Contributed to the governance, enablement, and iterative improvement of iGrafx serving Centene’s hundreds of users, with a focus on enhancing accessibility, ease-of-use, and new feature enablement.Responded to incoming requests for support, training, and technical assistance with iGrafx across many teams of users. Met frequently with power-users and teams increasing their tool adoption to support and instruct.Pushed BPM software to its functional limits to demonstrate the creative lengths to which teams can model their processes and business areas in an accessible, attractive, and highly-functional way.Conducted UX research, administering qualitative interviews with software power-users and quantitative surveys involving 1000+ users of iGrafx, to gather valuable insights for stakeholders and their initiatives.

I am a visual problem solver with 10 years’ experience in agency settings. Working with teams to develop and implement strategies that support and grow business objectives. I help brands grow with integrity while streamlining the bottom line. Thriving by coming in on time and under budget through great creative thinking.

Produced and curated 240 visual assets as senior graphic designer for pitch decks, webinars, case studies, websites, landing pages, social media, and documentation. These assets drove 20% growth in traffic across 5 communication channels for B2B SaaS products.Led workshops and webinars, delivering BPM insights to 10,000+ users across 80+ global accounts. Provided impactful onboarding and training materials, resulting in a 10% increase in Net Promoter Score (NPS) ratings.Contributed to copywriting, content marketing, and sales enablement. Conducted interviews with subject matter experts, capturing institutional knowledge. Analyzed user behaviors through surveys and interviews to inform business strategies and meet customer experience goals.Led initiatives to improve data capture and analysis capabilities. Data aggregated informed content creation decisions which led to a 23% increase in feature adoption rates.

Optimized annual catalog production by streamlining design processes and stakeholder management methods, reducing production time by one month.Introduced design system and templating process for consistent creative voice, brand alignment, and efficient approvals, reducing average job lengths from 20 to 12 days.Facilitated cross-platform visual communication as liaison between web developers and creative direction, managing multiple projects and overseeing pre-production design.Implemented sustainable sampling program, reducing product waste by 15%.Produced captivating packaging, infographics, style guides, landing pages, and social media content for brand marketing and product development.Conducted in-depth research on design, e-commerce, and retail trends to inform strategic design approaches for product development.

Collaborated with internal and external stakeholders from over 200 craft breweries to create creative strategy and 1000+ assets to be used in graphic design of branding, marketing, and merchandising needs. Assured project creative, cost and standards for all individual brands met or exceeded expectations with a result of 9% increase to customer satisfaction rating.

Ensured client satisfaction by managing all aspects of branding, design, content marketing services for 30 independent pharmacies. Rebranding efforts and targeted content marketing campaign strategies resulting in 100% growth of script volume for our top pharmacy client. Managed HubSpot for automation of content marketing efforts including email, web, social media, landing pages, and multimedia ads for many simultaneous client campaigns. Mentored, managed, and directed a team of 3 direct reports and 12 indirect creative reports (Including designers, developers, and writers)

Contract design work including product design, web development, SEO and production art.Small team working closely with clients and customers to ensure quality and satisfaction.

Designed 1000+ advertisements for Las Vegas Strip hospitality and nightlife brands in a fast-paced agency. Brand collateral created included billboards, social media graphics, email marketing graphics, print flyers, wayfinding, LED displays, apparel and other merchandise.

Crafted design systems serving 30 weddings, birthdays, anniversaries, artist galleries and corporate events. Developed packaging solutions for 6 boutique cosmetics products, engaging in QA and shipping responsibilities. Learned pre-press techniques and vendor management practices in the production of high-end print products.