Dillon Ford Email & Phone Number

New York, NY, US

Deliver go-to-market strategies for J.P. Morgan’s new end-to-end automated receivables and payments product launches—developing value proposition messaging, customer segmentation, and KPIs based on data analysis and market research. Partner with cross-functional team leadership, within a highly matrixed organization, to ensure acquisition and engagement.

Omaha, NE, US

• Led Agile cross-functional team to support all TD Ameritrade integrated marketing strategies, including digital strategy, online marketing, market research, and product marketing. Served as Product Owner, directed all.
• Built first Agile team from the ground up.
• Oversaw 50 sprints, delivering high-quality marketing communications campaigns for product awareness and lead generation for the retail business
• Reduced campaign time-to-market from 8 weeks to 2 weeks through effective integrated marketing campaign management, driving process improvement.
• Generated 50% cost reduction in creative resources on owned projects.

Omaha, NE, US

• Led cross-functional team to migrate email marketing platforms for all (400+) operational email marketing and direct mail campaigns. Collaborated with marketing & product leadership regarding client marketing.
• Successfully led cross-functional team to migrate all regulatory and operational marketing communications from Brickstreet email platform to Epsilon harmony, resulting in 70% reduction in email system downtime.
• Optimized reg-ops marketing communication campaigns launch process by establishing direct CNS connection to the new Transactional harmony instance.
• Improved deliverability rate for migrated campaigns by 10%

Omaha, NE, US

• Formulated integrated marketing strategies and customer engagement initiatives for the Designated Brokerage Services (DBS) business. Managed marketing team for all B2B and B2C online marketing, content creation, event.
• Developed end-to-end B2B integrated marketing strategies and client engagement strategies within Eloqua (marketing automation) to improve salesperson efficiency
• Performed in-depth B2C consumer insights research, defining client segmentation and informing future product management strategies.
• Rolled out revised processes for WPS microsite updates, generating 5 hour-saving per update, boosting continuous improvement.

Omaha, NE, US

• Devised integrated marketing strategies and coordinated free and fee-based education marketing communications campaigns across multiple touchpoints such as email marketing, direct mail, event marketing, and webcasts.
• Launched integrated event marketing strategies for the Investools Investor Education Conferences from 2012-2015.
• Grew Investools client subscription engagement by developing innovative behavior-based marketing communications strategy.
• Delivered 6% increase in TDA webcast registrations and 35% growth in attendance through effective promotion.

St. Cloud, MN, US

• Developed short and long-term integrated marketing strategies for entire client-lifecycle (Awareness > Retention) campaigns. Created and monitored progress of all content development, social media marketing, search.
• Oversaw RFP, implementation and launching of Marketo (marketing automation tool)
• Developed Marketo’s end-to-end lead generation (Scoring, MQLs, Nurturing) strategies
• Managed all internal and external marketing communications for company’s successful brand building and rebranding initiatives.

St. Cloud, MN, US