In Charge of Regional Business of Philips, Whirlpool & Lofratelli Built-In Kitchen Appliances, in UAE. Managing Sales Team, Achieving Business PlanSales Planning & Deployment of Target.Developing New Business, CRM & Control of Debtors in the Channel.Implementing Marketing & Promotion Activities in Key Retailers Maintaining Good Customer Relations & Services

Managing Sales of Panasonic Major /Small Home Appliances, Airconditioners, Health & Beauty, Security , Fans,Water Pumps,Telecom & Consumer Electronics.

>Achievements of Sales Budget & Profitability of Panasonic Batteries/AV & DI Accessories Tecumseh AC &Compressors.>Managing Panasonic AV & Energy Business i.e. Batteries, Bluetooth Headphones, Earphones, Speakers & HDMI Cables.>Handling Channel Sales i.e. Dealer, Power Retailers, e retailers, Tier 2 Dealers with appx 60 display outlets locations.>Display & SKU Matrix Management as per outlet customer profile & Showroom Planogram.>Monitoring KPI/KRAs of Field Sales Team as per monthly deployment targets plan.>Participation in Stores Booklet Promotion activities with offers /bundles and Incentives schemes.>Monthly Sales Review & Planning on OPSI as per Channel Secondary Sellout and inventory>Inventory Control on ageing stocks clearance with minimum loss to the company.>Listing of Products in Key Retailers with Business Plan on ROI of each store as per investments contributions.>Planning Secondary Sales Incentives to Retailers, in store merchandisers. >Maintaining Price Positioning of Competition Brands and take required corrective actions on Product Pricings.>Channel Developments – Dealers, Power Retailers & Wholesale Export Business, Appointment of New Dealers, Power Retailers in the territory for better distribution of products with depth & width.>Negotiation with the Principals for Marketing, Promotions, Order Planning & Improved Margins.>Control of Debtors – Ensuring Collections within the due dates thru regular reviews with team/parties.>Focus on Secondary Sales in the Channel – Improve Display & Shelf Management.>Managing Ageing Stocks of the company & channel and taking corrective action for clearance >Coaching, Training & Motivation to Sales Team for improved performance & productivity,> Weekly Review of Sales Trackers, Daily Sales Reports, and Market Visits.

Key Responsibilities:Regional Sales Head - Business Development of Jumbo Group handling business of AED 240 mln.Managing Sales & Distribution of Consumer Electronics, Telecom & Appliance.Sales Coverage – Build Well targeted business plan and strategies for allocating resources and driving sales activities to achieve budget & margins for the company.Accounts Planning – Assist in Planning Sales Strategies and actively develop and manage territory Coaching & Performance Management – Assess and manage employee performance to ensure individual and Group excellence, councils and support individuals through selling challenges; manage performance and results Leadership – Model effective selling skills; motivates and support sales team in selling; demonstrate a high level of Support in pursuit and closing of deals.People Development – To help team to improve productivity through skill building , training and reviewsMarket & Business Intelligence – To keep update on the marketing and competition activity and take corrective Action Plan for maintaining market sales /share & promotion activities.To Manage all other related Office / Administration & Business Development functions in addition to sales; assist in Recruitment, training & development of Sales Managing a team of 6 Sales Officers/Executives and 12 Merchandisers in the region.SKU / Display Matrix Management of Key Accounts for improved range and display visibility of products across all Categories and have SKU Sellout as per Business Plan. Regular Review of Debtors and control on Dealer Sales Outstanding’s as per company norms.Ensuring highest after sales service standards are maintained to our customer.

Key Responsibilities:In charge of Dealer/ Wholesale & Export Channel Sales of Sony.Managing a Team of Motivated Sales Officers/ Executives.To improve width & depth of distribution and ensure total coverage of territory.Monitor Sales Performance as per deployed targets i.e. Channel / Category wise.Regular feedback on Market Information on Competition & Parallel Activities and taking Immediate corrective actions.Setting Targets for the Sales Team/ Channel Category wise as per the budget of the Company.Weekly Review of Sales Outstanding and ensure payments are collected within the due Dates and control on debtors.Negotiate with Wholesale/ Export Dealers for bulk sales at improved profitability.Responsibility of appx 20% of the total Sony Business of the company in the UAEProjection Plan for Ready Stock Van Operation in Dubai, Retail Outlets Listings. Merchandising, Promotion & Display thru Visual Merchandising Team.Conduct Training Activities for Sales & Merchandisers on Key Product Categories.

Key Responsibilities:Category Marketing Head of Sony Cybershot & Alpha DSLR Digital Camera's in UAE.Planning Sales & Marketing Promotion Activities for the Category.Deployments of Targets to the Channel Sales to Jumbo Retail / Sales Team in Regions as Per the Company Budget Plan.Merchandising Activities , New Product Launch thru VMD's and ensuring excellent Product range Display across all outlets. Market Feedback on Competition & Parallel Activities sharing with Principal and taking Timely corrective actions to ensure improved sales & market share.Maintain Optimum Inventory Levels to achieve maximum Sales Turnover with the lowest Stocks and control on ageing inventories and shrinkages.Negotiate with the Principal for obtaining competitive prices/marketing support in order to increase sales / profitability, market share & margins. Handling overall sales of appx AED 200 mlns for the Category.

Key Responsibilities:Sales In charge of Telecom Business of Sony Ericsson, LG, Nokia & du in UAE.Managing a Team of Sales Officers, Merchandisers & Wholesale Showrooms.Launching of du simcards/ prepaid cards and develop distribution channel in UAE.Handling Key Power Retailer Accounts i.e. Sharaf DG, Dubai Duty Free, ADDF, Virgin.Marketing & Promotion Activities in Power Retailers thru Display Offers & Incentives.Effectively Implemented Ready Stock Van Operation for du in Dubai.Liquidation of Ageing Stocks at improved margins to the company.Control & Check on Inventories & Debtors.Achievement of Sales Plan for the Division with sales exceeding AED 240 mln pa.

Area Sales In charge of Sony Products based in Abu DhabiKey Account Management of Carrefour, Plug Ins, Lulu, Costless & Abu Dhabi Duty FreeSales Planning of Category / Dealers & Implementation of Business Objective of Sony.Managing a Team of Sales Officer & Merchandisers.Organizing Product Training, Sales Promotion, Displays at Power Retailers.Handling Turnover of appx AED 60 mln pa.

Key Responsibilities:Category Sales In charge of Sony Xplod Car Audio Systems, Memory Stick & Accessories.Channel Wise Sales Planning, Setting Dealers Targets & Incentive Plans.Conducting Training Seminars for Car Audio Installation Dealers.Price Positioning updates of Key Competition Brands and improving sales & market share.

Key Responsibilities: In charge of Sales and Distribution of "Tapes & Accessories" Business in Western Region.Appoint Distributors in the Regions to develop Channel Distribution of Accessories BusinessHandled Logistics functions such as Stock Transfers, Allocations to Depots, etc.Developed Marketing Plans for New Products, Pricing & Introduced New Schemes, Sales Incentives for Distributors & Salesman.Handled Audio-Video Spare Parts & Accessories Stockist and Distributors in Western Region.Improve Channel- wise Sales and Distribution of Spare Parts through Stockist and "Authorized Philips Service Centre".Achievements:Developed one of the "Best Distribution Network" in the Region & has been rated as the Number One Region in the Tapes and Accessories Business for Three Consecutive years & received the "Best Performance Award". Achieved the Highest Institutional Sales Orders worth Rs 20.2 mln for Intelligent Investors Magazine, Publishers of Outlook Magazine.

Key Responsibilities: Territory Sales In charge for Consumer & Pharma Products in South Maharashtra.Improved Width & Depth of Distribution through better coverage & Van Working in Rural Market.Intensive Retail & Van Operations and covering appx 3000 outlets in the territory

Key Responsibilities: Handled Dealer Sales & Promotion Activities in Assigned Territory in Mumbai.Responsible for Sales Promotions, Merchandising, Display Contests and In-shop Promotions in Hotels, Clubs & Licensed Alcohol Shops in Mumbai.