Leading HP's personal systems - Laptops, Desktops, AIOs & gaming peripherals growth across Amazon & Flipkart

Spearheaded initiatives to elevate the OMEN brand within the gaming community, employing a multifaceted approach that encompassed strategic growth, community engagement, and event execution.Key Achievements- Community Expansion: Orchestrated a 3.5x growth of the OMEN Community subscriber base adding 500k members at a 21x lower Cost of Acquisition (CAC)- Strategic Partnerships - Led the planning and execution of the OMEN VALORANT CHALLENGERS SOUTH ASIA league as a campus program engaging 100+ colleges across 10+ cities, crafting detailed content calendars and ensuring ground-level execution- Product Launch Event - Successfully orchestrated OMEN NPI Event, engaging 50+ gamers, 100+ gaming creators, and an All-stars VALORANT tournament- Activation Drives: Drove 20k+ product demos at OMEN Playgrounds through innovative activations employing gaming influencers

Led initiatives to enhance Z's standing among SMBs through strategic digital media campaigns, emphasizing key differentiators and desktop workstations' new product introduction.Key Achievements:- Digital Media Campaign - Executed a full funnel digital campaign, whilst crafting brand differentiation led messaging for Z workstations- Impact Print Media Campaign - Raising TOMA for an exclusive Z Center of Excellence, employing TG relevant publications, reaching a business audience of 2M+- Emailer Campaign - Generating 500+ leads for Z workstations- Product Demos and Influencer Engagement - Conducted 4 activations, engaging 10+ influencers, reaching 4M+ relevant power users

Responsible for the creation and delivery of digital content for newly released songs across the country

- Analyzed existing market trends in the fan industry and proposed recommendations for revalidation of the GTM strategy- Identified levers to maximize weighted reach and placed ECOLINK fans at 127 counters in Mumbai & Pune- Evaluated how decorative counters could be a potential channel for ECOLINK Fans & Lighting- Formulated multiple hypothesis & implemented them successfully, placing ECOLINK products at 30+ decorative counters

- Identified key KPIs to measure organic footfall for HP’s Creators Garage- Managed SEO activities to increase organic traffic & optimized content on the Creators Garage to decrease bounce rate- Formulated the Phase-2 plan by identifying new fields of interest for the target group & spotting partners for the same

- Built a patient segmentation framework based on attitudinal parameters for the Immunology division - Established a coefficient based objective scoring model in python for strengthening the HCP segmentation framework- Laid down a digital marketing strategy for the ICARE4U Patient Support Program- Defined key KPIs to measure the reach and engagement on ICARE4U PSP social media platforms- Prepared a roadmap on how both HCP and Patient segmentation can be leveraged for developing a dynamic brand plan