As a seasoned Product/Growth Marketing Manager with a keen eye for user-centric strategies and a passion for technology, I excel at crafting impactful marketing campaigns that resonate with target audiences.Throughout my career, I have demonstrated a proven track record of leveraging market insights to identify growth opportunities and optimize product positioning. I am adept at conducting thorough market research, competitor analysis, and customer behavior studies to develop data-driven strategies that fuel business growth.With a collaborative and hands-on approach, I thrive in dynamic environments, leading cross-functional teams to execute go-to-market plans seamlessly. My communication and interpersonal skills enable me to build lasting relationships with stakeholders and foster a culture of collaboration and excellence.As a continuous learner, I keep up with the latest industry trends and emerging technologies, ensuring our strategies stay innovative and ahead of the competition. I am motivated to make a meaningful impact, driving the organization's overall success.If you're looking for a passionate, results-oriented Product/Growth Marketing Manager to lead your business expansion, let's connect and work to achieve sustainable growth.
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Head Of MarketingSellerlogic GmbhLisbon, Pt
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Head Of B2C MarketingJooble Sep 2021 - PresentLimassol, Cyprus, CyAs a Head of B2C Marketing, I was working in the intersection of product and marketing being responsible for enhancing the user experience and product growth through funnel optimization — be it acquisition, activation, engagement, or retention. For half a year, I managed the launch of an omnichannel communications platform, aiming to engage and retain users by generating product value for them.In the other half of the year, I was influencing the launch of Jooble's "Direct-To-Employer" business model in Hungary and developing a strategy for the Romanian market scaling, which resulted in such achievements:• Attracted 100K new users in the first three months • Built omnichannel communications via in-product, email, and messenger notifications, which increased the 7D retention rate of registered users by up to 30% • Optimized an “apply rate” x2 by traffic attribution on “search engine result pages” containing direct employers' vacancies to engage jobseekers to apply to them• Increased profitability of single vacancy x8 because of higher "apply rate" of customers and average number of applies per vacancy -
Co-Founder, Label & Marketing ManagerRune Recordings. Breakbeats. Worldwide. Apr 2010 - PresentKey responsibilities:• Full cycle label management including A&R, releases management, mixing & mastering, covers design, digital distribution and merch production• Creating marketing strategy including multi-channel promo campaigns of digital ads, promo emails, SMM, PR outreach, online radioshows, events and booking• Leading a label community and making an impact in expanding breakbeat music worldwideAchievements:• RUNE Recordings was awarded as the "Label of the Year" in the global voting "Progressive, Deep and Melodic Breaks Polls Awards — 2011" and the "Label of the Year" by Breaks Review Show thrice in 2017, 2018 and 2020• Managed production of 150+ electronic music releases half of which charted in the TOP-100 Breaks Releases and the fifth part hit the TOP-10 Breaks Releases on Beatport -
Product Marketing ManagerLouder.Me Feb 2017 - Apr 2021ChKey responsibilities:• Perform market research, competitive analysis, customer development, UX analysis to identify growth opportunities• Develop a go-to-market strategy for web & mobile app, including positioning & messaging, communication complex, partnerships and business development programs• Planning marketing budget, managing multi-channel campaigns to promote app features, analyzing and optimization of ads campaigns• Monitor product and marketing metrics, providing performance reports to product manager to make data-driven decisions of improving product metrics• Lead cross-functional team, contractors, internal and external stakeholders to deliver quality resultsAchievements:• Reached over 5K qualified leads before the start of the beta-testing campaign and attracted 100K new users of the Louder.me in one year• Raised the Louder.me global community to 450K followers on social media• Fully managed more than 30 offline events including the Louder.me stage on the Ukrainian festivals of 20K+ attendees and Louder.me Festival in Valencia (2019) headlined by the Dead By April band from Sweden
Dima Pavlenko Skills
Dima Pavlenko Education Details
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National Aviation UniversityManagement Of Organizations
Frequently Asked Questions about Dima Pavlenko
What company does Dima Pavlenko work for?
Dima Pavlenko works for Sellerlogic Gmbh
What is Dima Pavlenko's role at the current company?
Dima Pavlenko's current role is Head of Marketing.
What schools did Dima Pavlenko attend?
Dima Pavlenko attended National Aviation University.
What are some of Dima Pavlenko's interests?
Dima Pavlenko has interest in Killabreakz Radioshow, Haçienda, Future Music Russia, Regenschirm, Jägermeister, Community, Arts And Entertainment, Band, Price Of Da Rhythm, Event Industry Forum.
What skills is Dima Pavlenko known for?
Dima Pavlenko has skills like Marketing Strategy, Music, Digital Marketing, Event Management, Digital Media, Social Media Marketing, Social Media, Marketing, New Business Development, Online Advertising, Entertainment, Music Industry.
Who are Dima Pavlenko's colleagues?
Dima Pavlenko's colleagues are Alikhan Zhilisbayev, Vitalii Hrankin, Dr. Anna Branopolski, Viktoriia Iliasova, Annemarie Raluca Schuster, George P., Mariam Shahumyan.
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