Senior Media Planning Manager
CurrentResponsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.Additionally, propose/recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.Other responsibilities include:● Audience research in syndicated and 1st party data sources● Creative spec management● Creation of tactical plan presentation and supporting media plan templates● Creation of campaign analysis plan templates● Oversee the successful launch of campaigns using the “Launch Tracker”● Maintain accuracy and timely updates of deliverable tracking documents forteam● QA of media plan set up conducted by various Activation team members● Collate commentary on media performance and conduct first review onquality● Adherence to team quality standard for reporting template and delivery● Keep consistent track of campaign performance and target (monthly) acrossall channels, flagging needs for intervention● Use understanding of campaign and marketplace to contribute ideas forcampaign experiments and also prioritize experiments contributed by otherteam members● Use understanding of campaign performance to contribute content tocampaign wrap-up presentations● Act as lead for smaller, more easily managed campaigns as progress inband and client demands/allows ● Manage accurate forecasts, media plans, and all key media planning documentation
