Dila Fitriani Azuri Email & Phone Number

Indonesia

Indonesia

As a freelance data consultant, I work on various analytical projects, including:- Developing GDP prediction models using Fuzzy Time Series optimized with Particle Swarm Optimization- Conducting forecasting analysis on cocoa production data using Holt-Winters and ARIMA methods- Performing clustering analysis with the K-Means algorithm, integrated with TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) for multi-criteria decision-making- Executing Winning Brand Analysis for bottled water survey (AMDK) to identify market leaders and brand performanceData WeaverBuilding a data-driven Instagram account with visually engaging insights under the tagline "Weaving Data, Crafting Insight." Key activities include:1. Sentiment analysis of netizen comments on Netflix's documentary "Ice Cold: Murder, Coffee, and Jessica Wongso" from YouTube discussions.2. Exploring pressing issues through data storytelling:- Violence against women ("You Can't Keep Me Silent")- Conflict contrasts ("Dual Realities: Palestine and Israel")- Statistical perspectives on romantic betrayal ("From Data to Hearts")- Shaping leadership in Gen Z ("Gen Z: Shaping Tomorrow's Leaders Today")- Suicide trends in the modern era ("Exploring the Phenomenon of Suicide")- Dropout rates in higher education in Indonesia ("Dynamics of Student Drop Out Rates")- Hoaxes in politics ("Post-Truth: The Danger of Hoax News in the 2024 Selection Season")This role highlights my ability to communicate complex data insights in a relatable and impactful way.

Jakarta, Indonesia

Marketing Strategy and Analytics Division – XL AxiataHandled XL Prioritas and Enterprise segments, focusing on data-driven strategies to support business growth. Key responsibilities included:- Developing business cases for new products by analyzing data to project business impacts.- Providing actionable recommendations to business owners regarding product feasibility, including strategies to optimize profitability and adapt products for better market performance.

Jakarta, Indonesia

Purchase Platform Squad – Tokopedia (GoFood Feature)Focused on enhancing the GoFood feature within the Tokopedia app by leveraging data analytics. Key responsibilities included:- Acting as a Subject Matter Expert (SME) for data and analytics within the business unit.- Developing statistical summaries and inferences to inform decision-making processes.- Designing and delivering insightful, actionable, and visually engaging dashboards for monitoring and performance evaluation.

Jakarta, Indonesia

Digital Business Division – Telkom Indonesia (InRate/UrbanRate Projects)Contributed to the InRate or UrbanRate projects by leveraging data-driven insights to enhance digital business strategies. Key responsibilities included:- Developing and managing use cases, including data selection and preparation tailored to specific objectives.- Conducting in-depth use case analyses to identify trends and opportunities.- Providing descriptive and diagnostic insights to guide business decisions.- Designing and analyzing surveys to gather critical data.- Performing TV program analyses to evaluate performance and audience engagement.

Jakarta, Indonesia

- Designed and implemented conjoint studies to understand consumer preferences- Conducted conjoint analysis to evaluate the importance of product attributes and their impact on decision-making- Developed interactive simulators for conjoint analysis results, enabling scenario testing and strategic decision-making

Jakarta, Indonesia

Consumer Insight Division – Nielsen Company IndonesiaSpecialized in providing data-driven insights for the FMCG, cigarette, banking, and telco industries, with a focus on market research and statistical analysis. Key contributions included:- Generating quota plans using data from BPS, Nielsen surveys, and internal studies.- Calculating and providing population estimates and sample sizes for research projects.- Conducting advanced market research analysis, including modeling, segmentation, Winning Brand Analysis, Derived Importance, Correspondence Mapping, Graphical Modeling, Customer Satisfaction Score (CSAT), and Relationship Strength Index (RSI).- Performing sophisticated statistical analyses such as regression, correlation, factor analysis, etc.- Applying weighting analysis to correct sample distortions and ensure alignment with target population characteristics.

Bandung Dan Sekitarnya, Jawa Barat, Indonesia

Conducted forecasting analysis to predict rice prices in the market using the Linear One Parameter Method from Brown and Holt's Two Parameter Method, providing data-driven insights for market planning and decision-making.

Education record

Joint Courses for Nonparametrics Statistics and Flexible Modeling with Grade A

Bachelor'S Degree, Mathematical Statistics And Probability

Activities and Societies: I’m finished my Bachelor of Statistics from Universitas Padjadjaran on February 2017 with Industry and Economics.

Postgraduate Degree, Statistika Terapan