Dillon Ford Email & Phone Number

New York, Ny, Us

Deliver go-to-market strategies for J.P. Morgan’s new end-to-end automated receivables and payments product launches—developing value proposition messaging, customer segmentation, and KPIs based on data analysis and market research. Partner with cross-functional team leadership, within a highly matrixed organization, to ensure acquisition and engagement integrated marketing strategies and product management leader strategic goals are aligned and met.

Omaha, Ne, Us

Led Agile cross-functional team to support all TD Ameritrade integrated marketing strategies, including digital strategy, online marketing, market research, and product marketing. Served as Product Owner, directed all aspects of Agile activities, oversaw backlog prioritization, and managed projects. Took on team management role, trained staff members, boosted their professional development.• Built first Agile team from the ground up.• Oversaw 50 sprints, delivering high-quality marketing communications campaigns for product awareness and lead generation for the retail business• Reduced campaign time-to-market from 8 weeks to 2 weeks through effective integrated marketing campaign management, driving process improvement.• Generated 50% cost reduction in creative resources on owned projects.

Omaha, Ne, Us

Led cross-functional team to migrate email marketing platforms for all (400+) operational email marketing and direct mail campaigns. Collaborated with marketing & product leadership regarding client marketing communications, identified opportunities for improvement, and performed data analysis and performance management research on communications to apply best practices.• Successfully led cross-functional team to migrate all regulatory and operational marketing communications from Brickstreet email platform to Epsilon harmony, resulting in 70% reduction in email system downtime.• Optimized reg-ops marketing communication campaigns launch process by establishing direct CNS connection to the new Transactional harmony instance.• Improved deliverability rate for migrated campaigns by 10%

Omaha, Ne, Us

Formulated integrated marketing strategies and customer engagement initiatives for the Designated Brokerage Services (DBS) business. Managed marketing team for all B2B and B2C online marketing, content creation, event marketing, and lead generation efforts—optimizing the use of the Customer Relationship Management (CRM), Marketing automation technology stack, and led team on all marketing communication execution. • Developed end-to-end B2B integrated marketing strategies and client engagement strategies within Eloqua (marketing automation) to improve salesperson efficiency• Performed in-depth B2C consumer insights research, defining client segmentation and informing future product management strategies.• Rolled out revised processes for WPS microsite updates, generating 5 hour-saving per update, boosting continuous improvement.

Omaha, Ne, Us

Devised integrated marketing strategies and coordinated free and fee-based education marketing communications campaigns across multiple touchpoints such as email marketing, direct mail, event marketing, and webcasts support. Liaised with sales management, marketing, and product management senior leadership, to develop digital strategies, and drove client experience across all stages from acquisition to onboarding.• Launched integrated event marketing strategies for the Investools Investor Education Conferences from 2012-2015.• Grew Investools client subscription engagement by developing innovative behavior-based marketing communications strategy.• Delivered 6% increase in TDA webcast registrations and 35% growth in attendance through effective promotion.

St. Cloud, Mn, Us

Developed short and long-term integrated marketing strategies for entire client-lifecycle (Awareness > Retention) campaigns. Created and monitored progress of all content development, social media marketing, search engine optimization (SEO), email marketing, and brand management strategies. Collaborated with sales management, data analytics, and senior leaders to ensure all marketing communication initiatives, and performance, were in line with company goals. People managed 5 direct reports.• Oversaw RFP, implementation and launching of Marketo (marketing automation tool)• Developed Marketo’s end-to-end lead generation (Scoring, MQLs, Nurturing) strategies• Managed all internal and external marketing communications for company’s successful brand building and rebranding initiatives.

St. Cloud, Mn, Us