Dillon Esanbock Email & Phone Number

San Diego County, California, United States

- Manage $8.5 million in monthly revenue for large brands such as Pooph, Mauds, Genexa, G Fuel, and Prolon, driving 15-80% YoY sales growth through strategic account management and optimization.- Orchestrate over $1 million in monthly PPC and DSP ad spend to increase efficiency by reducing overall TACOS while maximizing revenue.- Optimize new and existing Amazon listings through effective copywriting, keyword research, and SEO. Collaborate with designers for creative optimization while utilizing A/B experiments. - Monitor FBA inventory levels and trends to ensure 8-12 weeks of each ASIN are on hand minimizing storage and low-level inventory fees. - Performed data analytics on a brand and ASIN level to review YoY results, AOV, competitor analysis, new to brand performance, and repeat purchase rates. Analyze KPIs such as impressions, CTR, CVR, ACOS, and Subscribe and Save results.

San Diego, California, United States

- Developed a global supply chain from sourcing suppliers and components. Tested components to verify technical specifications and quality standards were satisfied.- Created Word Press and Amazon Seller Central listings utilizing SEO best practices and keyword research.- Utilized Amazon FBA with Ship Station to fulfill all HotspotRF products from Seller Center listings and our D2C site with Multi Channel Fulfilment. - Cordinated digital marketing efforts with email marketing reaching out to our 100k subscribers. Used Amazon promotions and attribution links to maximize marketing efforts and revenue.

Carlsbad, California, United States

- Sourced wholesale items from distributors with estimated sales on Amazon of 300-400 units per month, 30-40% profit margin, and a low amount of resellers.- Maintained FBA inventory levels to ensure ASINs remained in stock with the Prime badge while also minimizing storage fees.- Created Ship to Amazon workflows to minimize shipping costs. Packaged and prepped units according to Amazon's guidelines to ensure there were no receiving or processing errors.

San Diego, California, United States

- Monitored area P&L, reaching $18 million in revenue, and conducted monthly leadership meetings to develop financial acumen.- Successfully led the launch of three new restaurant locations, exceeding revenue goals.- Reduced area turnover by 15% YOY through effective onboarding, development, and cross-training strategies.- Managed a team of 24 General Managers and Kitchen Managers, fostering a culture of accountability and excellence.