● Focused on global expansion throughout key cities: Chicago, New York, Singapore and Jakarta● Managed a team of three chief executives in reaching quarterly targets

● Managed a team of 9 to create a synergistic marketing and innovation strategy which empowers businesses to navigate through a new generation of marketing based on consultation and develop a market-validated digital platform or product ● Produced 125 leads in the first year and increased the company’s online sales lead by 70% in the following year through a combination of increased number of services; strong market research and client-focus proposal plans

● Responsible for product development through various stage testing● Developed a go-to-market strategy in partnership with politicians and organizations

● Managed the innovation process: product development, design and implementation processes to support business growth, through market testing● Developed a go-to-market strategy for North America and Singapore, through a defined value proposition and market analyses● Facilitate lead generation by utilizing an inbound marketing funnel to drive prospects through to contract awards

● Advised CampusPerks on creating compelling marketing campaigns and branded content targeted at millennial● Brainstormed with prominent brands and business start-ups to solve their youth marketing conundrum

● Led the marketing team to launch the VFW Club, a brand loyalty program designed to increase customer retention rate, reactivate inactive customers, move customer up-segment and create a new marketing platform for corporate sponsorships● Conducted brand analysis and market research using the Y&R Brand Asset Valuator and Free Association Task to re-evaluate KPI on brand stature; in turn developed a Brand Ambassador Program in local institutes to raise awareness amongst the Millennial… Show more ● Led the marketing team to launch the VFW Club, a brand loyalty program designed to increase customer retention rate, reactivate inactive customers, move customer up-segment and create a new marketing platform for corporate sponsorships● Conducted brand analysis and market research using the Y&R Brand Asset Valuator and Free Association Task to re-evaluate KPI on brand stature; in turn developed a Brand Ambassador Program in local institutes to raise awareness amongst the Millennial consumer base Show less

● A title awarded to the top 20 student leaders in Canada in recognition of their dedication to pursue a variety of interests and passions from philanthropy to entrepreneurship● Implemented an integrated social media campaign to promote new Samsung Galaxy S3 on campus by creating series of viral videos incorporating the product on YouTube with over 1,500 views and trending #SamsungMobileCanada through live Tweeting; resulted in increased Twitter followers by 10% and Facebook fan-base by 15%… Show more ● A title awarded to the top 20 student leaders in Canada in recognition of their dedication to pursue a variety of interests and passions from philanthropy to entrepreneurship● Implemented an integrated social media campaign to promote new Samsung Galaxy S3 on campus by creating series of viral videos incorporating the product on YouTube with over 1,500 views and trending #SamsungMobileCanada through live Tweeting; resulted in increased Twitter followers by 10% and Facebook fan-base by 15% within 1 month● Increased brand awareness on campus by independently creating a report leveraging leading market research of promotional strategies targeting the millennial and finally recommending short-term strategy of partnering with student-run clubs to host Samsung Halloween Night; a sold out event with 150 student attendance Show less