Product Marketing & Demand Generation• Own and execute marketing strategy and product positioning/messaging to raise organizational profile & boost brand recognition via end-to-end marketing execution (influencer marketing, social media marketing, content marketing, event marketing, public relations, other digital campaigns). Effort led to key industry awards like Best of VMware Explore/VMworld, etc. • Execute strong growth in B2B lead generation & funnel conversion through a mix of tactics & channels – Account Based Marketing, inbound, outbound, campaigns, events, social, SEO, PPC to build a continuous pipeline of qualified leads driven by metrics and ROI and based on customer segmentation/buyer’s journey. • Surge event activity by building & steering robust event management program. • Partner closely with the sales team to align demand generation goals and support growth goals. • Established and coached a team of 3 SDRs to drive engagement & grow meeting signups. Customer Success & Customer Marketing• Plan and execute Customer Marketing initiatives/outreach/retention/loyalty programs leading to expansion business growth.• Compose Customer Health Index to determine at-risk customers and launched programs to grow retention to 90%+.• Achieve Net Promoter Score of 86 and customer referral sales of 3X as compared to the past. • Serve as primary escalation point for critical customer issues and assisted the customer service team to attain high customer satisfaction scores.Product Management• Devise & execute GTM strategy/product roadmap and messaging based on Agile methodologies & challenger sales practices to grow revenue YoY. • Collaboration with cross-functional teams, including engineering and sales, to ensure successful product launches. • Own market research, produced competitive intelligence, created sales battlecards/playbooks to drive sales. • Spearhead Roadmap development and gathered UX feedback from customers and provide to the design team.

• Responsible for driving product strategy for the wireless business within Netscout.• Responsible for business development (OEM, sales support on large deals).•Responsible for product definition & strategy for computer-based solutions to be driven to SaaS based software licensing and delivery models.•Driving channel & sales enablement for Wireless Tools business for newly appointed channels. •Leading product re-invention strategy for next-generation wireless PC-based test and measurement tools.

•Develop and manage innovative product lines for industry leader in Wireless intrusion prevention monitoring systems and management tools with over 60K customers WW, including strategy, product roadmap, product design, sales enablement and launch.• Directly managed team of product managers, planners & technical marketing engineers providing guidance and direction to achieve the product vision for customer centric product launches and improvements.•Led the organization to venture into adjacent markets, technologies & target users to expand the portfolio and perform market research and competitive analysis to drive product roadmap and maintain competitive edge.•Grew brand awareness and drove demand generation (Google PPC, SEO, other marketing activities) of High Value Leads along with the field marketing organization.•Responsible for monthly KPI, Policy Deployments & Problem-Solving Reviews based on Danaher Business System to drive growth.

•Created and drove product strategy and business models to drive revenue growth of 50%+.•Worked closely with the executive leadership team to ensure alignment of product vision, strategy, and status. •Mentored Sr. Product Manager and oversaw implementation of strategy throughout the product lifecycle. •Introduced new WLAN spectrum analysis product that became the market leading solution in 3 months.•Established multiple OEM relationships•Led extensive Voice of Customer campaigns before and after implementation of product strategy.

• Introduced new site survey and spectrum analysis products that became market leading solutions (40-70% share).• “Product Owner” for $50M business and responsible for NPI milestones (Initial concept, Business Case, Product Development Plan, Launch Plan Approvals). • Empowered direct sales and channel teams with critical selling collateral (battle cards, solution briefs, customer presentations, competitive analysis, tech notes etc.).

• Conducted detailed competitive analysis & developed strategies to counteract efforts and increase win rate vs competition by 70%.• Leveraged broad market and product expertise (Certified Wireless Networking Expert #43) to partner with product management team to drive product requirements to ensure current and future products redefine market expectation. • Developed whitepapers, demos, videos and technical training for sales, customers, and partners.• Key technical expert for top-revenue driving sales opportunities and for influencers, analysts & beta customers.

• Led team for comprehensive testing (functionality, stress, regression) and lowered TAC complaints by over 50%. • Planned, created and documented test cases and procedures for build acceptance and regression and accelerated testing schedules by 40%.• Recognized product enhancements and documented them to improve product line.

•“The new face of Authentication” http://www.networkcomputing.com/1409/1409ws1.html•“Scanning the Airwaves”http://www.networkcomputing.com/1407/1407f3.html•“Oculan OpticNerve keeps watch” http://www.networkcomputing.com/1401/1401sp2.html•“Analyze this! The AirMagnet Laptop Mobile WLAN Analyzer” http://www.networkcomputing.com/1326/1326sp2.html •“Remote possibilities” http://www.networkcomputing.com/1321/1321f4.html•“Sneak an AiroPeek at WLAN stats” http://www.networkcomputing.com/1311/1311f3.html•“SOHOware just misses the mark with Broadband Commercial Gateway” http://www.networkcomputing.com/1309/1309sp4.html

• Project lead for the Wide Area Networking group for Citibank, Western region and responsible for providing 24 X 7 network services to users.• Configured and maintained equipment such as Routers, X.25 equipment, RAD high-speed modems, cryptors, switches, video conferencing equipment, etc. Also responsible for hourly monitoring of the network to report issues/outages and troubleshoot them. • Led the team on Y2K testing and contingency plans for the Wide Area Network.