Dynamic professional offering over 15+ years of experience & YOY success in achieving business growth objectives with top line/bottom line profitability by managing entire gamut of Buying activities including Merchandising, Planograming, Vendor Management, SCM, Business Planning & Management and MIS across e-Commerce/Marketplace, B2B & B2C segmentsStrong Negotiator with proven vendor management skills and excellence in managing Category level strategy, Lead negotiation of annual contract terms with suppliers to maximize benefits for both Sharaf DG and suppliers including margins, pricing and volumes, product range, returns and replacement and payments termsStrong work ethic and deep understanding in Electronics business in UAE. Specialist in Mobility with high volume driver Apple and Samsung for OR and IR Market.Building relationships with key strategic Brands and Distributors, thereby driving value for the business; determining monthly buying plans and revising the same as per requirement; identifying & developing an alternate vendor source for achieving cost effective purchases of material and reduction in delivery timeSkilled in conceptualizing & implementing competitive strategies for brand sales developing and expanding market towards the achievement of revenue and profitability targets Using Outlet insights to revamp visibility platforms and deploy category management strategies to increase in market share, sales, footfall/ traffic, gross margin, ROI, and customer satisfactionEvaluating top brands & product strategy and strengthening opportunities available in brands and timely interaction and coordination with Retail, Vendors & B2B Buyers . Negotiating contracts with partners on margins, displays, and marketing budgets.Providing proactive leadership through analytics, designing assortment & planogram, maximizing market share gain, performing vendor negotiations, optimizing promotions, cost optimization, margin & pricings finalization, inventory, and exploration on potential brands & products (globally)Administering continuous vendor engagement to determine customer satisfaction, competitive pricing, retention margin, stock availability, new product development and business opportunities