Led the rebranding efforts for GREedge, partnering with senior management to develop and implement a comprehensive deployment plan resulting in a successful transition to AdmitEDGE.Established a strong team and streamlined end-to-end funnel: insights, ideation, content, deployment, optimization.Strategized the launch of the "YES2MS" brand by creating a comprehensive go-to-market strategy involving target market, messaging, positioning, pricing, promotion, sales, and KPI… Show more Led the rebranding efforts for GREedge, partnering with senior management to develop and implement a comprehensive deployment plan resulting in a successful transition to AdmitEDGE.Established a strong team and streamlined end-to-end funnel: insights, ideation, content, deployment, optimization.Strategized the launch of the "YES2MS" brand by creating a comprehensive go-to-market strategy involving target market, messaging, positioning, pricing, promotion, sales, and KPI measurement.Utilized data insights for strategic decisions, boosting revenue and cutting costs.Efficiently managed 10-12% of company revenue for marketing: salaries, incentives, lead gen, events, tools, maintenance, vendors.Orchestrated 20 Cr+ targeted email campaigns for various marketing objectives, including webinars, one-on-one events, direct sales, engagement activities, and announcements.Analyzed CSAT and NPS metrics to leverage guest webinars and customer testimonials, ultimately boosting brand credibility and value proposition.Skilled in managing multiple brands across diverse niches, utilizing market insights, audience segmentation, precise targeting, and data-driven methods to achieve outstanding results consistently.Google:Managed INR 2.11+ crore Google Ads budget, yielded 150% more leads, 60% cost drop.Created a robust keyword portfolio, enhanced landing pages, refined ad copy, and improved ad relevance to consistently secure the top position in search engine results.As a result, achieved a 2% to 5% increase in overall conversion rates, resulting in a remarkable 3.5X boost in ROI from first purchases alone.Meta:Expertly handled the distribution of an INR 1.01+ crore budget for Meta Ads in the last 3 years across Facebook and Instagram.Generated more than 75K leads in the last 10 quarters and delivered a ROAS of 4.75, indicating efficient campaign management.Resolved hiring bottleneck by generating over 45K high-quality leads at a CPL of INR 10. Show less

Successfully recruited and onboarded 150+ inside sales executives from various on-campus and off-campus events across India's top engineering colleges.Ensured a smooth and successful employee lifecycle by managing the onboarding, happiness, and offboarding processes.Utilized personality tests, such as the Myers-Briggs Type Indicator and Holland Codes, to gain insight into employee personalities and preferences, and led an initiative to develop a new Locus of Control test.

Proficient in "SPIN" selling techniques and adept in online program sales of various products, skilled in cross-selling and up-selling to both new and repeat customers.Proven track record of surpassing sales targets, with a consistent achievement rate of more than 85%, and a peak performance of achieving 180% of targets in a single month with an AOV of 33000.Analyzed call metrics with a data-driven approach and collaborated with internal marketing to optimize lead generation… Show more Proficient in "SPIN" selling techniques and adept in online program sales of various products, skilled in cross-selling and up-selling to both new and repeat customers.Proven track record of surpassing sales targets, with a consistent achievement rate of more than 85%, and a peak performance of achieving 180% of targets in a single month with an AOV of 33000.Analyzed call metrics with a data-driven approach and collaborated with internal marketing to optimize lead generation strategies, resulting in improved sales performance. Show less