A digital marketer is a marketing professional who uses digital channels to promote a company's products or services. They use a variety of digital channels, including: Social media, Search engines, Email, Content creation, Online advertising, Websites, and Influencer marketing. Digital marketers use a variety of methods to promote their company's products or services, including: Push and pull marketing techniques Targeting consumers directly and indirectly Developing multi-channel communication strategies Designing, implementing, and auditing SEO campaigns Analyzing and optimizing PPC campaigns Supervising content marketing campaigns Updating content on social media platforms Setting goals and analyzing campaign performance Digital marketers need to have a diverse skill set, including knowledge of data analysis tools like Google Analytics. They also need to have basic knowledge of visual content creation software like Adobe Creative Suite, Canva, and Inkscape.