Dilip Acharya, Mba Email & Phone Number

California, United States

San Jose, CA, US

• Sr. Manager-Marketing & Business DevelopmentAfficient Academy, Inc., San Jose, United States
• Crafted digital marketing strategy, executed integrated marketing campaigns, generated demand, and created brand awareness.
• Analyzed website performance, user behavior, and experience, undertook redesigning website project, conducted keywords research, implemented SEO best practices, and created functional responsive website resulting in.
• Implemented website pop-up lead generation form that generated hundreds of leads every month with 35% sales conversion.
• Created digital marketing campaigns in Google Search, Display, YouTube, Facebook & Instagram, designed high converting landing pages, conducted A/B test, optimized the campaigns and generated MQL leads. PPC campaigns.
• Created & edited content for social media, YouTube, webinars, etc. Wrote articles for magazines, blogs, press releases to generate brand awareness.

Rutherford, New Jersey, US

• Branch ManagerKumon North America, Boston, MA
• Provided leadership to Area Development Managers, directing day-to-day operations of branch, managed 55 franchises in five Northeast states, and generated approximately $3 million in annual revenue.
• Ensured profitability by preparing annual branch budget, developed business plans that promoted strategic growth. Analyzed business marketing needs, developed innovative marketing strategies to increase market share.
• Evaluated local competition and created branch-level strategies, so franchises to maintain competitive edge. Delivered monthly training on various topics, including online marketing, website content management.
• Inspected and supported franchisees to verify compliance with company standards for instructional quality, operational and financial vital measurements, brand appeal, and general maintenance and safety.
• Initiated and managed strategic office relocation project resulting in $50k savings annually.

Rutherford, New Jersey, US

• Managed 21 franchisees, assisted new franchisee with all aspects of new store opening processes, including marketing, staffing, management, customer communication, etc.
• Performed individual and collective operational analysis of assigned business units; identified areas for improved performance to ensure franchises achieved or exceeded company benchmarks.
• Initiated corrective actions to rectify problems within highlighted areas; utilized support resources to maximize performance within Branch resulting in growth more than 10%.
• Evaluated local competition and provided input to create branch-level strategies for competitive edge. Assessed regional market conditions to ensure competitiveness and build brand awareness.
• Provided consultation and training on web content management, social media management, online promotional strategy, and lead generation.

Mumbai, Maharashtra, IN

• Acted as Project Manager to establish a new “TATA Healthcare division” at the regional office, and hired and developed the entire operational support team. Improved customer satisfaction, profitability, and growth by.
• Generated revenue over a $1m/year and a sales growth of 10% through new business acquisition and growth.
• Supervised the maintenance of corporate properties by negotiating with contractors, resulting in savings amounting to $100,000 in maintenance work.
• Facilitated a donation of 10,000 syringes to the Ministry of Health.
• Organized seminars on ‘Injection Safety’ for participants from Ministry of Health Officials, Medical Practitioners, and other Healthcare professionals.

Digital Marketing Nano Degree, Digital Marketing

High-Performance Leadership Certificate

Mba, Amba Accredited

Professional Postgraduate Diploma, Marketing

Bachelor Of Science (Honors)