I collaborate with a dynamic team in revolutionising the digital landscape while crafting captivating brand experiences. Every day is a thrilling journey where I merge cutting-edge technology with creative strategies, shaping our brand's story into an engaging and impactful narrative. Join me on this exciting ride as we redefine the future of insurance through innovation and customer-centricity!

Responded to the drop in Sri Lankan tourism to support independent property owners. Created an efficient and successful booking platform of exclusive locations across the island. Achieved 1,000 bookings within the first three months.• Designed/launched an elegant website to consistently represent the Brand across all media platforms and resources.• Evaluated current eCommerce marketing and implemented a strategic Instagram marketing strategy to target/convince local travellers to choose private villas rather than discounted hotel stays.• Partnered with 70+ boutique properties across Sri Lanka. Recognized as the largest independent property booking platform in Sri Lanka.• Built a self-sustainable business model generating Rs5M+ in monthly revenue to support property owners and staff.

I lead a dynamic team in driving our brand's narrative and enhancing corporate communication strategies. With a track record of success, I have the honour of being part of and helping craft the amazing stories of more than 20 brands that make up our dynamic portfolio. - Boosted brand visibility: Spearheaded a comprehensive digital rebranding campaign for retail-focused SBUs, resulting in a significant increase in brand awareness within the first 3 months.- Corporate communications & PR policy: Introduced detailed policies in order to ensure group & SBU-level communications are aligned with the overall brand vision & identity.- Enhanced stakeholder engagement: Successfully managed relationships with key stakeholders, resulting in an improvement in media coverage thereby leading to better supplier and partner confidence.- Crisis management: Implemented a robust crisis communication plan that minimized reputational damage during challenging times of LPG Gas price hikes, preserving the brand's integrity.- Content strategy: Developed and executed an integrated content strategy, increasing social media engagement and overall internal employee engagement.- Career Portal: Launched the group career portal within the corporate website allowing potential candidates to directly apply to an SBU and job opening of their choice thereby increasing website traffic

Designated resident Digital Marketing subject matter expert tasked with a comprehensive multi-disciplinary responsibility across every aspect of digital performance.• Oversee a team of 10 engaged in various verticals including corporate communications, branch branding, and branch operations. Recruit and screen new talent for the CMO's approval.• Administer a Marketing & Advertising budget allocated for digital resources, social media, and online Sales generation.• Developed all-inclusive business strategies to drive Ecommerce website management, SEO, SEM/PCC, CRO, social platforms, eDM, and resource content.• Collaborated with insurance Underwriting teams and internal business units to develop next-generation insurance products to sell completely online via the company website.• Collected/analysed historical data and generated Sales forecasts including channel growth potential, budgets for new product development, and paid media bidding allocations.• Designed a Digital strategy to comply with Business and Marketing objectives. Developed segmentation tactics, mapped customer journeys, and proposed marketing funnels.• Achieved a 66% increase in website visitation, 140% increase in main macro conversions, and created a seven-figure monthly revenue stream within three months.• Honored with the 2018 Best Insurance Web Site Award by Web Awards USA, the 2019 Best Digital Marketing Campaign by 2019 Slim Digis LK, 2019 Innovative Brand of the year by SLIM Brand Excellence, and 2020 Best Online Insurance Company Sri Lanka by Global Banking & Finance

Oversaw the design, development, and optimization of 50+ websites and achieved a 95% overall customer satisfaction rating. Facilitated communication between the client and internal team members to develop User journeys and map online encounters for complex projects.• Rebranded, updated, and redeveloped the company website. Smoothly transitioned existing clients to a new CMS and technological framework. Met all complex advertising, reporting, and design requirements requested from every client.• Guided SEO audits and SEM/PPC campaigns for multiple audiences focused on business model performance and development opportunities.• Updated strategic action plans on a regular basis based on trends, priorities, necessary tasks, potential cost, and perceived benefits.• Conducted a competitive analysis and implemented best practices on-page, off-page, and across local SEO reporting using SEMRush, Google Analytics, and Screaming Frog.• Honored with the 2018 Outstanding Web Site Award by Web Awards USA.

Coordinated team members and designed business plans to advise clients and offer creative and integrated solutions to build the online digital presence and introduce creative Marketing solutions.• Oversaw all social channel combinations, implemented social campaigns, and continuously revised content to drive customer engagement.• Designed/launched email marketing automation initiatives through Mail Chimp to facilitate Sales team tasks and improve business conversion rates.• Supervised/administered all digital and traditional aftersales customer and business activities including promo programs, dealer incentive schemes, and product launches.

Contributed to the launch of the new brand through personal collaboration with partners backed by a thorough knowledge of trends, forecasts, and market sensibilities.• Developed a comfortable and strong rapport with suppliers and customers through intuitive personal communication and consultative sales techniques.• Defined customer tastes preferences in a dynamic drop-ship work environment.• Developed the ability to quickly resolve difficult business cycles and ever-challenging situations.

The Nielsen Company, a leading global information and measurement company, provides market research, insights & data about what people watch & what people buy.