Airtraffic is a video creative studio that specializes in producing custom UGC video ads. We handle every step from scripting through editing; No marketplaces, no stock footage. Our client list speaks for us: Zynga, Blizzard, Supercell, Niantic, Duolingo, and more.

• Developed creative strategies and directed production of all ads for global new-user and retargeting campaigns• Oversaw internal team of motion designers, video editors, capture artists, and designers• Reduced external creative costs by more than $500,000 per year by building a low cost, high performance network of freelancers and agencies around the world• Increased average monthly ad creative output by 563%• Executed creative A/B test campaigns for all games and communicated learnings to internal stakeholders and external licensors• Support creative on launch of Shop Titans PC, Disney Mirrorverse (beta), and Marvel Realm of Champions• Managed multi-million dollar budget including accruals, forecasts, and MSA/SOW contracts• Identified and implemented new creative opportunities like AR filters and Google automation experiments

• Developed marketing strategies for large global clients incl. Ubisoft, PUBG Mobile, and Disney• Partnered with influencer teams to help support large scale influencer activations• Developed and led an internal creative team and worldwide network of designers, video editors, and talent to produce and deliver world class creative• Partnered with Director of Performance Marketing to help on-board and retain new business• Summarized creative performance insights to clients and helped pitch additional creative services• Identified gaps in creative workflows and optimized inefficiencies

• Managed creative pipeline for videos, banners, playables, and HTML across 30+ channels• Directed production of all advertising assets with internal and external teams, delivering thousands of ad assets for 4 different mobile and desktop VPN products• Significantly outperformed avg. CTRs on TikTok (10%), Boingo (29%), and Grindr (5%)• Implemented international A/B testing roadmap and used creative data to optimize strategies across paid media channels, storefronts, and OOH campaigns• Successfully lowered CPCs in MENA by 90% and increased average CTRs 6x in Japan• Worked cross-functionally with design and product teams to ensure high-quality, on-brand imagery and messaging• Communicated creative insights to user acquisition team, design team, product team, and executives on a weekly basis

• Directed production pipeline for G5's internal ad creative team and external creative partners• Developed and implemented new UA creative strategies for all titles• Increased ad performance 150% in my first 6 months through rigorous A/B creative testing• Improved CTRs by 131%, lifted install rates by 112%, and lowered CPIs by 64%• Optimized creative team's workflow tripling their production output without additional resources• Worked closely with ASO team and managed storefront creative testing with SplitMetrics, Google Play, and Search Ads• Provided feedback to game art teams to ensure consistent user experience post-conversion• Managed monthly test budget to conduct creative testing on Facebook and Google Ads• Analyzed creative performance data and provided actionable insights to the UA managers• Frequently performed competitor analysis using tools like App Annie and Sensor Tower• Personally created top performing video, banner, and playable ads

CLIENTS: Nike, Storm8, G5 Entertainment, AnchorFree, Fanatee, and moreSERVICES: • Conceptualized and produced high-performance videos optimized for mobile, social, web, and major App Stores• Worked closely with UA and branding teams to increase creative KPIs across key channels including Facebook, Google, and Snapchat

• Created data-driven video ads for 20+ casual and hyper-casual games• Leveraged performance data and A/B test results to improve creative KPIs• Increased CVRs by 150% effectively reducing campaign costs by $5.4 million• Collaborated with internal art teams and external creative partners to help support storefront creative and in-game assets• Supported the launch of Dream City by producing a series of 3D teaser trailers for the social media team• Worked closely with Senior UA Manager to A/B test creative and develop new strategies and best practices• Captured gameplay and maintained internal video assets library• Produced video trailers and screenshots for Apple App Stores and Google Play Store• Reviewed weekly creative performance data from internal database and partner reports• Conducted competitor analysis using AppScotch (App Annie)• Created mock gameplay pitch videos for Hasbro team, product teams, and business development team

• Supported user acquisition team with localized video ads for Game of War and Mobile Strike• Optimized video ads for multiple channels across 40+ geos• Repurposed launch trailers and TV commercials featuring Arnold Schwarzenegger, Mariah Carey, and Rob Gronkowski• Identified and developed strategies for new creative marketing opportunities, including YouTube influencer campaigns and VR/360 video ads• Led marketing art team brainstorming sessions and directed artists on large scale projects• Assisted with external productions including writing, talent casting, and on-set supervision• Designed, developed, and localized emails and landing pages for new user and retargeting campaigns• Helped create static art assets for game art and live-ops teams

• Created all videos for B2B inbound marketing campaign as a one-man video team• Traveled to remote PLS offices around the country to film local recruiting videos• Ordered and maintained all production equipment, including cameras, lighting, and audio gear• Tracked website and video performance via HubSpot, Google Analytics, and Wistia• Promoted to oversee the company's website marketing strategies, SEO tactics, and new front-end design and content overhaul• Worked closely with CEO, COO, Senior Director of Marketing, and other key stakeholders to ensure consistent brand voice across new website

• Produced all videos for B2B inbound marketing campaigns• Partnered with sales teams to film remarketing and client retention video content• Traveled to client sites to interview representatives for video testimonials• Wrote, cast, directed, and produced multi-language industrial videos for interactive training products in the manufacturing and healthcare spaces• Ordered and maintained all in-house production equipment including cameras, lighting gear, and audio equipment• Managed the company's YouTube channel and monitored website video metrics via Wistia• Produced weekly video vlog content for social media team covering sales, marketing, and client management topics

• Created high-profile videos for the Chancellor, Vice Provost, and other campus departments• Handled all aspects of production including directing, filming, lighting, audio, and editing• Produced award-winning videos to educate incoming students about college life• Captured live events including major sporting events, campus events, and new student orientation week• Collaborated with the First Year Mentor program to produce videos for campus TV network• Managed the department YouTube channel and mentored video interns