Outcomes: Started as a single person marketing team to grow it into 11 members.Setup India-based marketing team with interns at the height of COVID - scaling the team through a mix of interns, external agency, freelancers.Went from 1 team member to 11 internal & 8 external team members at peak.Drove 500% increase in MQLs (99.9% good fits) during my tenure; 20X increase in inbounds through organic & programmatic channelsRestarted marketing engine driving execution-first > reliability > consistency over a four year time period while dealing with COVID fallout,supply-chain disruptions & recessionary under-currents.Established clear value proposition & executed a Go-to-market with 3 clear, focus areas - PE-led growth, digital transformation & managementvolatility. Led marketing execution of various positioning over the years, including, launching several workflows & free-trial versionEmployed multi-channel organic campaigns ABM campaigns, Industry Events, Trade shows, Content-driven inbounds, amongst others.Built an enterprise community called IndustryNext along with the CEO boasting 2500+ members creating an additional demand-gen sourceDesigned field events in geographies ranging from Asia Pacific to USA

ChannelsEmail Marketing ABM Webinars Global Field Events Social Organic Paid Adverts PR SEO Video Platforms (YouTube Vimeo)Paid Plugs (Forbes COuncil) Trade RagsContentWhite papers Blogs Case Studies Industry Reports Webinars Podcasts Data Sheets Tip Sheets Buyer Guide GenAI Testimonial VideosCRM Hubspot Salesforce Zoho Pardot SendInBlue (Brevo)Digital Marketing SoftwareMailchimp Brevo LinkedIn Organic Facebook/Instagram Ads Typeform SEMRush Google Adwords UberSuggest HotjarContent Creation Software Illustrator Pixelmator Visme Canva Photoshop Premiere Pro AfterEffects VizzloProject Management Software Trello Asana Zoho Projects JiraBusiness Intelligence Software Google Analytics Power BI Tableau DesktopProductivity Software Google Suite Microsoft Office Miro Slack Confluence Notion AirtableLead Gen Zoominfo Crunchbase Factors.ai Apollo.io

Since 2017, I've been managing roadmap & development of a net new product from existing assets. I report into Director, Products & liaise with UX, user engagement, product marketing, product education, sales, data analytics, engg to build, deliver & ship a mobile electronic medical record extension.Typical responsibilities include - MARKET RESEARCHUSER RESEARCHDESIGN THINKINGROADMAP MANAGEMENTPRIORITIZATION TECHNIQUESSTAKEHOLDER MANAGEMENTSUCCESS KPI & METRICSUSER ENGAGEMENT & EDUCATIONGO-TO-MARKET STRATEGY ROLLOUT

(Praxify Technologies, Inc acquired by athenahealth in June 2017)Part of a lean startup sales & marketing team of 4 people, I handled presales & marketing activities across US, APAC, Middle East & India. I setup presales & marketing process from ground up as the first team member & handled go-to-market for US & APAC regions. Typical responsibilities included market analysis, tradeshows, social media campaigns, lead gen, client demos, proposals, pricing, website design & collaterals.

I was a program manager, scrum master, India product owner rolled into one for a Cisco India product team responsible for development & maintenance of Cisco’s online education app & certification portal. My responsibilities included interfacing with Cisco US product managers, Cisco India Engg managers & my own parent organization to define, build & ship solution.

I played multiple hats across multiple concurrent projects being a BA, Sr BA & eventually a product owner in the products division. • Defined & delivered V2.0 of mobile checkin product for patients on top of 4 electronic medical recordsExecuted 5 tradeshows bringing 350 prospects, increased site traffic by 25% & mass mail response by 15% over 4 quartersRan 3 successful pilots with major hospital systems in USOnsite visits for requirements gathering, stakeholder mgmt.Executed healthcare industry compliance 5010 migration, ICD10 migration in BA capacityTypical responsibilities included - Market Research, Product Definition, Roadmap Definition, Priority Management, Stakeholder Management, Onsite Client Engagement, Client On-boarding, Implementation Kick-Off, RFx Management.HIMSS Conference 2013 & 2014, Vendor Conferences, Marketing Collaterals (Product Brochures, Blog Posts, Whitepapers + Case Studies, Client ROI Assessment, Sales Scripts, Prospect Demo)

As a Business Analyst, I was responsible for requirements gathering & typical responsibilities included - EDI analysis, Business Intelligence, Analytics, Product Conceptualization, UX, Responsive Web Design, Mentoring Business Analysts, Trainings, UML, Requirements Definition, Elicitation, Wireframing

US Healthcare, 5010 Transition, EDI 837, EDI 835, EDI 270, EDI 271, EDI 277, ICD10, Clearinghouses, EDITS, EMR, PM, UML, Requirements Definition, Elicitation, Wireframing

This was my first switch to a product/business analyst role where I learnt the ropes & had the opportunity to work with fortune 500 companies for their procurement solution needs.Responsibilities included .- Process Analysis & Enhancement, Team Mentor & Coach, Market Analysis, Product Strategy Defining, Business & Functional Requirement Gathering, Forecasting/Trending based on Data Analysis, Technical Writing (Manuals/System Specs), Expertise in Knowledge Management Tools & Process

I started off in a software support role & moved on to being promoted as a team lead in first year at the job. I was responsible for team sizes from 11 to 22 members providing support, implementation & fixes for US clinicians from our first India offices.Coordinated with core development teams (L3) for issues resolution, UAT testing & hotfixesSaved the org 1.73 Crore INR (384K USD) in new hiring through internal education & knowledge management project over 1 yearResponsibilities included - EMR+PM Software Services background, Team Lead for Large Support Team, Process Analysis & Enhancement, Certified Trainer, Team Mentor & Coach, Triage & Classification of Work Volume, Technical Expertise in SQL, Java & Tomcat Server, Business & Functional Requirement Gathering, Forecasting/Trending based on Data Analysis, Technical Writing (Manuals/System Specs), Expertise in Knowledge Management Tools & Process

Certified Trainer, Team Mentor & Coach, Technical Expertise in SQL, Java & Tomcat Server, Business & Functional Requirement Gathering, Forecasting/Trending based on Data Analysis, Technical Writing (Manuals/System Specs), Expertise in Knowledge Management Tools & Process