Max Huang Email & Phone Number

New Taipei City, Taiwan

台灣 臺北市 內湖區

Role Summary: Provided strategic recommendations for digital services development. Established an innovation management system and led project teams to explore future business opportunities using lean innovation methods.Key Responsibilities:1. Planned and executed the digital service product framework and business models.2. Identified and evaluated investment opportunities in innovative enterprises, and participated in major M&A decisions.3. Developed innovation management processes for large corporations and incubated internal innovation projects.Achievements within Six Months:1. Completed strategic planning and evaluated over ten startups, resulting in one successful investment and one large-scale acquisition worth several billion NTD.2. Established a unique internal innovation incubation process globally, with two projects currently in incubation.3. Completed two major strategic assessments involving several billion NTD.

Taipei, Taiwan

CMoney is the largest internet company in the online financial vertical in Taiwan. With over 8 million register user base, its monthly active user covers over 60% of the monthly trading individuals of Taiwan stock market.Responsible for Consumer, Financial and Community business group with over 100 staff. Leading the reorganization to build business groups for new business in the consumer and community vertical. Introducing the advanced operation system into the internet companies in Taiwan.

Beijing, China

Report to: Group Decision-making Committee | Subordinates: 4• Worked with CEOs of subsidiaries to drive the digital transformation of traditional business.• Designed the member rights system based on the purpose of increasing income, guided member consumption among different businesses, connected the member database of each subsidiary to drive member business growth. • Created a new business model to allow member points to circulate among subsidiaries/external suppliers/partners. Designed a points settlement platform to realize mutual redeem and settlement of different brands. • Upgraded the membership system to a subscription-based model (similar to Costco) based on the analysis of users, competitors, costs and supplier interests, transformed the membership operation from a cost center to a profit center, and promoted the commercialization of membership cards.

Beijing, China

• Established the team from the ground up, set up team KPIs, mobilized the team to outperform targets. Took charge of team members recruitment, training and performance appraisal.• Increased the subscriber business revenue from RMB 500 million to RMB 1 billion in 2019 and RMB 2 billion in 2020. Increased the number of subscribers from 6.9 million to 30 million in 2021.• Helped NetEase Cloud Music quadruple the business within two years with annual revenue of RMB 2 billion, and played an instrumental role in its listing in Hong Kong in 2021.• Individual performance ranked A for 4 times, won the Annual Business Breakthrough Award in 2019 and 2020.

Beijing, China

• Established the Paid Business Research Institute in September 2016 and served as the President. Led big data analysis, user research, industry research, etc., and provided strategic insights for subscription membership business.• Completed the student market research, led the launch of the "Student Card" to drive subscriber and business growth.• Completed the "Member Loyalty Model", and tripled revenue from member recalls. Published the "Animation Industry Report", which was highly recognized by the CEO. Individual performance ranked A+ for two quarters in 2017.

Beijing, China

• Led the operations management of iQiyi's subscription membership business. Set up the team from the ground up with functions covering content operation, rights operation, and data analysis.• Increased the subscribers from 5 million to 20 million, and the monthly revenue reached RMB 300 million.

Beijing, China

• Assisted 6 companies in financing with amount of RMB 27 million within half a year.

Beijing, China

• Set up the company from the ground up, and obtained angel investment of RMB 2 million.• Leveraged AI technology for hotel search. Successfully cooperated with international renowned hotel suppliers and obtained the information of 500,000 overseas hotels.

Hangzhou, China

• Led the team with 30 members to conduct Alipay membership and product operation. Analyzed member data and carried out member modeling to improve member retention and member engagement. • Partnered with Taobao, Alibaba Cloud, etao, Hitao, as well as external B2C e-commerce companies to drive member consumption, and provided value-added services for members.• Created Gold Account products for VIPs to increase member engagement and loyalty. Created Account-in-One product, and helped members realize one-stop account management.

Beijing, China

• Managed ecommerce business, achieved 200% business growth in 2010 compared with 2009.

Shanghai, China

• Involved in strategic planning, led marketing campaign planning and organizing, media placement, etc. to enhance brand awareness and acquire users.

Taipei, Taiwan

• Formulated and oversaw the implementation of marketing strategy. Set up financial model. Developed tariff, promotion packages, channel commissions for user acquisition.