As a digital marketing strategy leader I am responsible for leading innovation and technology initiatives at the bank. I act as an enabler, where I collaborate closely with the internal stakeholders to define the roadmap based on future needs; then work with development team(s) and partners (third-party vendors) to fulfill business requirements. I manage a team who is responsible for platform maturity, along with a great emphasis on reusability and content structure. I lead a governance committee that ensures the enforcement of defined standards and best practices by several business units that we support. I manage the extended scope of the marketing cloud platform that includes data analytics, personalization, A/B & MVT testing, campaign management, video hosting, and much more.I recently led the digital transformation journey at First Citizens Bank (FCB). Defined the new platform’s design, architecture, and migration strategy. Successfully launched a redesigned website for the bank, with an efficient delivery of the project within committed timeline and allocated budget.In addition to functional role, I am responsible for proactive communication and reporting to senior leadership to share work progress, team updates, and major accomplishments to help quantify the efficiency gain and ROI.

Played a servant leader role with the scrum teams to communicate, coordinate, and collaborate to deliver high value solutions.Skillful with strong facilitation techniques that I effectively use in day to day meetings, in addition to scrum ceremonies.Successfully practiced the scrum principles and assisted the teams to become self-organized and cross-functional over time.Efficiently used the teams’ performance data to identify opportunities to enhance productivity, using different tools like ZoomIn and JIRA charts.Assisted the Product Owner in managing the backlog and keeping the product roadmap on track.Facilitated agile/scrum adoption for Digital Shared Services with the leadership and guided the teams with an outcome resulting in enhanced performance.Developed professional relationships that helped in removing impediments and significantly reduced the time required to integrate different systems involving internal and external teams.Successively delivered multiple MVPs in 3 years with highly valuable customer solutions.Managed the budget and resource allocation using HP PPMC and ProSource.

Effectively design and implement possible solutions for internal stakeholders by utilizing deep understanding of content strategies and knowledge of multiple CMS platforms.Proactively set future direction for the applications development processes, standards, and guidelines including process improvements, supporting tools, and development platforms to support different domains.Develop, prepare and deliver written and verbal analysis and other requirements documentation, in an effort to communicate issues, insights, recommended actions and decision points for management and/or other key Online Channel team members. Evaluate and recommend improvements to the internal processes.Conduct industry research to maintain a broad awareness of Internet, Intranet, Extranet and other technologies in the rapidly changing environment of financial services and e-business space and make direct correlation to business needs.

Lead analyst for Digital Technology Solutions group at Fidelity. Primarily focused on:Managed the development and deployment phases of different projects using SDL Tridion (Enterprise Content Management System), which involved multi-system integration including the Enterprise Database and the third-party vendor. Cross platform integration projects; documented all the systems’ touch points, end user experience and URL structure for the end-to-end solution.Performed an in-depth analysis and driven the development of the dynamic functionality with post login personalized experience for the Fidelity customers; became a subject matter expert and a point of contact for the implemented solution.Created standardized templates for the technical requirement documentation for an agile team; which later on used heavily by several other technology groups.Planning and resource allocation for the global team in different releases of the projects.Extensively used RTC 4.0 tool for requirements management and collaboration.Provided support in finalizing the design standards for multiple projects.Close collaboration with the QA team in the test case creation and validation process to ensure the defect free solution delivery.Used HP Quality Center 10 for defect tracking and generating high level reports.Defined an on boarding training process and successfully trained numerous team members for an agile team.Major achievements while at Fidelity:Successively achieved exceptional performance for review cycles. Successfully completed LEAP (IT Leadership and Development) Program with the recognition as a role model for the peers.

Member of the Information Technology Services Department; provided technical and functional support for over 16K students.Hands-on experience of installing and troubleshooting hardware/software on Windows XP and Macintosh OS platforms.Assist in the use of software applications; web based searches , and the use of communication software in support of student/curriculum needs.

Led and coordinated the design, development, and deployment stages of the Global Problem Management Portal running Microsoft SharePoint for weekly executive decision making.Developed a visual tracking tool for weekly operations review.

Led multiple marketing initiatives in a very competitive environment.Organized and participated in training program to get new employees up to speed.Developed forecasting sales goals for the associates based on weekly/monthly sales reports.Administered confidential client information and documentation.Voted top selling salesman 3 months in a row. Used relevant marketing and customer service skills to acquire hundreds of new participants.