As the Founder and CEO of Convert Lab, a digital marketing agency specializing in direct-to-consumer (DTC) and e-commerce, I have led my team of experts to develop and execute innovative Shopify digital marketing plans for various brands. With a strong focus on data-driven e-commerce growth marketing, Convert Lab has consistently delivered outstanding results for our clients, backed by proven tactics that drive success.Our achievements at Convert Lab include remarkable accomplishments such as a 650% increase in revenue, a 61% decrease in Customer Acquisition Cost (CAC), and an 11.34x Return on Ad Spend (ROAS) for Shopify e-commerce stores we've partnered with. Our extensive experience in building and optimizing online stores gives us a competitive edge, enabling us to provide our clients with a solid foundation for their businesses.At Convert Lab, our team supports and executes strategies for clients at every stage of their Shopify journey. Leveraging our expert insights and in-depth knowledge, we ensure that each Shopify e-commerce store we work with delivers high quality and is optimized to achieve unique business objectives. As the owner and CEO, I am proud to lead a team that consistently empowers businesses to thrive in the ever-evolving digital landscape.Notable Previous/Current Clients:Lighthouse Labs - Programming Bootcamp - Course Registrations (D2C)Juniper - Youtube Creator Merchandise Partner - E-commerce (D2C)Steed Cycles - Mountain and Road Bikes and Accessories - E-commerce (D2C)Southlands Tsawwassen - New Housing Development - Lead Capture (B2B)Wine Vikings - Wine Subscription - E-commerce (D2C)Noravera Visuals - Video Production - Lead Capture (B2B)Psychedelics Today - Courses for Therapists - Course Registrations (B2B/D2C)Tradition Reimagined - Indian Matchmaking - Lead Capture (D2C)Mia Melon - Men and Women Outerwear - E-commerce (D2C)Redbike Studios - Spin Studios - E-commerce and Lead Capture (D2C)

As the founder and digital marketing consultant at DillonZed Digital, I specialized in helping small and medium-sized businesses significantly enhance their digital marketing strategies. By applying a measure, test, and deploy methodology, I ensured that improvements were not only swift but also tailored to each client's unique business needs and goals.My expertise in digital marketing spans various channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. Through a comprehensive and data-driven approach, I provided actionable insights and recommendations to help clients achieve optimal results and maximize their return on investment (ROI).At DillonZed Digital, I was dedicated to empowering businesses with the tools and strategies needed to thrive in the digital landscape, ultimately driving growth, increasing brand awareness, and fostering lasting customer relationships.

I co-founded The Barons Meat Company in 2013 with a mission to revolutionize the way Canadians access high-quality, ethically-raised meat. By establishing direct connections between consumers and small, ethical farms throughout British Columbia, The Barons provided a robust subscription delivery service that enabled customers to vote with their dollars for better farming practices while enjoying the convenience of home delivery.During my time as the Co-Founder and Chief Marketing Officer, I spearheaded the company's marketing efforts, helping to drive growth and increase brand awareness. Our innovative approach to the meat industry allowed us to send hundreds of thousands of dollars per year in support of small farms throughout BC.In December 2017, The Barons was acquired by our long-time friend and healthy competitor, Meatme.ca. We were thrilled with Meatme's shared passion for transforming the meat industry in Canada and were confident that, with the acquisition of The Barons, Meatme would be well-positioned to further disrupt the traditional meat supply chain, directing more funds to smaller, ethically run farms committed to raising animals the right way.

As the Marketing Manager and Business Analyst at Travelers, I was responsible for the completion of 14 company-wide marketing initiatives and projects. These projects included a website redesign, direct marketing campaigns, external communications, press releases, and joint venture marketing collateral. My ability to balance both marketing and IT project management responsibilities enabled me to make a lasting impact on the company, ultimately contributing to its successful acquisition by Coast Capital Savings.During my tenure at Travelers Finance Ltd., I served as the lead Marketing Manager and IT Project Manager from 2012 to 2015. In this role, I successfully drove the development of a document and workflow management tool called Compass, which became central to the company's operations. Due to its significant impact on business efficiency, Compass was one of the key motivating factors behind Coast Capital Savings' decision to acquire Travelers in 2015. Following the acquisition, I transitioned to my next venture at The Barons.

As Inovatec's business development manager, I establish partnerships with businesses who value continuous process improvement. My responsibilities include developing strong relationships with our partners; analyzing each partners processes in order to find ways in which our proprietary technology can increase productivity and profits; develop strategies to track and measure business processes; analyze analytics to create tangible management information reporting systems; developing marking collateral; updating company website; creating project proposal documents; developing strategic direction of Inovatec with CEO and Board of Directors. I love technology and find Inovatec a great fit for my skills and future prospects.

SIFE is a student run organization based out of BCIT campus which helps marginalized Entrepreneurs gain success skills and become financially independent. SIFE works with organization such as EMBERS (Eastside Movement for Business & Economic Renewal Society) and Atira Women's Resource Society.

Developed and rebranded SIFE BCIT as well as creating a forum for SIFE members to both communicate internally as well as allow members to communicate externally to potential employers and project stake holders through the SIFE Facebook, SIFE Twitter and SIFE Linkedin accounts.Selected Contributions:• Developed SIFE’s entire online presence• Developed strong internal and external marketing tools for SIFE projects• Used Photoshop extensively for online and print media

BCIT has an intensive approach to business education, involving real company strategies and hands-on industry learning. BCIT students work in teams throughout their courses, enabling strong interpersonal communication skills, problem solving and time management.RELATED COURSESStudents in the Entrepreneurship program are focused on the development and growth of new businesses. They learn the applicable skills required to plan for and implement market driven strategies. Some of the key courses taken in this program are listed below:• Market Research • Relationship Selling• Sales and Negotiations • International Marketing• New Product Development • Venture Growth and Development• Marketing Planning • Financial Management

I had the honour of working with a great team at Travelers Financial as their online marketing specialist. My responsibilities included the development and implementation of 3 websites within the Travelers Corporation; Meeting with the CEO and executives to ensure the proper deployment of their vision; communicating with programmers to ensure design goals were met; ensuring that each site was search engine optimized. The skills needed to proper complete this contract included Adobe Fireworks, Photoshop, Illustrator, InDesign, word, excel and Google Chrome.

I had the pleasure of working with Andre and the rest of the i-worx team as an Inter during my second year at BCIT. At the time, the team was very small, so I was asked to do anything I could to help the business pick up speed. I worked with the CEO to develop an online marketing strategy, including ad word campaigns for all major social media sites as well as a social media strategy. Upon completion of my internship at i-worx, I delivered a comprehensive report on my suggested strategy.

The goal of the Media Club is to use the talents of the BCIT broadcasting students to help elevate the promotional efforts of all the clubs at BCIT; this includes radio ads, video editing, graphic design, digital media and other related media productions. This club was officially sanctioned by the BCIT student association in January and is currently holding weekly meetings.

Worked closely with institutions around North America, including schools, government buildings, shopping centers and other brick and mortar organizations in upgrading security to their private and public spaces. Communications included prospecting, personal selling as well as invoicing and quoting prices through email and phone conversation.Selected Contributions: Gained 7 new large accounts over the summer. Increased my department’s annual revenue by $20,000. Trained additional account managers.