Involved in quarterly limited release of Google and Facebook Betas Increase overall paid conversion rate on non-branded keywords by 47% ( from 2.10% to 3.10%) Responsible for strategy and media buying o Client management Responsible for client pitches, upsell and cross-sell Subject matter expert on digital strategy for the agency  In conjuction with Google created client upsell opportunity guide matching impression share with current budget Designed and presented client pitch and reporting  Client advocate to internal team to refine product managemento Seo & local listing  Spearheaded SEO product to combine with our paid marketing efforts Oversaw website audit to insure technical soundness of site as ranking factor Put in-place Citation strategy to boost local rankings across 185 dealers Oversaw specific content marketing strategy to increase ranking and reduce duplicate content o Omni-channel ,data science and CRM Launched first EVER ecommerce automotive website in Canada Supervised strategy of purchasing online and converting in stores Performed cohort analysis to assess best CPL value and full sales funnel Able to predict and analyses client lifecycle to see how many touchpoints is required before customer converts Implemented new attribution analyses moving from first click to regression model  Conducted different regression analyses to determine which is ideal marketing portfolio per client baseo Marketing Automation Oversaw lead acquisition strategy Planned and executed lead nurturing campaign by creating different content streams based on user jouney ex: pre-purchase, post –purchase survey, lease –end etc.. Implemented progressive registration strategy resulting in an increase of 35% conversion

-Responsible for guiding auto dealership groups across North America in digital transformations-Organized monthly seminar and workshops touching on various subject (SEO,SEM, UX/Ui etc…)-Contact point for digital strategy including content creation, reviews, local and international SEO

• Selected Project Experience: o Omni-channel & Business intelligence(systems analyses  Responsible for spearheading business intelligence program and location based marketing ; $35 million project  Pioneered new loyalty program for 200,000 members through mobile omni-channel strategy by introducing Ipads in store to collect emails, upsell clients and eliminate defects Managed and oversaw all activities related to customer service, inventory management and credit notes Developed marketing campaign to drive traffic to website as well as to retail stores Managed agency and developer relations  Supervised CMS integration as well as various QA and UAT  Managed all software integration and purchaseo Systems management & implementation  Oversaw deployment of 2 Magento websites Directed vendor selection, software development and implementation Implemented warehouse management system ($250K project)  Responsible for all ecommerce operations Launched aggressive social media calendar targeting all major sites: Facebook, Pinterest, Instagram, Twittero Ecommerce Met and surpass Retail plan by 75% Oversaw all marketing activities, sales initiatives and creative (banner, promotions, e-blast) Created lead nurturing and event based email targeting  Increase email database by 21% Email campaigns had an overall open rate of 23% Tripled email conversion from 0.31% to 0.89% through correct segmentation and CRM application o Media Buying Managed all media buying initiative; PPC, retargeting, affiliate and display advertising ) Increase competitor Keyword CTR to 19% while slashing budgetary cost by 50% Raised paid conversion from 0.50% to 0.85% through effective retargeting of abandon cartso Customer service and PR Oversaw customer service team Designed and implemented customer service policy including social media  Spearheaded ‘emergency team’ for shipping outage; customer retention rate or 99%

o Treasury and Risk management• Placed in charge of overseeing 24 different merchant accounts • Carefully monitored cash deposits in order to assure correct liquidity in three currency (CAN , US, Reais-Brazillian) • Put in place different measures in order to properly manage risk for different lead source• Through careful data analysis was able to forecast cash flow according to BIN, geographic location and psychographic tendencies • Monitored escalations department in order to treat special and exception refundso Sales and Operations Planning• Oversaw the day-to-day activity of various departments; Training, traffic, recruiting, media projection and overall sales• Responsible for direct TV “pull” campaigns for over five major clients(Shopping channel, Torstar, Radiancy, Thane and Dr.Ho) • Monitored team and individual performance against sales goal; total of 250 agents• Met & exceed sales benchmarks; 50% net conversion, over $500,000 in monthly sales • Restructured and streamlined departments resulting in a gross saving of $540,543.00 in salarieso Loyalty program • Implemented new performance based tier commission scales which equaled a total saving of $1.01 per sale ($358,782.95 per annum) • Increased overall client retention by 3% resulting in an increase in sales of 33% ($3,000,000 per annum)• In charge of generating traffic for online store• Responsible for the copywriting of sales scripts, inserts and landing pages o Data mining • Conducted split tests in order to judge a campaign profitability• Created new DRTV media projection model resulting in an a 45% increase in call volume• Increased occupancy from 31% to 63% through correct forecasting while maintaining 95% SLA• Carefully monitored call volumes thorough use of statistical analyses and XMR charts leading to a 15% increase in closing ratio

o Online marketing and lead origination • Placed in charge of “push” marketing campaign including cold calling and online banner ads• Evaluated different lead sources through multi variable testing resulting in a 60% closing ratio • Spearhead outsourcing campaign which led to an added revenue growth of 37 % in sales • Trained junior loan officers in lending policies, risk profiling and overall sales• Identified and promoted cross-sell opportunities to loan officers and clients.o Underwriting and debt structuring (Development and construction )• Oversaw the underwriting of numerous loans valued at over $1 Billion dollars during tenure • Able to correctly determine size , parameter and construction timeline for development properties• Accurately forecast revenue, expense and NOI resulting in a 25% decrease in default loans• Placed in charge of construction source & use schedule including balloon payments • Experienced with different financing options such as : Hard money, developer equity, mezzanine and senior debt • Identified numerous arbitrage opportunities with A-paper and subprime loans leading to a 35% increase in revenue • Able to correctly price development loans based on LAC, hard and soft cost as well as tenant improvementso Underwriting and debt structuring (Commercial)• Deep understanding of commercial real-estate from a qualitative and quantitative perspective• Able to understand off balance sheet risk such as ;Line of business , geographic diversification and leasing arrangement• Adjusted credit amount based on eligible LTV,LTC, net absorption and vacancy rate• Able to correctly valuate square foot and parking revenue• Experience in hotel acquisition and renovation• Placed in charge of due diligence; occasional field audits and property research • Carried out quarterly field reports to measure financial record validity including physical inspection and value appraising