• Coordinated day-to-day execution of digital content projects for B2C clients, including content for websites and social media platforms (Instagram, Facebook, LinkedIn, YouTube) • Developed and implemented comprehensive digital strategies for social media and Google Ads, resulting in a 30% increase in engagement and growth in online conversions• Designed and curated a diverse range of marketing collateral, including social media content, newsletters, email campaigns, and brochures, ensuring alignment with brand messaging and significantly enhancing brand presence• Coordinated and executed on-ground brand activations and events, securing strategic sponsorships that enhanced client brand visibility

Developed strong customer service and communication skills by assisting a diverse clientele in a fast-paced retail environment.Gained insights into consumer behavior and retail operations, contributing to product merchandising and promotional activities.Collaborated with team members to ensure smooth daily operations and enhance customer experience

• Executed channel strategies for platforms such as Instagram, Facebook, TikTok, LinkedIn, X, and YouTube for CPG brands in feminine and baby care, achieving exponential growth on Instagram•Spearheaded brand-building initiatives, including the execution of the brand’s largest multi-channel advertising campaign, driving an increase in online sales and significantly elevating brand awareness in key markets• Facilitated stakeholder communication, presenting campaign results, progress updates, and strategic recommendations to senior leadership, fostering collaboration and data-driven decision-making