Dillon Becker Email & Phone Number

San Francisco, CA, US

Airtraffic is a video creative studio that specializes in producing custom UGC video ads. We handle every step from scripting through editing; No marketplaces, no stock footage. Our client list speaks for us: Zynga, Blizzard, Supercell, Niantic, Duolingo, and more.

Vancouver, British Columbia, CA

• Developed creative strategies and directed production of all ads for global new-user and retargeting campaigns
• Oversaw internal team of motion designers, video editors, capture artists, and designers
• Reduced external creative costs by more than $500,000 per year by building a low cost, high performance network of freelancers and agencies around the world
• Increased average monthly ad creative output by 563%
• Executed creative A/B test campaigns for all games and communicated learnings to internal stakeholders and external licensors
• Support creative on launch of Shop Titans PC, Disney Mirrorverse (beta), and Marvel Realm of Champions

Mississauga, Ontario, CA

• Developed marketing strategies for large global clients incl. Ubisoft, PUBG Mobile, and Disney
• Partnered with influencer teams to help support large scale influencer activations
• Developed and led an internal creative team and worldwide network of designers, video editors, and talent to produce and deliver world class creative
• Partnered with Director of Performance Marketing to help on-board and retain new business
• Summarized creative performance insights to clients and helped pitch additional creative services
• Identified gaps in creative workflows and optimized inefficiencies

Redwood City, California, US

• Managed creative pipeline for videos, banners, playables, and HTML across 30+ channels
• Directed production of all advertising assets with internal and external teams, delivering thousands of ad assets for 4 different mobile and desktop VPN products
• Significantly outperformed avg. CTRs on TikTok (10%), Boingo (29%), and Grindr (5%)
• Implemented international A/B testing roadmap and used creative data to optimize strategies across paid media channels, storefronts, and OOH campaigns
• Successfully lowered CPCs in MENA by 90% and increased average CTRs 6x in Japan
• Worked cross-functionally with design and product teams to ensure high-quality, on-brand imagery and messaging

Stockholm, Stockholm County, SE

• Directed production pipeline for G5's internal ad creative team and external creative partners
• Developed and implemented new UA creative strategies for all titles
• Increased ad performance 150% in my first 6 months through rigorous A/B creative testing
• Improved CTRs by 131%, lifted install rates by 112%, and lowered CPIs by 64%
• Optimized creative team's workflow tripling their production output without additional resources
• Worked closely with ASO team and managed storefront creative testing with SplitMetrics, Google Play, and Search Ads

Beaverton, OR, US

• CLIENTS: Nike, Storm8, G5 Entertainment, AnchorFree, Fanatee, and moreSERVICES:
• Conceptualized and produced high-performance videos optimized for mobile, social, web, and major App Stores
• Worked closely with UA and branding teams to increase creative KPIs across key channels including Facebook, Google, and Snapchat

San Mateo, California, US

• Created data-driven video ads for 20+ casual and hyper-casual games
• Leveraged performance data and A/B test results to improve creative KPIs
• Increased CVRs by 150% effectively reducing campaign costs by $5.4 million
• Collaborated with internal art teams and external creative partners to help support storefront creative and in-game assets
• Supported the launch of Dream City by producing a series of 3D teaser trailers for the social media team
• Worked closely with Senior UA Manager to A/B test creative and develop new strategies and best practices

Palo Alto, CA, US

• Supported user acquisition team with localized video ads for Game of War and Mobile Strike
• Optimized video ads for multiple channels across 40+ geos
• Repurposed launch trailers and TV commercials featuring Arnold Schwarzenegger, Mariah Carey, and Rob Gronkowski
• Identified and developed strategies for new creative marketing opportunities, including YouTube influencer campaigns and VR/360 video ads
• Led marketing art team brainstorming sessions and directed artists on large scale projects
• Assisted with external productions including writing, talent casting, and on-set supervision

Cranberry Township, Pennsylvania, US

• Created all videos for B2B inbound marketing campaign as a one-man video team
• Traveled to remote PLS offices around the country to film local recruiting videos
• Ordered and maintained all production equipment, including cameras, lighting, and audio gear
• Tracked website and video performance via HubSpot, Google Analytics, and Wistia
• Promoted to oversee the company's website marketing strategies, SEO tactics, and new front-end design and content overhaul
• Worked closely with CEO, COO, Senior Director of Marketing, and other key stakeholders to ensure consistent brand voice across new website

Cranberry Township, Pennsylvania, US

Glendale, California, US

• Produced all videos for B2B inbound marketing campaigns
• Partnered with sales teams to film remarketing and client retention video content
• Traveled to client sites to interview representatives for video testimonials
• Wrote, cast, directed, and produced multi-language industrial videos for interactive training products in the manufacturing and healthcare spaces
• Ordered and maintained all in-house production equipment including cameras, lighting gear, and audio equipment
• Managed the company's YouTube channel and monitored website video metrics via Wistia

Pittsburgh, PA, US

• Created high-profile videos for the Chancellor, Vice Provost, and other campus departments
• Handled all aspects of production including directing, filming, lighting, audio, and editing
• Produced award-winning videos to educate incoming students about college life
• Captured live events including major sporting events, campus events, and new student orientation week
• Collaborated with the First Year Mentor program to produce videos for campus TV network
• Managed the department YouTube channel and mentored video interns