-Successfully orchestrated the launch of new products:*Introduced 'B10' for Belvedere, strategically positioning and promoting the product to target audiences.*Spearheaded the launch of 'A Tale of Tokyo' for Glenmorangie, resulting in 236M+ Impressions across all platforms..*Led the launch of the F1 Product for Volcan Tequila and Belvedere, implementing strategic marketing and promotional initiatives to enhance brand visibility and sales globally-Spearhead strategic initiatives… Show more -Successfully orchestrated the launch of new products:*Introduced 'B10' for Belvedere, strategically positioning and promoting the product to target audiences.*Spearheaded the launch of 'A Tale of Tokyo' for Glenmorangie, resulting in 236M+ Impressions across all platforms..*Led the launch of the F1 Product for Volcan Tequila and Belvedere, implementing strategic marketing and promotional initiatives to enhance brand visibility and sales globally-Spearhead strategic initiatives and campaigns for high-profile clients-Manage relationships with celebrities, influencers, and stylists, orchestrating impactful VIP experiences and events that drive brand visibility and engagement.-Collaborate with cross-functional teams to align campaigns, ensuring cohesive messaging and optimal brand representation.-Negotiated and manage contracts with influential personalities, optimizing partnerships to achieve brand objectives and guidelines-Managed multifaceted projects collaborating with a team to orchestrate high-profile campaigns featuring esteemed talents such as Beyoncé, Christina Aguilera, Alicia Keys, and Jennifer Coolidge CLIENT: Belvedere, Whispering Angel, Glenmorangie, Volcan Tequila, Cloudy Bay, CÉCRED by Beyoncé Show less

-​​Built, executed, and managed a VIP experience to Monaco for 15 influencers and stylists, including Ugo Mozie, Wayman + Micah Jessica Wang, Gemma Chan and Cindy Bruna, for Patrón Tequila’s global partnership with Formula 1. VIP experience resulted in 140 earned social posts across all 3 days, 86.5M impressions, placements in People and Rolling Stone and more with an additional 58M in press pickup, ultimately changing brand perception for portfolio marks -Worked cross-functionally with… Show more -​​Built, executed, and managed a VIP experience to Monaco for 15 influencers and stylists, including Ugo Mozie, Wayman + Micah Jessica Wang, Gemma Chan and Cindy Bruna, for Patrón Tequila’s global partnership with Formula 1. VIP experience resulted in 140 earned social posts across all 3 days, 86.5M impressions, placements in People and Rolling Stone and more with an additional 58M in press pickup, ultimately changing brand perception for portfolio marks -Worked cross-functionally with global marketing, creative and press teams for alignment on campaign assets, notably for the launch of Patrón’s new product, Lalique Serie 3, Heritage Tin Collections, and the future release of their premium, top-shelf tequila -Collaborated with Luxury Law, Brad Goreski, Ty Hunter, Johnny Wujek and KJ Moody for key dressing events and high visibility brand moments across retail, spirit and beauty brands -Executed brand campaigns for Calvin Klein and Giorgio Armani’s showrooms in Los Angeles, managing pickups and styling with clients -Manage client budgets, approximately $2.5M in agency revenue, and work with finance and administration team to send clients invoices and manage overall program spend -Contract and negotiate vendor, Talent and influencer contracts, aligning with program initiatives and brand guidelines, including Lucien Laviscount, Serge Ibaka, Dominic Cooper, Rickey Thompson, Law Roach, Mariah Carey, Future, Karrueche, Winnie Harlow, Terrance JCLIENTS: Patrón Tequila, Grey Goose, Remy Martin, SelveRey Rum, Chandon Wine, Waldorf Astoria Maldives, Hilton Hotel Properties Show less

-Responsible for selling 60% of stores’ $1.1M early revenue by building and maintaining with key stakeholders and VIP clientele -Launched a collaboration with RtA x Machine Gun Kelly culminating in a launch party and event that sold out available product immediately. Product was resold on HypeBeast for 15% more than retail price -Developed press strategies and tactics for 3 collection launches with pickup in PopSugar with Gigi Hadid, Teen Vogue with Kendall Jenner, and… Show more -Responsible for selling 60% of stores’ $1.1M early revenue by building and maintaining with key stakeholders and VIP clientele -Launched a collaboration with RtA x Machine Gun Kelly culminating in a launch party and event that sold out available product immediately. Product was resold on HypeBeast for 15% more than retail price -Developed press strategies and tactics for 3 collection launches with pickup in PopSugar with Gigi Hadid, Teen Vogue with Kendall Jenner, and WhoWhatWear with Olivia Cuplo Show less

-Built and oversaw the strategy, styling and execution of Normani performances, appearances and runway shows. Curated content for Normani’s Instagram channel, increasing her follower account by 100k followers -Arranged fittings, coordinated sample requests and executed styling for clients’ opportunities across New York Fashion Week, Milan Fashion Week, London Fashion Week, GQ Man of the Year Awards, BAFTAs, and The BRIT Awards

-Sold 45% of stores’ $750K in early revenue and managed team of 20 associates -Built and maintained relationships with high-end clientele to ensure Brand involvement and recognition in pop culture moments -Collaborated with corporate PR team and introduced Brand to personal celebrity contacts for future gifting, styling and press opportunities

-Negotiated with Agency, Brand and Talent partners to ensure all paid and organic deliverables were aligned with creative briefs and ensured Brand had rights to cross-post all assets on owned channels -Seeded fashion product with celebrities for Givenchy and Ferragamo, resulting in earned social posts from Katy Perry and Kate Mara -Launched new product for Koolaburra and gifted product to Kendall and Kylie Jenner to post on social, with product selling out for 3 months… Show more -Negotiated with Agency, Brand and Talent partners to ensure all paid and organic deliverables were aligned with creative briefs and ensured Brand had rights to cross-post all assets on owned channels -Seeded fashion product with celebrities for Givenchy and Ferragamo, resulting in earned social posts from Katy Perry and Kate Mara -Launched new product for Koolaburra and gifted product to Kendall and Kylie Jenner to post on social, with product selling out for 3 months. Additionally, successfully pitched Vanessa Hudgens wearing Koolaburra in OK Magazine, DailyMail, People Style Guide Show less