Sr. Manager-Marketing & Business DevelopmentAfficient Academy, Inc., San Jose, United States• Crafted digital marketing strategy, executed integrated marketing campaigns, generated demand, and created brand awareness.• Analyzed website performance, user behavior, and experience, undertook redesigning website project, conducted keywords research, implemented SEO best practices, and created functional responsive website resulting in traffic growth by 1200% in last four years since web redesign project, achieving 23% growth in first six months of 2020 and 5-10% monthly growth after that.• Implemented website pop-up lead generation form that generated hundreds of leads every month with 35% sales conversion.• Created digital marketing campaigns in Google Search, Display, YouTube, Facebook & Instagram, designed high converting landing pages, conducted A/B test, optimized the campaigns and generated MQL leads. PPC campaigns have achieved a ROAS of approximately 2.95 X month after month.• Created & edited content for social media, YouTube, webinars, etc. Wrote articles for magazines, blogs, press releases to generate brand awareness.• Crafted email campaigns strategy, designed weekly Newsletter, and set up several automated email campaigns to onboard customers and nurture leads. Organized seminars and webinars to generate demand, facilitate sales, and grow database by 10-15 X.• Participated in local events and expos, created brand awareness, networked with prospective customers, generated leads, and grew sales.• Created company brand messaging, marketing collaterals, customer events, promotional strategies, and product commercialization.

Branch ManagerKumon North America, Boston, MA• Provided leadership to Area Development Managers, directing day-to-day operations of branch, managed 55 franchises in five Northeast states, and generated approximately $3 million in annual revenue.• Ensured profitability by preparing annual branch budget, developed business plans that promoted strategic growth. Analyzed business marketing needs, developed innovative marketing strategies to increase market share.• Evaluated local competition and created branch-level strategies, so franchises to maintain competitive edge. Delivered monthly training on various topics, including online marketing, website content management, managing social media, lead generation, lead nurturing, and effective follow-ups to enhance sales.• Inspected and supported franchisees to verify compliance with company standards for instructional quality, operational and financial vital measurements, brand appeal, and general maintenance and safety.• Initiated and managed strategic office relocation project resulting in $50k savings annually.• Grew customers' base and revenue by more than 10% in 2012 & 2013, boosted further growth via new business, developed engaging marketing campaigns resulting in branch growth by 5-7 % year after year.• Interviewed and hired talented individuals with top-level strengths, improving organizational talent and skill set, trained and mentored team.

• Managed 21 franchisees, assisted new franchisee with all aspects of new store opening processes, including marketing, staffing, management, customer communication, etc.• Performed individual and collective operational analysis of assigned business units; identified areas for improved performance to ensure franchises achieved or exceeded company benchmarks.• Initiated corrective actions to rectify problems within highlighted areas; utilized support resources to maximize performance within Branch resulting in growth more than 10%.• Evaluated local competition and provided input to create branch-level strategies for competitive edge. Assessed regional market conditions to ensure competitiveness and build brand awareness.• Provided consultation and training on web content management, social media management, online promotional strategy, and lead generation.

Acted as Project Manager to establish a new “TATA Healthcare division” at the regional office, and hired and developed the entire operational support team. Improved customer satisfaction, profitability, and growth by motivating the support staff through team development opportunities. Partnered with C-level executives and decision makers to achieve financial objectives, improved job conditions, and seek other areas for process improvement. Conducted market research & analysis to assess the consumer market and establish the supply chain to support the production and export activities of the tannery division.Key Accomplishments: • Generated revenue over a $1m/year and a sales growth of 10% through new business acquisition and growth.• Supervised the maintenance of corporate properties by negotiating with contractors, resulting in savings amounting to $100,000 in maintenance work.• Facilitated a donation of 10,000 syringes to the Ministry of Health.• Organized seminars on ‘Injection Safety’ for participants from Ministry of Health Officials, Medical Practitioners, and other Healthcare professionals.