Dilip Poluru Email & Phone Number

Redwood City, Ca, Us

Chicago, Il, Us

- Led ActiveCampaign’s Custom Objects data product offering through app ecosystem activation and self-serve UI capabilities which enabled partners/developers to scale the innovation and provided SMBs unified view of their customers. Grew CDP adoption from zero into double digit million ARR.- Led ActiveCampaign’s Marketing/Sales Automation innovation incl. next gen UX & capabilities roadmap that enable businesses to personalize their interactions with customers and employees at scale. Grew Automation platform adoption over 12% YoY.- Oversaw Segmentation, Tracking, AI & Analytics products and delivered impactful capabilities such as funnels, app & custom dimensions/measures, campaign analytics etc. in support of e-commerce, Marketing and CRM use cases.- Created clarity and focus for Data & Automation products through vision and strategy. - Grew my direct reports' competence levels through standards, operating mechanisms and coaching.

San Francisco, Ca, Us

Responsible for measurement & analytics products of Demandbase AI-enabled ABM platform.- Defined, launched and operated analytics products of Demandbase AI-enabled ABM platform, which provides B2B marketers visibility into buyer’s journey and helps them achieve greater business impact through self-serve actions.- Set the vision, managed the execution & growth of a brand new site analytics service that enables marketers to identify buyers, personalize their content and progress their journey via automated advertising and orchestration.- Grew monthly active users of analytics products to several thousands and increased customer retention by 17% through product innovation and experimentation.- Collaborated with marketing, sales and customer success in re-launching and onboarding customers to the new platform, Demandbase One, which provides a one-stop solution to B2B marketers.- Provided strategy and execution for the simplification of the Attribution product to better serve the needs of mid-market customers, which reduced on-boarding costs.

Redwood City, Ca, Us

- Drove product strategy and roadmap of Informatica intelligent cloud platform, which connects 100K applications, processes 2.5T transactions/month, 3M+ integrations/day and accelerates data driven digital transformation of enterprises.- Led platform success by defining and prioritizing business requirements that meet customer data management and integration needs.- Drove competitive & market analysis, sales/field enablement, go to market plan creation of enterprise and team development capabilities of the platform.- Partnered with Engineering, UX and Data Science teams in managing full product life cycle for areas owned such as asset management (explorer), security, administration, data processing runtime, containerization, UI shell, notifications and content distribution.- Engaged with customers of different segments and industries in a variety of settings for gathering requirements and roadmap briefing of multi-cloud and hybrid integration platform built from ground up.- Proposed strategic areas of investments for growth to executives and help shape product and company direction.- Managed and developed a world class team in driving vision and strategy for platform areas owned. - Defined and tracked product & business metrics that inform success of the product which helped acquire new customers, retain and up/cross sell existing customers by significant numbers (thousands of customers and millions in revenue)

Redmond, Washington, Us

- Drove Office 365-Azure cloud platform convergence and associated data intelligence which includes signal sharing, alerting and recommendations on service availability, experience & engagement. Owned data discovery / catalogue service within Microsoft data platform story that allowed business & technical users to easily discover, enrich, share and publish data and insights in a self service fashion. -Defined strategy, roadmap for data movement & data-mart (SQL/No-SQL) fabric services for on-premise or Azure cloud stores and a code-free analysis UI for interactive visual analytics.- Drove modernization effort of data processing platform from SQL DBs to Azure Data Lake resulting in low latency and high scale upon which funnel, path and operational analytics were built.- Devised key business drivers, evangelized & increased customer adoption of the data platform by 10x in one year.Drove innovation of Microsoft Dynamics CRM cloud and mobile service offerings which lit up sales-marketing closed loop story.- Led cross functional globally distributed teams in realizing the vision of a highly scalable multi-tenant CRM service with integrated marketing management and social capabilities.- Advanced 2 acquisitions of Dynamics CRM Marketing GTM in aggressive timelines of each < 6 months, adding new capabilities & ensuring the acquired software met compliance standards.- Managed CRM mobile cloud service platform integration in partnership with an OEM, which helped provide long term mobile strategy.- Collaborated with Marketing & Operations in product planning and launch. Partnered with feature owners and legal team in ensuring Dynamics CRM met Privacy standards.- Managed and developed a team that delivered key capabilities of next gen CRM cloud and mobile service platform. Provided direction, defined roles & responsibilities, set goals and managed performance of my direct reports.

Redmond, Washington, Us

- Built, grew and managed a high impact team of full time employees and vendors. Successfully transformed the team from sustained engineering to an engineering system organization that innovates. - Provided coaching, technical & career guidance to the team and owned performance management.- Managed $1 Million+ Prod dev budget for the team, drove several initiatives that brought cost savings and increased overall contribution margin.- Managed development of BI service that captures adoption, usage, stability and quality analytics of Visual Studio products, and enables data driven design and decision making.- Led the team to success through optimal use of resources and risk control and shipped several Visual Studio and .NET Framework updates offered through distribution channels such as Windows Update, Download Center.- Created and promoted process to streamline the distributed development model for Developer Division’s engineering system.- As an engineer, I was part of cross platform .NET Framework effort (Project Coriolis) which released as an open source product.

Basking Ridge, Nj, Us

Designed and developed object layer of Digital Companion, a subscription based service that allows online access of Verizon’s core calling features and user account management.

Houston, Texas, Us

Designed and developed Inventory Management Suite that scans hardware and software info of all computer systems and provides IT administrators, a central reporting system.

Stanford Executive Program (Sep)

Masters, Computer Science