My key responsibilities include:• Analyzing complex data to create segments and actionable insights within Loyalty, Cards & Payment, Real Estate, Mall & Retail, Hospitality Business Units (BUs)• Managing and driving analytics project requirements & solutioning in business areas associated with data planning work i.e., BU Commercial, Finance, Operations, Marketing and IT/Tech teams• Developing pre-campaign/post campaign analyses and reporting including model on ROI and incremental revenue computation• Liaising with Brands, Information Management, Data Architecture, Group Marketing, and Central Data Office to define business objectives, establish business readiness, and ensure project delivery• Engaging in digital strategy and integration of all necessary data from different divisions to central marketing capability• Involving in the group's project to centralize and create 360-degree view of all the customers from all the Business Units into a central platform to provide different interactions• Managing and resolving the key data strategy issues involving quality, consistency and usability across customer and prospecting database

As a Senior Business Analyst with Exponentia.ai, I have played a key role in leveraging data to provide actionable insights that drive strategy and growth for our customers, leadership, and product teamMy key responsibilities included :• Synthesizing data to uncover key insights that inform decision-making and drive business growth.• Managing client relationships by conceptualizing and executing innovative sales ideas and deals in collaboration with Key Account Managers.• Collaborating with cross-functional teams, including data analysts, engineers, and workstream leads to identify opportunities for process improvements and develop policies for data governance.• Effectively communicating with stakeholders, including business and functional heads, CDO, CTO and other teams, to gather requirements and understand the business needs.I have served in this role on a full-time basis from Oct 2021 to Jun 2022, working in a hybrid setup and located in Mumbai, Maharashtra, India. Throughout my tenure at Exponentia.ai, I have demonstrated my ability to drive business growth and achieve measurable results for the company and its clients( Xanadu & HDFC life)

As a Manager of Business Intelligence and Analytics, I have a proven track record of utilizing data to drive business growth and efficiency. My key responsibilities included:• Conducting in-depth research and analysis on various business initiatives to identify opportunities for cost savings and process improvement.• Developing, producing, and distributing standardized reporting using tools such as Tableau, PowerPoint, and Google Analytics, as well as internal reporting tools like SAP BO, to share insights with key stakeholders.• Delivering actionable insights in areas such as pricing, consumer behavior, segmentation, customer satisfaction, brand, and communication research, and service quality research.• Monitoring and analyzing the impact of business decisions, such as marketing campaigns and price revisions, on revenues and transactions.• Collaborating with multiple external customers and internal stakeholders, including teams from operations, legal, compliance, IT, and business development, to successfully execute marketing strategies and drive business growth.• Conducting data mining, visualization, and analysis to uncover and rectify process weaknesses and vulnerabilities, mitigate risk, and resolve business and IT issues.• Synthesizing data to provide actionable insights to customers, leadership, and the product team to influence strategy and growth.• Building dashboards, performing analysis, and storytelling with data to help teams make better decisions.• Monitoring the performance of A/B testing for customers, new features, and recommending iterations based on findings.Throughout my tenure, I have demonstrated my ability to gather, analyze, and communicate data in a way that supports business decisions and drives growth. I am well-versed in using various reporting tools and have strong experience in campaign management operations.

As a Business Analyst, I have extensive experience in analyzing customer satisfaction surveys to understand competitor comparison, Net Promoter Score (NPS), and areas for improvement. My key responsibilities included:• Designing and analyzing customer satisfaction surveys to identify key areas of improvement and measure performance against competitors.• Developing a customer life-cycle matrix to track month-on-month retention of newly acquired customers.• Conducting financial projections to evaluate the impact of new partnerships on the bottom-line of the company's balance sheet.• Tracking and reporting e-marketing results, including return on investment (ROI), click-through rate (CTR), bounce rates, and conversion rate.• Developing, producing and distributing standardized reporting in Tableau, PowerPoint, Google analytics and company's internal reporting tool SAP BO to share with key stakeholders.• Partnering with all business areas to develop ad-hoc reports and share observations and recommendations.• Designing segments/ intents and test product concepts, resulting in incremental revenue through campaign management operations.

As a Team Leader of Customer Support & Operations, I was responsible for leading and training a team of customer support professionals. My key responsibilities included:• Managing and supervising the customer support team for both chat and voice calls, resulting in improved SLA's such as Average Call Handling Time, First Hour Resolution, and Issue Resolution Turnaround Time.• Coordinating and liaising with various departments, including compliance, finance, and the operations reconciliation team, to resolve customer queries and issues in a timely and efficient manner.• Providing regular management information system (MIS) reports to senior management, including performance metrics and data analysis.• Investigating and resolving customer issues and queries, ensuring minimal disruption to the customer experience.• Verifying customer documents for quality and completeness, and reporting and documenting any exceptions or deviations, and seeking necessary approvals for implementation.• Continuously identifying opportunities for process improvements and making suggestions for effective changes to meet SLA requirements

As an Analyst in a mortgage process. My key responsibilities included:• Conducting thorough document review and analysis to ensure compliance with loan standards and regulations.• Identifying and analyzing critical data fields within loan documents to assess risk and update internal systems with appropriate flags.• Generating detailed reports and recommendations for underwriters to aid in the prioritization and classification of mortgage cases.• Continuously monitoring and analyzing loan performance to identify areas for process improvements and implementing changes to enhance overall efficiency.• Collaborating with various departments including compliance, finance, and operations to resolve any issues or queries and ensure smooth loan processing.