Martín Dihartce Email & Phone Number

New York, NY, US

South Latin America

• Alicorp is a CPG company, listed on the Peruvian Stock Exchange [BVL: ALICORC1] that reached a USD1.5B Revenue in 2022. Since 1956, it has been dedicated to the production, distribution, and commercialization of.
• Ensured Gross / Net Sales and Profit Targets were met by full P&L ownership management of 8 business units ($550M / +12% YoY)
• Guided transformational marketing strategy, portfolio development and marketing plan implementation across 12 brands / 500 SKUs to maximize revenue generation and profits.
• Leveraged in-depth knowledge of marketing mix drivers to trade up consumers and grow profit margins (+15,2%)
• Built strategic marketing plans, understanding current/future consumer/customer trends and its competitive landscape to build brand equity and grow share of market, numerical and weighted distribution. - Hair Care.
• Partnered cross-functional teams (I&D, Finance, Sales) in the development of a 3-year Product Innovation Pipeline for the profitable portfolio expansion and launch of new categories/business units (3 new business units.

Latam

Alicorp is a CPG company, listed on the Peruvian Stock Exchange [BVL: ALICORC1] that reached a USD1.5B Revenue in 2022. Since 1956, it has been dedicated to the production, distribution, and commercialization of Consumer Packaged Goods. Owns 150+ brands present in Latin America, the US, and Canada that compete in Hair Care, Skin Care, Deos, Laundry, Home.

Latam

Grupo Cepas is a leading company in the beverage industry, both alcoholic and non-alcoholic. It was founded in Argentina in 1932 and nowadays commercializes its 50+ brands around the globe. Leads the Vermouth category and owns 5 wine brands. Partners with Bacardí-Martini (Grey Goose, Eristoff, and Bombay Sapphire) and Brown Forman (Jack Daniel's.

Latam

Grupo Cepas is a leading company in the beverage industry, both alcoholic and non-alcoholic. It was founded in Argentina in 1932 and nowadays commercializes its 50+ brands around the globe. Leads the Vermouth category and owns 5 wine brands. Partners with Bacardí-Martini (Grey Goose, Eristoff, and Bombay Sapphire) and Brown Forman (Jack Daniel's.

North Latam

• A leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. SC Johnson brands include Glade®, Kiwi®, OFF!®, Pledge®, Mr.
• Led Integrated marketing and advertising efforts for a $56M business, overseeing three categories across three countries and five brands (RAID, Baygon, OFF!, Autan, Kiwi).
• Actualized over 37% of new sales growth year-over-year as well as over 32% volume growth and 80% market share through comprehensive data analysis, demand generation and strategic planning.
• Ensured the execution that took Off! to being the second-highest ranked brand in less than two years, increasing brand awareness by 74% as well as audience engagement.
• Increased retention levels by 12% for first time in 5 years through funnel marketing techniques and created “glocal” (global and local) campaigns, confirming that were modified appropriately to align with each.
• Identified SKU & portfolio optimization (12%), sustainability, COGS improvement opportunities.

Bogota - Colombia

Team leader responsible for the strategic development of long and short term goals for the RTD Beverages Division (Energy Drinks). Strong focus on Volume, Revenue, Brand Equity and Leading Interdisciplinary teams.

Buenos Aires

Responsible for development, implementation, and follow up of the marketing plan for Nestlé Pureza Vital (Nestlé Pure Life) and Awafrut by Nestlé Pureza Vital.

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Digital Marketing, Digital Marketing

Grado En Administración Y Dirección De Empresas, Business Administration And Management, General

Licenciate Degree, Economia Empresarial

Exchange Program, Business School