• Prioritized qualified leads ($1M potential), to monetization by building a sales CRM, using Google sheets. Empowered the sales department with insights and metrics of the funnels, deals and activity, using Power BI. Evaluated and assessed the features of Hubspot CRM as a potential substitute for the company’s growing needs.• Accelerated business development for an EdTech/RecTech startup, working with the leadership team to design the marketing and sales strategy, emphasizing on the key focus areas of the marketing funnel and sales funnel.• Leveraged AI tools like ChatGPT and Bard, to build python based AI proof of concept that, summarized the financial ratio analysis of multiple portfolio companies of a global distributor and reduced effort by 80%-90%.

• Increased adoption of the new reporting system by 35% for 16 market clusters in EMEA. Automated and harmonized the reporting framework in Tableau, collaborating with the Global BI team. Guided EMEA market leadership teams on the system usage and demonstrated the benefits through visual analytics. • Achieved a 75% reduction in data processing time and enhanced accuracy in the performance evaluation, by designing and creating Sales, Financial and Marketing dashboards, for EMEA region, enabling country managers and support teams to benchmark performance, review KPIs and make data informed decisions. • Led UAT test scenarios and support activities for rollout of Global projects that implemented a uniform ERP framework, across all EMEA markets enabling consistent reporting and data management.• Coordinated data cleansing, data validation, hierarchy mapping and territory assignment rules, that helped the Salesforce.com (SFDC) rollout in some EMEA markets.• Enriched the data quality through EMEA Data Governance Council, by highlighting data challenges that arose from legacy system integrations and set processes in place to ensure they are corrected in a timely manner. • Promoted a productive culture and mentored market analysts through EMEA Analytics forum, by developing them through constructive feedback, therefore helping them upskill to take over higher/regional roles. • Enabled the reviewing and understanding of the impact of price changes and portfolio change, by customer and product, by proposing a model for Price Volume Mix (PVM) Analysis, to the Pricing and Finance teams.

• Standardized and streamlined regional reporting by creating a Power BI database, consolidating and cleaning data from 4 different ERPs across 7 markets in the region. Achieved a 70% reduction in reporting time and provided insightful visualizations for quicker analysis and decision making. • Improved forecast accuracy by up to 25%, through effective management and coordination of the S&OP and forecasting processes across the EMEA region. Implemented forecasting tools and models using Power Query and Power Pivots, that enabled markets assess their performance and review product trends historically.• Empowered the regional marketing team with data centric and analytical insights that helped with market grouping, customer segmentation, and channel strategy and product/portfolio analysis.• Highlighted the mechanics and workings of Distributor Pricing framework vs Direct Market framework, which helped the pricing team draft appropriate recommendation for distributor channel vs other channels.

• Facilitated and coordinated business integration activities of over 180 distributors, in 20+ countries across Africa, Middle East and Central Eurasia region (ACE). Compiled a decision matrix with qualitative and quantitative factors that helped determine the viability of the distributors’ business.• Reviewed the LRSP (Long Range Strategic Plan) data, identified inconsistencies and deviation from market trends and provided insights to the Regional GM and country managers, for sales forecasted in the ACE region.• Drafted business plans for acquisition targets in countries with multiple distributors, assessing the financial impact of the different scenarios resulting from distributor consolidation and/or direct entry into those markets.

• Slashed OPEX by AED 1.4M through restructuring 2 group portfolio companies, based on ROI analysis, internal due diligence and financial modeling and forecasting cash flows for multiple scenarios. • Secured an exclusive Middle East distributor contract (AED 0.5M), for a residential waste water treatment product, by conducting a feasibility study for introducing the product in the UAE markets. Provided financial projections and business model drivers through product analysis (SWOT), market analysis (PESTLE), and accounted for forex sensitivity in the cash flow and profitability forecasts.• Optimized operations and procedures of a bakery in Qatar by introducing better customer tracking and routing, reducing OPEX by 10%. Introduced efficiency measures for sales and operations and presented findings and recommendations to the Chairman and Board of Directors.• Prepared 5-year financial forecasts (with break-even and NPV analysis) for the bakery, based on customer inputs for sales projections, provided insights to management guiding CAPEX decisions, to semi-automate the facility for productivity improvement and 20% increase in profitability. • Simulated potential revenues and income through a comprehensive financial model using bottoms-up approach for multiple products in farms across UAE.

• Executed multiple business valuation projects for clients (~$50 M revenue) across industries and created valuation reports to summarize the calculations and assumptions based on key economic factors.• Validated management assumptions through financial analysis, to ensure accuracy of forecasts and business operations and created supporting schedules and data to enable smoother audit due diligence.• Estimated the value of client’s business by analyzing financial statements, performing ratio analysis, forecasting financials and cash flows, calculating WACC to discount cash flows (DCF) for deriving NPV.• Reverse-Engineered financial models to include additional revenue inputs and fixed sensitivity analysis

• Budgeted and implemented optimization projects that reduced mailing and operating expenses ($1 million) • Analyzed the operational processes and effected three-fold improvement in system performance by introducing multiple procedures to streamline the production support• Led cross geographic teams to execute complex projects and ensured compliance to standards & SLAs

• Controlled operating expenses by automating the commission payments through Agency Commission Exchange (ACE) • Monitored and maintained financial transaction flow data ($576 million) for Global Automated Fund Release Application