Dilip Reddy Email & Phone Number

Bengaluru, Karnataka, India

India

Successfully led the team through the delivery of complex projects within defined scope, budget, and timelines, while automating Weekly Business Reviews (WBR) and Monthly Business Reviews (MBR) to streamline insights delivery and optimize manpower allocation.Collaborated with cross-functional teams to launch new products and features, establish Key Performance Indicators (KPIs), create Annual Operating Plans (AOPs), and develop actionable dashboards. Presented detailed insights to senior… Show more Successfully led the team through the delivery of complex projects within defined scope, budget, and timelines, while automating Weekly Business Reviews (WBR) and Monthly Business Reviews (MBR) to streamline insights delivery and optimize manpower allocation.Collaborated with cross-functional teams to launch new products and features, establish Key Performance Indicators (KPIs), create Annual Operating Plans (AOPs), and develop actionable dashboards. Presented detailed insights to senior leadership, translating technical concepts into actionable recommendations, and spearheaded initiatives such as content optimization and renewal scoping projections to drive significant revenue growth and retention improvements Show less

Bangalore Urban, Karnataka, India

Initiated the development of core data tables and automated reporting pipelines, ensuring seamless data integration and consistency across multiple formats, which enhanced team productivity and accuracy in decision-making processes.Led Root Cause Analyses (RCA) initiatives that identified critical product issues, driving significant cost savings and operational efficiencies, while fostering a culture of continuous improvement within the team

Bengaluru, Karnataka, India

Engineered and implemented automated processes to streamline data flow from diverse sources, establishing a robust reporting infrastructure with ensured data integrity for business intelligence reporting. Additionally, I developed comprehensive dashboards to monitor entire funnel metrics from ad impression to conversion, enabling seamless Root Cause Analysis (RCA) in any scenario.Devised a data-backed strategy that delivered significant revenue growth in the annual operation plan (AOP)… Show more Engineered and implemented automated processes to streamline data flow from diverse sources, establishing a robust reporting infrastructure with ensured data integrity for business intelligence reporting. Additionally, I developed comprehensive dashboards to monitor entire funnel metrics from ad impression to conversion, enabling seamless Root Cause Analysis (RCA) in any scenario.Devised a data-backed strategy that delivered significant revenue growth in the annual operation plan (AOP) using consumer credit rating data. Through strategic optimization of marketing campaigns, achieved a reduction in cost per lead. Furthermore identified and addressed factors contributing to lower conversion rates, resulting in substantial improvement in lower funnel conversions, while implementing tailored pitches to enhance conversion rates across diverse customer segments. Show less

India

Project: Ad-Campaign AnalyticsClient: One of the largest US Web Search EnginePlatforms: Visual Studio, Cosmos and MS ExcelProcess:- Created dashboards to track the trend of Cost Per Acquisition and Conversion Rate- Investigating the inflation in impressions, conversion numbers and providing insights- Advertiser churn and retention analysis- Impact analysis of A/B testing experiments and insight generation

India

Project: Dashboarding and A/B TestingClient: One of the world’s largest Pharmaceutical firmPlatforms: My SQL, Tableau, RStudio, MS Excel, MS PowerPoint, Process:-Worked closely with the Data management team/vendors by providing them feedback regarding table structures and KPIs to track-Designed A/B testing experiment and measured the statistical impact of the experiment on Test and Control groups and provided decisive inputs that affect the sales-Developed a dashboard… Show more Project: Dashboarding and A/B TestingClient: One of the world’s largest Pharmaceutical firmPlatforms: My SQL, Tableau, RStudio, MS Excel, MS PowerPoint, Process:-Worked closely with the Data management team/vendors by providing them feedback regarding table structures and KPIs to track-Designed A/B testing experiment and measured the statistical impact of the experiment on Test and Control groups and provided decisive inputs that affect the sales-Developed a dashboard that gives the insights into overall market behavior in brief which can be used as discussion points in the executive meetings Show less

Bengaluru Area, India

Project: In-Game AnalyticsClient: One of the world’s largest Video game publisherPlatforms: PostgreSQL, Amazon Redshift, Tableau, RStudio, MS Excel, MS PowerPoint, Process:-Identifying key performing metrics for tracking community feedback and generating general health report-Understanding the Marketing and incentivization strategy and calculated effectiveness for each campaign-Day and date wise retention analysis and insight generation on factors and events affecting… Show more Project: In-Game AnalyticsClient: One of the world’s largest Video game publisherPlatforms: PostgreSQL, Amazon Redshift, Tableau, RStudio, MS Excel, MS PowerPoint, Process:-Identifying key performing metrics for tracking community feedback and generating general health report-Understanding the Marketing and incentivization strategy and calculated effectiveness for each campaign-Day and date wise retention analysis and insight generation on factors and events affecting retention-Developed dashboards to provide the insights and track the performance of in-game metrics Show less