Alicorp is a CPG company, listed on the Peruvian Stock Exchange [BVL: ALICORC1] that reached a USD1.5B Revenue in 2022. Since 1956, it has been dedicated to the production, distribution, and commercialization of Consumer Packaged Goods. Owns 150+ brands present in Latin America, the US, and Canada that compete in Hair Care, Skin Care, Deos, Laundry, Home Cleaning, Cookies, and Pasta.Board Member reporting to CEO, with end-to-end P&L ownership, responsible for leading the Marketing and Trade Marketing team (25+ people), in the development of long and short-term strategy as well as the execution of annual marketing plans, revenue management, pricing, and channel implementation (E-commerce, Discounters, DTC, Mass, Drugstores, Grocery and Wholesale distributors).• Ensured Gross / Net Sales and Profit Targets were met by full P&L ownership management of 8 business units ($550M / +12% YoY)• Guided transformational marketing strategy, portfolio development and marketing plan implementation across 12 brands / 500 SKUs to maximize revenue generation and profits.• Leveraged in-depth knowledge of marketing mix drivers to trade up consumers and grow profit margins (+15,2%)• Built strategic marketing plans, understanding current/future consumer/customer trends and its competitive landscape to build brand equity and grow share of market, numerical and weighted distribution. - Hair Care leader (36% Share of Market) and #2 in Skin Care (vs Unilever, L'Oréal, and P&G)• Partnered cross-functional teams (I&D, Finance, Sales) in the development of a 3-year Product Innovation Pipeline for the profitable portfolio expansion and launch of new categories/business units (3 new business units launched / 38 SKUs / + 22% Profit Margin.)• Developed strategic agency partnerships (media, creative, syndicated information, consumer research) driving brand health growth, insightful 360° campaigns (5 per year / traditional and digital), and an effective promotional calendar.

Alicorp is a CPG company, listed on the Peruvian Stock Exchange [BVL: ALICORC1] that reached a USD1.5B Revenue in 2022. Since 1956, it has been dedicated to the production, distribution, and commercialization of Consumer Packaged Goods. Owns 150+ brands present in Latin America, the US, and Canada that compete in Hair Care, Skin Care, Deos, Laundry, Home Cleaning, Cookies, and Pasta.Board Member, with end-to-end P&L ownership, responsible for leading the Marketing and Trade Marketing team (25+ people), in the development of long and short-term strategy as well as the execution of annual marketing plans, revenue management, pricing, and channel implementation (e-commerce, DTC, mass, drug, grocery and wholesale distributors).

Grupo Cepas is a leading company in the beverage industry, both alcoholic and non-alcoholic. It was founded in Argentina in 1932 and nowadays commercializes its 50+ brands around the globe. Leads the Vermouth category and owns 5 wine brands. Partners with Bacardí-Martini (Grey Goose, Eristoff, and Bombay Sapphire) and Brown Forman (Jack Daniel's, Herradura, El Jimador, and Finlandia).Lead the Regional Marketing Strategy for Wine Business and the Non Alcoholic Beverages Business for Argentina, Uruguay and Chile, driving growth through sustainable, expanding, consumer oriented, multi channel plans.Strong Skills: Drive on P&L, Dealing with Ambiguity, Portfolio Management, Digital Marketing, Brand & Positioning Development.

Grupo Cepas is a leading company in the beverage industry, both alcoholic and non-alcoholic. It was founded in Argentina in 1932 and nowadays commercializes its 50+ brands around the globe. Leads the Vermouth category and owns 5 wine brands. Partners with Bacardí-Martini (Grey Goose, Eristoff, and Bombay Sapphire) and Brown Forman (Jack Daniel's, Herradura, El Jimador, and Finlandia).Lead the Regional Marketing Strategy for the Non Alcoholic Beverages Business for Argentina, Uruguay and Chile, driving growth through sustainable, expanding, consumer oriented, multi channel plans.Strong Skills: Drive on P&L, Dealing with Ambiguity, Portfolio Management, Digital Marketing, Brand & Positioning Development.

A leading manufacturer of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. SC Johnson brands include Glade®, Kiwi®, OFF!®, Pledge®, Mr Muscle®, Duck®, Baygon® and Raid®. Other brands include Ziploc®, Scrubbing Bubbles®, Windex®, Autan®, Bama®, Shout®, Mrs Meyers®, Babyganics®, Method® and Ecover®.A different kind of company. Because we’re family-owned and led, we don’t have to answer to Wall Street. We do what’s right for people and the planet because we believe we have a larger purpose.● Led Integrated marketing and advertising efforts for a $56M business, overseeing three categories across three countries and five brands (RAID, Baygon, OFF!, Autan, Kiwi).● Actualized over 37% of new sales growth year-over-year as well as over 32% volume growth and 80% market share through comprehensive data analysis, demand generation and strategic planning.● Ensured the execution that took Off! to being the second-highest ranked brand in less than two years, increasing brand awareness by 74% as well as audience engagement.● Increased retention levels by 12% for first time in 5 years through funnel marketing techniques and created “glocal” (global and local) campaigns, confirming that were modified appropriately to align with each touchpoint.● Identified SKU & portfolio optimization (12%) , sustainability, COGS improvement opportunities. ● Transformed the existing price structure for Raid and Baygon to decrease local competition ability to win and increased marketing mix revenue management.● Received the Effie Award in 2017 for the “La Hora del Mosquito” campaign without sacrificing compliance with various internal/external regulations and branding parameters.● Developed 360 global toolboxes including communication, visuals, sell-in materials, launch promos, in store, salon and digital & influencer marketing,

Team leader responsible for the strategic development of long and short term goals for the RTD Beverages Division (Energy Drinks). Strong focus on Volume, Revenue, Brand Equity and Leading Interdisciplinary teams.

Responsible for development, implementation, and follow up of the marketing plan for Nestlé Pureza Vital (Nestlé Pure Life) and Awafrut by Nestlé Pureza Vital.