Dilay Kıvanç Aksu, Ma Email & Phone Number

Darmstadt, Hesse, Germany

İstanbul, Türkiye

• Managing team of Migros Channel• Planned and executed all marketing campaigns in the modern channel, including POSM's management specifically in Migros Stores• Planned and managed the brand strategies, brand targets, and brand budgets (ci. 20 million TL / per year)• Closely worked with National Key Accounts in order to develop customer-specific product launches (5 new products to the market)• Closely tracked the brand, channel, and customer performance via Nielsen Nitro market analysis• Planned and managed short and long-term brand strategies in the light of business plans• Managed customer communication planning (Insert plans, POP materials, BTL communication planning)• Worked with external agencies, procurement, and supply chain departments to develop execution strategies

İstanbul, Türkiye

• Planned and supported all marketing campaigns in the modern channel specifically in Migros Stores • Worked with external agencies, procurement, and supply chain departments to develop execution strategies • Prepared analysis for daily, weekly, monthly and seasonal periods (B2B analysis, Nielsen Nitro market share analysis)

İstanbul, Türkiye

• Tracked and analyzed world retail trends • Established new business cooperations (Generated 6 new product categories) • Managed legal contract processes with the legal team • Prepared budget forecast and manage the annual marketing budget (50 million Turkish Lira marketing budget / per year) • Created new products for revenue generation, managing short and long-term brand strategies • Managed customer communication planning • Conducted online & offline channel sales (B2B sales analysis) • Prepared analysis for daily, weekly, monthly and seasonal periods

Istanbul, Turkey

• Tracked and analyzed world retail trends • Made budget analysis and forecast • Conducted online &offline channel sales • Prepared analysis for daily, weekly, monthly and seasonal periods

Istanbul, Turkey

• Created job posting on Kariyer.Net, Linkedin, Yenibiris.com • Supported and took an active role in ongoing HR projects • Participated in interviews as an observer • Conducted the long-term intern recruitment process • Performed all operational processes through SAP • Conducted quantitative and qualitative analyses to support HR programs and initiatives • Year-end turnover report analysis

Ankara, Turkey

• Monitored all applications in the finance department• Entered and edited the current year confirmation data through Oracle• Prepared interest orders to the banks• Instructing day-end overnight transactions to the bank

Master'S Degree, Marketing, 3,83

With thesis titled ''The Effect of Green Marketing on Consumer Satisfaction and Brand Loyalty in Turkey”

Bachelor'S Degree, Business Administration, 3,27

Activities and Societies: Tobb Talks Honor student

Bachelor'S Degree, Business Administration, 4.00

Erasmus