Mentor of social media strategy and creative content for members of The Arboretum by Sprout Social.

As a Consultant, I specialize in enhancing website user experience and CRM marketing strategies for Pure Romance on a contract basis. My role involves optimizing digital touchpoints across the website and CRM channels including email and SMS.Key responsibilities include:- Developing and implementing website strategies to enhance user experience and increase conversions.- Digging into the data within the various platforms utilized by Pure Romance to improve engagement and conversion rates.- Identifying AB tests to drive revenue, increase CRM subscriber lists. and improve COS (cost of sale).- Utilizing data analytics to track performance and inform strategic decision-making.- Collaborating with cross-functional teams to align marketing efforts with overall business goals.This open-ended contract has allowed me to leverage my expertise in digital marketing and CRM to deliver impactful results. I am open to exploring additional contract, fractional, or freelance opportunities to help other businesses achieve their digital marketing and customer engagement goals.

Direct brand, strategy and development for multiple departments: Website Experience (UX/CRO/Merch), CRM Marketing (Email/SMS/Loyalty), Copywriting, Multimedia, Content, and Graphic Design.Oversee and develop strategies for company websites, retention, CRM, and new channels added to the company's portfolio.General responsibilities include: - "GM" of websites- Own CX and NPS and drive company-wide changes to support improvements- Create and improve processes and workflows for my teams- Creative direction to ensure video content and imagery is on-brand for all brands- Brand ambassador as needed- Trend surfingTypes of work my departments perform include:- Product and lifestyle photography and image editing- Talent and model recruitment and management- Video content production- Marketing campaign curation- Website merchandising and optimization- Email, SMS, WebPush and Social Media marketing- CRO ideation and business requirements for website improvements- Graphic design work for packaging, marketing and operations- Copywriting (human and ai)

Lead the ecomm development, design, and merchandising team. Lead the advertising and communications team comprised of designers, copywriters and coordinators. Strategize, plan, and execute budget spend for Ads and Promos, Ecommerce and Tradeshows for the Carlson Craft and Hortense B. Hewitt Brands. Branding: Develop and manage brand for Carlson Craft and Hortense B. Hewitt. Ecommerce Strategy & Planning: Drive the overall eCommerce strategy for the brand, including social media strategy, SEO, email and any other ecommerce marketing activities determined important to achieving brand goals. Create a 12 month marketing strategy and tactics. Set and achieve financial objectives for marketing plans and the overall brand. Financial: Understand and drive profitable sales and all associated metrics (traffic, downloads, conversions, AOV, etc). Using quantitative data and tests identify opportunities, risks, possibilities and appropriate tests. Site management and analytics: Monitor and manage key metrics, identifying opportunities for improvement, such as testing offers and promotions. Product: Collaborate with Product Director on the strategic direction of website and app features and functionality, and user experience to achieve product, brand and customer goals.Marketing/Creative/Merchandising: Drive marketing messaging, and using various media, execute targeted campaigns to effectively feature and promote the brand. Operations: Communicate with customer service, IT and production teams to create a unified customer experience. Market/Customer Intelligence: Drive quantitative and qualitative customer and prospect research and monitor competition and industry trends.

Ecommerce Strategy & Planning: Drive the overall eCommerce strategy for the brand, including social media strategy, SEO, email and any other ecommerce marketing activities determined important to achieving brand goals. Create a 12 month marketing strategy and tactics. Set and achieve financial objectives for marketing plans and the overall brand. Financial: Understand and drive profitable sales and all associated metrics (traffic, downloads, conversions, AOV, etc). Using quantitative data and tests identify opportunities, risks, possibilities and appropriate tests. Site management and analytics: Monitor and manage key metrics, identifying opportunities for improvement, such as testing offers and promotions. Product: Collaborate with Product Director on the strategic direction of website and app features and functionality, and user experience to achieve product, brand and customer goals.Marketing/Creative/Merchandising: Drive marketing messaging, and using various media, execute targeted campaigns to effectively feature and promote the brand. Operations: Communicate with customer service, IT and production teams to create a unified customer experience. Market/Customer Intelligence: Drive quantitative and qualitative customer and prospect research and monitor competition and industry trends.

Create, test, implement, and market new products for the Presentation Products lines: Folders and a Packaging line I created and launched.Create and execute sales and marketing plans as well as manage the marketing budget. Attend national tradeshows and call on our top 50 channel partners throughout the country.Work with design on catalog creation, as well as create and execute distibution plans for the catalog and other marketing initiatives. I also owned the 3M Post-it note line for a year during my time at Navitor.

Inside sales through value based selling. Grow sales and acquire new accounts.