John DiJulius is the authority on helping organizations build a world-class customer and employee experience. He is the best-selling author of five books (soon to be six). John is the founder and Chief Revolution Officer of The DiJulius Group, who worked with companies like The Ritz-Carlton, Lexus, Starbucks, KeyBank, Nestle, Chick-fil-A, Celebrity Cruise lines, Bristol Myers, Marriott, and many more, helping them make the experience they deliver their single biggest competitive advantage.John helps companies become the brand customers can't live without and makes price irrelevant/ John is also the founder of John Robert’s Spas, one of the Top 20 Salons in America, and the founder of a non-profit, Believe in Dreams.