Dillon Gibson Email & Phone Number

Saint-Mandé, Île-De-France, Fr

• Crafting personalized lifecycle & acquisition strategies from product launch to post launch on AAA & AA titles across 12 marketing channels (Email, In Game, Microsoft, Sony, Nintendo, Ubisoft Connect Launcher)• Collaborating with cross functional teams for launch & lifecycle success (Brand, Media, Live Operations, Data Science, Analytics, User Experience)• Integrating data points for new products/services for future segmentation & personalization in tandem with Business Intelligence & Data Production teams• Using data to tell stories on all reports, strategies, presentations, testing recaps, & recommendations• Focusing on authentic customer journeys & lifecycles that drive acquisition, engagement, & monetization• Heavy utilization of measurement frameworks to establish key KPI’s for performance reflection• Utilizing Salesforce Marketing Cloud to deliver personalized campaigns across owned channels• Working on the following brands: Star Wars, Avatar, Rainbow Six, Assassin’s Creed, Far Cry & more

Saint-Mandé, Île-De-France, Fr

Torrance, Ca, Us

• Used data to forecast and order several Honda products every month ≈ 20,000 units (600 million worth of retail inventory) • Adjusted appropriate vehicle mix for North America to meet market demand • Utilized Excel, Business Intelligence, and Internal Software to forecast and submit orders • Used data to tell stories & make recommendations for product lines• Using a high level of judgment when submitting forecast and monthly orders• Working with internal & external teams globally (Manufacturing, Product Planning, Sales, & Logistics)

Torrance, Ca, Us

• Generated ad hoc reports for managers and executives with heavy use of SalesForce & Excel • Worked with internal stakeholders to provide necessary data (Manufacturing, Engineering, Legal, Marketing, Customer Service)• Presented reports to internal stakeholders to drive business decisions• Managed multiple tasks, reports & projects independently every day• Researched emerging & ongoing issues with Honda/Acura products• Collaborated with team members & managers to create new operational processes• Requested & ordering enhancements to the SalesForce platform to fit business needs• Analyzed products & services with tools such as SalesForce, SAP & Social Studio to provide insight

Torrance, Ca, Us

• Interacted with thousands of customers via Facebook and Twitter• Created weekly public engagement tweets• Daily use of Sprinklr, Social Studio, SalesForce, Excel, Word, and PowerPoint• Worked with teams to incorporate better procedures • Researched forums daily for CRM purposes• Used a high-level judgment when interacting with stakeholders • Utilized a diverse set of online communication channels to interact and engage with customers within Honda/Acura• Prepared for external stakeholder interactions regarding product announcements and launches • Monitored interactions on Social Media for future data analysis• Analyzed digital marketing efforts