Dilyan Velichkov Email & Phone Number

Bulgaria

 Guiding the media department in the development, execution and tracking of successfuldigital marketing programs Leading the processes of strategic media planning, buying and analysis Detailed media planning and media buying for large scale online display, rich media andmobile campaigns Search engine marketing conversion and overall performance optimization Web analytics analysis and consultation Retention and establishing strong relationships with key clients

 Developing overall online advertising strategies Media planning and media buying Managing performance analysis and communication including reporting, status reports,presentation to clients Managing Google AdWords – Search & Display campaigns; Facebook campaigns CPM, CPC, CPA and overall ROI optimization on daily basis Managing all types of biddable media – pay-per-click performance ad networks Main point of contact for multiple client accounts Working closely with creative, technical, BTL, PR teams within the agency Gathering technical specification for all online advertising formats Accessing and analyzing multiple sources of external data to assist in planning and buyingdecisions Conducting audience and site research