With over a decade of experience in Marketing and Product Marketing, I specialize in driving growth, market expansion, and impactful digital campaigns across diverse industries. My approach blends strategic thinking with hands-on execution to deliver measurable results that align with business goals.My core expertise lies in strategic marketing, including demand generation, go-to-market strategies, A/B testing, and CR (funnel) optimization. I excel at understanding customer value propositions and translating them into compelling products, messages, and experiences. Whether acquiring new customers, retaining loyal ones, or uncovering market opportunities, I leverage data-driven insights to inform strategy and execution.Beyond my corporate work, I’m passionate about helping startups and small businesses scale through targeted marketing efforts. From identifying user segments to refining messaging and positioning, I enjoy working closely with teams to turn great ideas into successful products.Areas of Expertise: • Crafting and executing Go-to-Market strategies • Building and mentoring high-performing marketing teams • Customer journey mapping and optimization • Conducting customer development and interviews • Developing clear, impactful positioning and messaging
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Chief Marketing OfficerHily — Dating App Aug 2022 - Jul 2024Las Vegas , Nevada , UsI feel fortunate to have built and led a team of 20+ marketing, communications, and design professionals as the first CMO at Hily. My responsibilities included overseeing data-driven user acquisition, product marketing, content, and communication strategies. My main goals were to maximize ROI, reduce CPI, effectively acquire paid and organic customers, and establish a strong Hily brand worldwide.During my first year in this role, we:— Increased marketing ROI by 3X within 12 months by implementing an optimized strategy and refining our marketing media mix. This resulted in a 25%+ QoQ increase in effective user acquisition spend.— Successfully achieved a 2x growth in product revenue while maintaining a positive ROI, positioning us to compete with the top 5 dating apps in the App Store.— Doubled the size of the high-performing team, consisting of user acquisition managers, designers, and communication managers... and continue to growth! -
Head Of MarketingHily — Dating App Nov 2021 - Aug 2022Las Vegas , Nevada , Us
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Head Of Product MarketingWeplay Esports Jun 2020 - Aug 2021Kyiv, Kyiv, UaI led Product Marketing, performance marketing, research, and influence marketing for Weplay digital products and services and rebuild a strong marketing team. Also, during this timeframe, I developed and led several GTM strategies for media products in collaboration with sales, business developer teams, and partners.Key Responsibilities - Developing WePlay marketing strategy for each product aimed at growth and scale- Forming, managing, and motivating marketing team, setting KPI’s and key performance indicators- Managing marketing budget, plan and organize marketing functions and operations- Researching the market and providing insights to the teams (sales team, product teams, etc.) -
FounderSolomka Dec 2018 - Mar 2021Current time — Founder / CEO I’ve launched Solomka with the mission to replace plastic straws with eco alternatives. During 2019, I developed the market and acquired more than 500 clients including Hilton Kyiv without a marketing budget. -
Marketing AdvisorDilzzz Jul 2019 - Feb 2020
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CmoDilzzz Dec 2018 - Jun 2019Oversee marketing strategy, marketing channels, insights, and analytics for Dilzzz globally. Responsible for managing the overall budget, performance of spend, and ensuring Dilzzz hits new customer acquisition and b2b goals.
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External ConsultantEleks Aug 2018 - 2019Tallinn, Harju Maakond, Ee -
Product Marketing ManagerEleks Mar 2018 - Aug 2018Tallinn, Harju Maakond, EeAs PMM for the ELEKS Data Science division, I was responsible for the market research, competitive analysis, and getting insights to understand the potential and resources needs to launch a new product. I’ve worked closely with the sales team, product manager, and head of analytics. The main objective was to create a GTM strategy for a new product, test a new market and get insights.Key Responsibilities- Researching the market and competition- Find and define the target audience, build buyer personas- Propose a go-to-market strategy to the main stakeholders
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Product Marketing ManagerVistacreate Aug 2018 - Dec 2018Limassol , CyProduct Marketing Manager at (old - Crello.com) Vista Create editorResponsibilities- Creating marketing strategy and performance campaign development (Global and geo-local marketing campaigns)- New markets researches and development (expansion to new geo markets expansion: USA, Europe), Pricing models, and A/B testing- Researches: Carrying out customer interviews, Google and internal surveys, researching pains and gains, customer segmentation, messaging maps, Competitive analyses- Internal product monetization A/B testing, improving in-app messaging- Developing buyer and customer personas, conducting deep interviews -
Product Marketing ManagerMacpaw Inc. Mar 2016 - Dec 2017Cambridge, Massachusetts, UsProduct Marketing Manager at CleanMyMac- Marketing Strategy and campaign developing- Product messaging and positioning- New market research and developing- Conversion funnel optimization- GTM strategy development- A/B test and “bottlenecks” optimization- CR/Activation rate optimization with different pricing models- AnalyticsAlso I worked on Gemini 2, WallpaperWizard 2, CleanMyPC as PMM -
Senior Product Marketing ManagerTogether Networks Limited Nov 2014 - Feb 2016Ground Floor,Palace Court,Church Street, St Julians, Stj 3049 Malta, Mt- Organize and launch marketing and remarketing campaigns on web/wap/app platform- Working with massive ad's campaigns and analytics- Working with promo team, developers teams, control and implementation- Researching ways to increase additional revenue- Setting and launching remarketing email campaigns - Mentoring junior co-workes- Automatization work processes for routine tasks -
Middle Marketing ManagerTogether Networks Limited Jul 2013 - Nov 2014Ground Floor,Palace Court,Church Street, St Julians, Stj 3049 Malta, MtRemarketing
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Middle Remarketing ManagerCupid Plc Oct 2011 - Jul 2013.., Ua -
Sales ManagerUnitrade Group Jul 2005 - Feb 2007Kiev, Ua
Dmytro Grebennikov Education Details
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Klasichniy Privatniy UniversitetSystem Programming
Frequently Asked Questions about Dmytro Grebennikov
What is Dmytro Grebennikov's role at the current company?
Dmytro Grebennikov's current role is CMO | Open to new challenges.
What schools did Dmytro Grebennikov attend?
Dmytro Grebennikov attended Klasichniy Privatniy Universitet.
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