- Owned all audience development initiatives, focusing on newsletters, paid social, and paid search.- Diversified and stabilized traffic by growing organic search channel 56% year-over-year and launching 4 new channels on aggregator platforms. - Planned and executed multiple restructures –– including the redesign of our CMS, front and back-end UX, branded content strategy, and operational structures to make them effective. - Worked with multiple teams to launch and scale a premium video product within our ad stack. - Improved efficiency of all paid digital marketing by 40% and reduced operational costs by 77% year-over-year. - Managed a 16-person department, including 3 managing editors, their direct reports, and the social media team.

- Oversaw all budgets, strategies, and performances of paid social marketing strategies. - Improved cost per conversion of Facebook marketing initiatives by 36% year-over-year. - Led a strategic shift to organic search traffic, making us less reliant on volatile social traffic. - Managed a team of 3 managing editors. - Led the broader editorial team to improve overall content performance.

- Managed a network of 300+ content creators in 15-20 communities across the country. - Consistently led our 60-person editorial team in monthly uniques and social engagement across the content and content creators I oversaw.- Developed a user retention and engagement program, resulting in a 585% increase in content performance.- Interviewed and trained new editorial team members to use our CMS, analytics tools, and internal processes.