Digital Marketting Specialist
Borivali
* Planning and implementation of the strategy for online marketing activities* Team Management - Handling a team of Social Media Executives and Internet researcher.* Project Management* Coordinating and consulting with developers, designers, testers, executive teams and customer service to make proper marketing and promotional strategies * On page SEO activities like sitemap building and submission, keyword analysis for website content, title tag and Meta description.* Off page SEO activities like forum submission, bookmark sharing, article submission, PR release, online advertisement and Q&A discussion.* Derive email marketing strategies and implement email marketing campaigns through MailChimp and in-house campaign manager. * Tracking & analysing traffic data with Google Analytics and taking corrective actions to deliver qualified traffic & leads* Perform market research for developing strategies related to product design, product rollout,customer acquisition, and customer retention.* Tracking and analyzing email campaigns & social media statistics, industry statistics and trends along with market performance, customer’s requirement, competitor’s analysis, Data Mining and market research.* Tracking portal visit and website activity through Google Analytics, Google Webmaster, Crazy Egg and other SEO tracking tools.* Online media activities, web traffic building, demographics reach activities and sales activities through Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest and other social media portals. Handling paid campaigns in Google and Facebook* Individually managed and planned marketing campaigns for Casino’s Events.* Having expertise in Social Media Platform like Facebook, Twitter, Instagram And Pinterest for managing and scheduling content through various Automation Tools like Hootsuite, Buffer And IFTTT* Planning and implementation of the strategy for email campaign in Salesforce ( Paradot )