Responsibilities Included:-Develop and execute influencer marketing strategies and creative campaigns-Identify and build relationships with prominent influencers and thought leaders-Research relevant industry experts, competitors, target audience and users-Brainstorm new, creative approaches to influencer campaigns-Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

The role of the Account Executives is one that is integral to the day-to-day operation and success of an end-to-end experiential marketing agency. Often the first point of contact for our clients and warrior, the Account Executive provides an efficient service and an excellent standard of care.Responsibilities included: -Manage a portfolio of client accounts-Build and maintain relationships with clients -Act as the first point of contact for client questions and requests-Talk to other departments in the organisation in order to facilitate client requests-Give presentations about their organisation’s products or services-Manage a budget and achieve targets-Generate accurate reports on the status of existing accounts and new business- Book, brief and manage Promotional Staff across multiple campaigns- Update and maintain bespoke staffing database- Build relationships and liaise with key store contacts- Logistics – booking transport, accommodation, couriers- Monitor live activity and provide feedback- Post-campaign reporting

As a Senior Account Executive it was my responsibility to offer a committed service to clients and promotional staff.

Provide operational and administrative support to Amy the stylist, the role included: - Support with multiple shoots - Support with preparation and invoicing - Handling appointments- Networking with customers- Attracting new clienteleThis allowed me to work with multiple brands in industry and grow my network, evidently leading me into my first paid job in the industry as a Social Media Marketing Assistant.

Responsibilities included: - Work with the on-site Social Media Manager to create and implement campaigns- Develop content calendars on a weekly and monthly basis for company brands- Monitor analytics with social media team to identify viable ideas- Create an engaging blog and social media content- Assist in the general distribution of press releases and media alerts- Provide support to our marketing team at live and online events

Responsibilities Included: - Report to E-Commerce Manager but also work closely with Senior Director of Marketing, Marketing Associate, and Graphic Designer- Assist with all site uploads including new products and marketing/creative assets- Help with product merchandising and markdowns on site- Assist with sales and marketing reporting including sell-through reports and Google Analytics traffic/sales reports- Assist with affiliate marketing including weekly newsletters to publishers, uploading assets to platform, and pulling reporting

After successfully winning a competition with University I was offered a day shadowing the stylist on a promotional shoot for Boohoo.comThis opportunity let me network with multiple creatives at Boohoo, as a result, I made an amazing relationship with the creative director and this got me future experience with her when Amy became a successful freelance stylist.