Caesar Fernandes Email & Phone Number

Kuwait

Accountable to customers. It’s not about looking good.. it’s about providing a pathway for people to go from A to B. Ensuring all NBK Group's digital experiences meet customer expectations and create a sticky UI/UX through customer test validation, rapid feature testing, lean design ops and a strong focus on design ROI. In charge of design of digital channel experience(Mobile, ATM, ITM, Online Banking, internal apps and more)... to ensure all NBK customers love our digital products and consequently boost retention, loyalty and ambassadorship for the bank and its shareholders

Led and optimized the performance marketing, product and ecommerce roadmap for the largest Food business in Kuwait (Burger King,Pizza Hut, Taco Bell, Subway, Kababji, and more). Introduced digital transformation technologies during the COVID period such as paperless menus, digital coupons, drive through pick up from mobile and others, that boosted operational bottom line on delivery as well as dine in.

Kuwait

Led the growth , product and UX vision for the leading education app in the middle east . introduced performance marketing, attribution, revenue boost tactics and business model changes . Built the brand equity of the company with offline ATL advertising and redesigned the entire User experience at the product and CRM levels.

Kuwait

Reporting in to Group CEO and Chairman, leading the group e-commerce strategy for some of the biggest brands in the world (JYSK, The Athelete's foot, Intersport, Reebok, Vans, Coleman etc.)• Formulate and inspire the vision of the digital products and E-comm division through cross functional reviews and collaboration• Drive, manage and hold full responsibility for the product life cycle from ideation to growth and development.• Manage e-comm team to conceptualize, prototype, test and develop key ecommerce portfolios for the company.

Mena

Spearheading the innovation, UX journeys, Visual design, life cycle and delivery of products and performance marketing for the middle east business of the World's largest online food delivery company across UAE, KSA, Kuwait , Oman , Qatar , Lebanon , Jordan , and Bahrain (Talabat and FoodOnClick )- Grew orders at 11% mtm in 2015.- Spearheaded the re-design of website and app for talabat.com in 2015. - Grew the Delivery Hero ME social media and product teams by 200% to scale with the growth experienced by the company.- Optimized and brought down CPA (Cost per acquisition) by more than 25%. - War like marketing aggression with OKR's that were achieved at least 60% of the time.

Kuwait

• Led a strong digital team of web and app developers, designers and project managers to pivot as program and Tech management office for Ooredoo’s digital projects.• Implemented omni channel and integrated transformational strategy for Ooredoo’s alternate channels with Kiosk, app, website, e-comm and in store integration.• Lead key Omni channel integration projects such as click n collect, delivery options, App integrations and more. • designed and Launched first ever telco E-com store for a telecom in the GCC for Ooredoo by leading a full stack development team to build a custom solution for Ooredoo.

Shuwaikh

Leading the communications, marketing and positioning strategy for xcite.com, the e-commerce portal for Kuwait's biggest electronics retailer.• Drove the launch Marketing strategy for Xcite.com in coordination with the VP or retail and head E-comm consultant.• Managing and leveraging all online communication and electronic communication for xcite.com• Lead and optimize marketing campaigns for xcite.com• Manage multi channel conflict and cannibalization of offline media and showrooms • Build a sustainable customer retention and awareness strategy revolved around X-cite values• Manage and optimize marketing budgets efficiently to increase top line profitability while meeting overall marketing objectives (acquisitions and cohorts)

Kuwait

Played a transformational role during Kuwait's golden era of web development companies and internet growth period by working with the management and ownership to grow Mawaqaa into a regional powerhouse.1) Acquired and onboarded some of Mawaqaa's greatest hits such as Alghanim Industries, VIVA telecom(STC), and Kingdom Holdings2) Developed and pushed a unique sales and presentation style that captured the imagination of clients.3) Inspired team members with "If I Can do it, You can do it too" mentality.4) Moved from sales to project management to Head of Operations.5) Inculcated a culture of positivity, autonomy and drove growth with retention planning and key account management strategies.

Greater Chicago Area

Worked as an application developer for a GM salesperson project through Core com Managed a team of 2 DB admins and 2 programmers to execute the application

Led the organizations' overall strategic initiatives by building, managing and directing key support functions in sales, finance, marketing and projects.

Greater Chicago Area

worked on web application development projects for companies such as Radioshack, and Promotions Group Central in Chicago through Cornelius and Merril Corp liaised with engineering, and managed overall project delivery for web based apps.- 2 web developers and a DB admins to create secure, high profile web applications accessed by thousands across the United states.- Reported Project performance KPI's to senior management

Built the very first website for Strategia Investment company- Built a investment portfolio performance access system for Strategia investors to access and view information

Greater Chicago Area

Designed professional training programs for Harold Washington Dept. of Information technology staff and students.- Conducted weekly training sessions for HWC professors and associate professors on new and emerging Internet technologies at the time (Such as XHTML, Javascript, DHTML, SEO, etc.)- Taught classed to college students on V Basic and C++