Dima Pavlenko Email & Phone Number

Lisbon, Pt

Limassol, Cyprus, Cy

As a Head of B2C Marketing, I was working in the intersection of product and marketing being responsible for enhancing the user experience and product growth through funnel optimization — be it acquisition, activation, engagement, or retention. For half a year, I managed the launch of an omnichannel communications platform, aiming to engage and retain users by generating product value for them.In the other half of the year, I was influencing the launch of Jooble's "Direct-To-Employer" business model in Hungary and developing a strategy for the Romanian market scaling, which resulted in such achievements:• Attracted 100K new users in the first three months • Built omnichannel communications via in-product, email, and messenger notifications, which increased the 7D retention rate of registered users by up to 30% • Optimized an “apply rate” x2 by traffic attribution on “search engine result pages” containing direct employers' vacancies to engage jobseekers to apply to them• Increased profitability of single vacancy x8 because of higher "apply rate" of customers and average number of applies per vacancy

Key responsibilities:• Full cycle label management including A&R, releases management, mixing & mastering, covers design, digital distribution and merch production• Creating marketing strategy including multi-channel promo campaigns of digital ads, promo emails, SMM, PR outreach, online radioshows, events and booking• Leading a label community and making an impact in expanding breakbeat music worldwideAchievements:• RUNE Recordings was awarded as the "Label of the Year" in the global voting "Progressive, Deep and Melodic Breaks Polls Awards — 2011" and the "Label of the Year" by Breaks Review Show thrice in 2017, 2018 and 2020• Managed production of 150+ electronic music releases half of which charted in the TOP-100 Breaks Releases and the fifth part hit the TOP-10 Breaks Releases on Beatport

Ch

Key responsibilities:• Perform market research, competitive analysis, customer development, UX analysis to identify growth opportunities• Develop a go-to-market strategy for web & mobile app, including positioning & messaging, communication complex, partnerships and business development programs• Planning marketing budget, managing multi-channel campaigns to promote app features, analyzing and optimization of ads campaigns• Monitor product and marketing metrics, providing performance reports to product manager to make data-driven decisions of improving product metrics• Lead cross-functional team, contractors, internal and external stakeholders to deliver quality resultsAchievements:• Reached over 5K qualified leads before the start of the beta-testing campaign and attracted 100K new users of the Louder.me in one year• Raised the Louder.me global community to 450K followers on social media• Fully managed more than 30 offline events including the Louder.me stage on the Ukrainian festivals of 20K+ attendees and Louder.me Festival in Valencia (2019) headlined by the Dead By April band from Sweden