Data Analyst
● Utilized Power BI's data import functionality to connect to the SQL Server database and extract relevant sales data for analysis.● Employed Power Query within Power BI to clean the extracted sales data, addressing inconsistencies, removing duplicates, and handling missing values to ensure data accuracy.● Developed a comprehensive data model within Power BI, establishing relationships between sales data tables and other 8 datasets to facilitate analysis.● Created visually compelling dashboards in Power BI, leading to a 20% increase in data interpretation speed and a 50% improvement in decision-making accuracy, enabling swift adjustments and more effective strategies.● The range length report for evaluating sales representatives has resulted in a 60% reduction in bonus payouts, effectively safeguarding the company's reputation.● Conducted in-depth analysis of sales trends over time, identifying patterns, seasonality, and potential areas for growth or improvement.● Analyzed product sales performance, including top-selling products, product profitability, and product contribution to overall revenue.● Segmented customers based on purchasing behavior, demographics, or other criteria, and performed analysis to identify high-value customers, customer retention strategies, and opportunities for customer growth.● Generated actionable insights and recommendations based on data analysis findings to drive sales strategies, optimize pricing, target specific customer segments, and improve overall sales performance