Dilhara Wijenaike Msc Mktg (Aeu), Acim, Aslim Email & Phone Number

-TV/Radio/Press campaigns-Responsible for the set sales targets-Identify new distribution channels-Sponsorship activities -Out -door branding-Develop dealer promotions, consumer promotions & internal promotions-Developing the annual marketing plan-Responsible for the growth of the market share-Conduct qualitative & quantitative market share-Responsible in distribution, service and forecasting -Liaise with advertising agencies, institutions, media houses and build up relationship

x Heading the internal creative divisionRainco has an internal creative division that helps all subsidiaries to develop advertising campaigns. These include ATL as well as BTL. The responsibility that i would be having is to ensure that the output of the creative team is up to standard and help our subsidiaries to achieve their overall objectives. ×New Business DevelopmentRainco is in the process of diversifying into many areas. Blinds, Solid Timer Furniture, Outdoor Furniture, Wood Finishes, Household Accessories are to name a few. My primary job role in this function is to identify gaps in the market and fill the gaps by introducing products or services to the market. I work closely with the Home Accessories department to introduce new products and brands to the market thru the "Homelux" channel. ×Licensing AgentTough times calls for smart decisions. Standing among all the products in the market and giving a reason to the consumer to purchase our products is in our hands. Licensing may not be the only way to do it but it is definitely a different way of approaching a problem. The Brands we representBen 10, Powerpuff Girls, Mr. Bean, Superman, Batman, Tom & Jerry, Loony Tunes

-Implement ATL/BTL campaigns-TV/Radio/Press campaigns-Conducting exhibitions, sponsorship activities -Out -door branding hoardings, dealer boards, bus branding etc-Develop dealer promotions, consumer promotions & internal promotions-Developing the annual marketing plan-Responsible for the growth of the market share-Conduct qualitative & quantitative market share-Responsible for the set sales targets-Responsible in distribution, service and forecasting -Liaise with advertising agencies, institutions, media houses and build up relationship

-Implement ATL/BTL campaigns-TV/Radio/Press campaigns-Organizing of press conferences-Conducting conventions, award ceremonies, cocktails, get-to- gathers -Branding of retail chain outlets. Branding of dealers over 500 island wide-Conducting exhibitions, sponsorship activities -Out -door branding hoardings, dealer boards, bus branding etc-Develop dealer promotions, consumer promotions & internal promotions-Developing the annual marketing plan-Responsible for the growth of the market share-Conduct qualitative & quantitative market share-Liaise with advertising agencies, institutions, media houses and build up relationshipAchievement at Browns- Market Share growth of 30%- Superbrand status for EXIDE brand- only automotive battery to obtain the Superbrand status- in top 100 in the most respected brands in Sri Lanka- LMD- in the top 10 "Product Brand of the Year" at SLIM Brand Excellence 2011

Handled 20 different International perfume, cosmetic and skin care products .Hugo Boss, Lacoste, Givenchy etc-Implement ATL/BTL campaigns-Press/Magazine campaigns-Organizing of press conferences-Conducting cocktails, get-to- gethers, product launches-Branding of retail chain outlets-Out -door branding hoardings-Liaising with International Principles-Training and development of sales personal-Developing the marketing plan for all brands assigned

Master Of Science (Msc), Marketing

Marketing

Education record