As a Performance Marketer at Digital Impressions, I have had the privilege of working with some of the best e-commerce tech agencies in Delhi NCR. With over 80 e-commerce clients and 20 non-ecommerce clients, Digital Impressions is a leading player in the industry. They are experts in e-commerce website management and have ambitious plans to enter the territory of digital marketing in 2021.Achievements:1. Recognized as a top performer for consistently exceeding performance targets and driving results that contributed to the growth of the organization.2. Successfully executed individual projects that led to significant revenue growth and improved ROI for multiple brands.3. Led the successful scaling of Basanti Kapde aur Koffee from 7-8 Lac per month to 55+ Lac per month, resulting in a 6x increase in revenue and a strengthened market position.4. Implemented effective performance marketing strategies to scale Lachi Stationary from 5-6 Lac per month to 12+ Lac per month, resulting in a 2.5x increase in revenue and improved profitability.5. Devised and executed a successful performance marketing strategy that resulted in scaling House of Eda from 8-9 Lac per month to 22 Lac per month with good ROI, driving a 2.5x increase in revenue.Responsibilities: 1. Developing and executing performance marketing strategies across multiple channels, including search, social, and display.2. Calculating clients' return on ad spend (ROAS) and comparing it against industry averages.3. Assisting clients in launching new websites and apps.4. Collaborating with cross-functional teams, including creative, analytics, and product, to develop and execute marketing initiatives.5. Staying up-to-date with industry trends and best practices to ensure that our marketing strategies remain innovative and effective.6. Conduct regular analysis of campaign performance and identify opportunities for optimization and improvement.

1. Created and executed digital marketing strategies to drive traffic and increase sales.2. Managed social media platforms, creating and scheduling content and advertising campaigns.3. Utilized Google Analytics to track and analyze campaign performance and make data-driven decisions to improve results.4. Conducted keyword research and optimized website content for SEO.5. Collaborated with cross-functional teams, including design and development teams, to ensure campaigns were executed seamlessly and on time.

1. Develop and execute digital marketing strategies for clients based on their business goals, target audience, and budget.2. Conduct a thorough analysis of the client's existing digital marketing efforts, including website performance, social media presence, email marketing campaigns, and PPC advertising, and provide recommendations for improvement.3. Identify target audience segments and develop buyer personas to inform content creation, social media management, and advertising strategies.4. Communicate regularly with clients to provide progress updates, performance reports, and recommendations for improvement.5. Manage project timelines, budgets, and resources to ensure timely and successful delivery of digital marketing services.

1. Conduct keyword research using tools (like Ubersuggest and SemRush).2. Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.3. Track important SEO metrics including organic traffic, conversion rates, and time spent on page.4. Update older content and add effective calls to action (CTAs) to improve user engagement5. Report on performance metrics comparing them to our SEO goals and benchmarking data6. Perform on-page optimization, including optimizing title tags, meta descriptions, and content for targeted keywords7. Implement link-building strategies and manage backlinks to build online authority8. Keep up-to-date with the latest SEO trends, algorithms, and best practices to ensure the website stays competitive

1. Oversee and manage the customer service team, ensuring that all customer inquiries and issues are handled efficiently, effectively, and professionally.2. Develop and implement customer service policies, procedures, and standards to ensure consistent and high-quality customer experiences.3. Develop and manage customer service performance metrics and key performance indicators (KPIs) to ensure team goals are met and exceeded.4. Develop and maintain relationships with customers and ensure that customer feedback is regularly collected, analyzed, and acted upon to improve service quality.5 Participate in the development and implementation of marketing and sales strategies to ensure customer acquisition and retention goals are met.

1. Manage and lead a team of professionals responsible for delivering value-added services (VAS) to customers.2. Ensure compliance with industry regulations and standards, as well as company policies and procedures.3. Utilize customer feedback and data analytics tools to continuously improve VAS services and customer experiences.4. Communicate regularly with senior management and other departments to provide progress updates, performance reports, and recommendations for improvement.