Inspiring Change Agent specializing in strategic agile and digital transformation, organizational development, and leadership. Expert in designing and implementing new ways of work to enhance efficiency and agility at all levels, to enable collaboration and deliver exceptional innovative products. Adept at fostering a culture of innovation and continuous improvement through targeted training programs and change management strategies. Skilled in translating strategic goals into actionable plans, coaching leaders, and collaborating with cross-functional teams to deliver impactful results. Passionate about optimizing employee lifecycles, performance management, and organizational development to achieve business objectives.Key achievements:• Lead agile transformations across global teams in Sales, Marketing, People Ops, and Product Development.• Enhance operational efficiency and agility at all organizational levels.• Develop and deliver training programs to foster innovation and continuous improvement.• Design and execute change management strategies for seamless adoption of new way of work.• Translate strategic goals into actionable implementation plans.• Conduct OKR training to help teams clarify the value of strategic initiatives.• Build a holistic transformation approach with managers and team leaders.• Co-drive Product Development projects, ensuring ensuring pace and impact in deliverables and milestones. • Collaborate with the People Team and leaders to oversee and streamline the employee lifecycle, support employee engagement, goal-setting, and performance management.• Guide and provide resources to create and deploy learning and development programs.• Coach leaders on organizational development strategies.• Collaborate with business lines to develop targeted solutions for their challenges. • Coach leadership talent to achieve business and development goals.• Coach teams to navigate uncertainty and deliver new products.

PWMN Zagreb - Advancing the way we work. Together.PWMN stands for Professional Women and Men Network. PWMN Zagreb champions women in leadership roles. We believe that leveraging 100% of the world's talent will result in an economically sustainable, happier society. Gender balanced decision-making creates strength of character, resilience and growth. We aspire to accelerate the pace of change and to inspire our community to embrace new skills and put reforms into action.Here's what we do:• PROMOTE GENDER BALANCE IN LEADERSHIP: We advocate for increased representation of women in decision-making positions.• PROVIDE RESOURCES AND SUPPORT: We offer programs and initiatives that help women develop the skills and confidence they need to succeed in leadership roles.• FOSTER A CULTURE OF CHANGE: We encourage our community to embrace new ideas and put reforms into action.• BUILD A MORE EQUITABLE FUTURE: We strive to create a world where everyone has the opportunity to reach their full potential.

Key achievements:• Participated in Agile Transformation strategy development and implementation • Co-designed and co-led the end-to-end transformation strategy, encompassing the digital product landscape, transformation and change approach, and value realization framework.• Co-created solutions and drove the innovation agenda for transformation.• Analyzed data to support strategic decision-making for change initiatives, established OKRs to drive the strategic roadmap and measure the effectiveness of initiatives.• Developed change management approaches to drive adoption of new processes and technologies, focusing on learning and cultural/behavioral change.• Prioritized initiative requests based on the overall transformation strategy, alignment with the product portfolio, potential for change/adoption success, business case viability, and resource availability.• Advocated for and developed best practices and thought leadership in Agile.• Shaped the learning culture by partnering with People Partners, leaders, and employees to understand and anticipate learning needs.• Designed and developed learning programs, coaching, training, and mentoring initiatives for leaders and individual contributors.• Identified and removed complex impediments across organizational areas.

Key achievements:• Oversaw the product roadmap, delivery, and value realization, including value uplift and cost savings. • Developed and managed products throughout their lifecycle within the portfolio. • Coordinated with stakeholders across teams, departments, the enterprise, and the Group. • Led and supported digital projects and product management initiatives. • Held accountability for delivery and customer satisfaction through the management of project-related activities and resources. • Provided leadership to strategically manage risks and opportunities, ensuring high standards in quality, customer needs, and superior experience. • Defined Risk Management Plans, reviewed risks and opportunities, and decided on actions to benefit project performance. • Developed and monitored Time Schedules and managed project float to ensure timely completion. • Led an international team and managed stakeholders in a matrix organization. • Demonstrated superior skills covering the full project management cycle, from need scoping to delivery and closing the customer experience feedback loop. • Connected Design Thinking and Behavioral Design to create and facilitate workshops focused on need scoping, product improvements, and product innovation as part of a cross-functional team.

August Winery and Restaurant - Co-owner and Chef PatronIn 2016, founded August Winery and Restaurant, a successful startup venture revitalizing a family-owned wine estate. As Chef Patron, I oversee menu creation, kitchen staff management, and cultivate a unique dining experience that blends authentic cuisine with a historically restored venue. This venture demonstrates my entrepreneurial spirit, passion for culinary arts, and commitment to building a thriving business.

Key achievements:• Created and executed all public communication for the Ministry and the Minister, encompassing strategic messaging, media relations, and public engagement initiatives.• Developed and oversaw the implementation of communication and promotion strategies for the Ministry and its associated bodies, including 8 National Parks, 11 Parks of Nature, the Environmental and Energy Efficiency Fund, and the Croatian Agency for Environment and Nature.• Oversaw a team of 6 communication specialists within the Ministry and coordinated a network of 20+ communication professionals across associated bodies, fostering collaboration and alignment in messaging.• Developed and managed communication strategies, ensuring effective response.• Provided training and support to key communicators within the Ministry and associated bodies, enhancing their public speaking and communication skills.• Acted as a key spokesperson and media contact for the Ministry, representing the organization and its initiatives to the public and media outlets.• Built and maintained strong relationships with journalists and media outlets, ensuring coverage of the Ministry's activities.• Monitored media coverage and analyzed public opinion to inform communication strategies and identify potential issues.• Collaborated with internal and external stakeholders to ensure consistent and effective communication across all channels.

Key achievements:• Consultancy for Television channels or Channels developed for alternative platforms across the CEE• Budgeting / business planning; contact set up for Programming, Promotion, Production; internal Organization and Workflow optimization; market intelligence• Collaboration between various company units, workflow and process set up and management • Communication consultancy on projects aimed at sales growth, acquisitions and mergers, merged companies transitions • Strategic communication consultancy and drafting of key strategic and implementation documents; implementation trainings for key communicators • Budgeting, KPI defining, tracking of ROI and efficiency of marketing, promotion and PR relative to the budgets planned • Brand development, advertising and promotion; corporate advertising; internal and external corporate events

Academy of Drama, Zagreb, Department of Production - Lecturer and Textbook Co-author• Lectured on media production and management at the Academy of Drama, Zagreb, Department of Production, sharing expertise and mentoring students in the field.• Developed and delivered curriculum covering various aspects of creative production for Television, including ide pitch, content acquisition and scheduling, performance measurement and communication strategies.• Co-authored the textbook "Kreativna produkcija" (Creative Production), providing students with a comprehensive guide to the principles and practices of content production for Television.• Fostered a dynamic and engaging learning environment, that encouraged students to understand the business environment, viewership research, entrepreneurial thinking, and creativity. • Provided guidance and mentorship to students, supporting their academic and professional development in the media industry.

- Served as a member of senior management, contributing to strategic decision-making and overall business direction.- Developed and implemented marketing and PR strategies, defining key objectives, target audiences, and communication channels.- Managed communication across all channels, including on-air promotion, off-air advertising (print, radio, out-of-home, BTL), corporate communication to mass media (as Nova TV spokesperson), and internal communications.- Defined and maintained the corporate identity of the main TV brand and all sub-brands, ensuring consistency and brand recognition.- Developed and managed marketing budgets, optimizing resource allocation and maximizing ROI.- Led a team of 15+ PR and on-air promotion experts, providing guidance, mentorship, and professional development.- Coordinated the work of 3 specialized associated agencies, ensuring seamless integration and effective execution of marketing and PR initiatives.- Monitored and analyzed market trends and competitor activities to inform marketing and PR strategies.- Built and maintained strong relationships with media outlets and key stakeholders.

- Collaborated with RTL Group executives in Luxembourg, Budapest, and Cologne to establish and manage the Croatian office of RTL during the public tender period and launch of the station.- Participated in all aspects of preparing the tender documentation, including market analysis, business development strategies, positioning, programming, and organizational structure.- Led the launch of RTL Hrvatska, overseeing all operational and logistical aspects to ensure a successful market entry.- Transitioned to the role of Head of Acquisition and Scheduling after the channel launch, assuming responsibility for program acquisition and scheduling strategies.- Negotiated program acquisition deals with international distributors, securing high-quality content for the channel.- Developed and implemented program schedules that maximized audience reach and engagement.- Analyzed audience data and market trends to inform programming decisions and optimize scheduling strategies.- Collaborated with internal and external stakeholders to ensure effective program delivery and scheduling alignment.- Managed program budgets and ensured cost-effective acquisition strategies.

- Developed and executed advertising and media buying strategies for key accounts, ensuring effective campaign delivery and maximizing client ROI.- Led new account acquisition efforts, including pitches, tenders, and B2B presentations, expanding the company's client portfolio.- Coordinated accounts with partner agencies in other countries, fostering international collaboration and ensuring consistent service delivery.- Drove the development and extension of the company's portfolio, including project management for the acquisition of Bosnian and Slovenian TV stations.- Participated in core team that managed the project for setting up and launching the first Croatian commercial TV station, Nova TV, overseeing all aspects related to programming and branding.- Identified and established partnerships with agencies in Croatia and abroad, building a strong network for collaboration and resource sharing.- Led and managed creative teams in the development and execution of client campaigns, providing creative guidance and supervision throughout the project lifecycle.- Managed client relationships, acting as a trusted advisor.