- Led an in-house agency team, focusing on interactive and experiential projects in branding, marketing, and communication. - Boosted the NPS of the agency from 5 to 8 within three quarters through innovative production processes and quality enhancement. - Achieved a 5-fold increase in monthly task completion with only a 33% increase in team size. - Directed performance marketing production, creating over 500 creatives in six months, leading to an industry-leading CTR. - Spearheaded the inaugural brand campaign, resulting in significant traffic uplift, a ROAS of 500% to 4000%, and a VTR of ~70%.Selected projects: https://serge-d.com/fbs/

- Established and led a digital production unit, overseeing various interactive projects, featuring WebAR, Virtual Production, Unreal Engine, Computer Vision, ML, CGI, and WebGL. - Successfully maintained a profitability margin exceeding 20%, demonstrating effective management and strategic planning. - Managed a key project using Unreal Engine, showcasing adaptability in emerging technologies.

- Managed digital activations and media campaigns for high-profile clients including Visa, Pepsi, Mars, Heineken, Miller, S7 Airlines, and Google. - Integrated technologies and disciplines like UI/UX, Frontend, Backend, WebGL, PWA, and Music algorithms into projects. - Balanced creative vision with practical production constraints, enhancing client satisfaction and user interaction.

- Focused on digital projects for the Visa account, leading initiatives with FIFA, Olympic Games, and major local banks. - Increased engagement for key yearly activations, bringing conversion from visitors to participants from under 8% to 32%. - Adapted to rapidly changing project requirements, maintaining high-quality results under tight deadlines.

- Worked on Hasbro's Transformers and Nerf brands, enhancing online platforms with interactive and gamified elements. - Developed social media content targeting young audiences, blending creative concepts with digital solutions. - Demonstrated proficiency in creating digital experiences that resonate with target audiences.

- Played a key role in the fast-paced production environment. Managed over 300 projects in three years, emphasizing media campaign production, motion design, graphic design, illustration, and interactive digital advertising projects. - Contributed to the aggressive growth of the team, showcasing leadership in scaling operations and maintaining high standards in a rapidly evolving digital landscape. - Led the development of Karim Rashid's website, overseeing frontend and backend development, and creating a custom CMS for handling extensive visual assets. The project earned accolades such as SOTD at Awwwards and FOTD at The FWA. - Produced animation for Fantasy’s “What if” video case series, collaborating on motion design for innovative concepts in airline websites and online healthcare.