Neologic helps mid-market companies build digital ecosystems that solve business problems and accelerate growth.Whether clearly articulated or not, most companies have an ecosystem that includes their employees, clients, partners, vendors, prospects, and other relevant stakeholders. In most companies, their internal systems just aren’t keeping pace with digital transformation and how modern humans want to interact with each other.As experts at modernizing, optimizing, and automating business processes, Neologic partners with its clients to architect, design, develop, and support custom software that creates scalable digital ecosystems.With the right solutions-focused approach from Neologic, duplication of efforts, careless errors, siloed data, inconsistent and highly-fragmented information, slow response time, and missed deadlines all become a thing of the past.Fortune 1000 enterprises generally have the luxury of hiring large, in-house teams to develop and support custom software and IT systems.Small businesses are often so budget-constrained that they’re forced to live with the limitations of packaged software as a service (SaaS) subscriptions.Most mid-market companies fail to invest in software that can truly transform. Why? Historically these kinds of initiatives have been mistakenly perceived as too risky, too complicated, and too expensive.In a digital-first and mobile-first world where nearly every company will eventually have to confront disruption from Amazon or the equivalent of Amazon in their industry, the real risks center around complacency, denial, inaction, and living in the past.Neologic changes all of that with its unique approach to strategy, design, development, and support — built around the specific needs of mid-market businesses.

Guide large team of developers throughout multiple locations and countries to plan, design and execute best-in-class audit solutions and complex, highly visible internal and external facing products and applications for the Fortune 100 client base. Recognize weaknesses within internal processes to understand business requirements and needs, with a focus on loan portfolio risk, growth opportunities, regulatory compliance and positive ROI. Develop strategic business analysis, with a focus on product financials, market opportunity assessment, industry and technology trends, customer insights, and competitive analysis. Steer product strategy and requirements to meet growth goals, implementing a broad portfolio of products and services. Advance the product vision through communication with executive and advisory teams, building consensus on priorities leading to product execution. Assist in designing global product promotions in support of revenue, sales and marketing objectives. ► Direct product conceptualization, product road maps and development strategies with clients and senior leaders, employing management and prioritization of the product backlog to develop requirements and release plans. ► Drive requirements elicitation meetings, analyze business benefits and ROI, and create prototypes and business requirements to identify and integrate innovative solutions to existing issues.► Evaluate current environment to determine best approach for internal and external communication plans.► Engage clients via user groups, onsite visits, training and educational forums to gain targeted insights to business needs.► Direct internal training sessions with sales and marketing teams on new products and enhancements.► Created and implemented custom processes and methodologies tailored to specific projects. ► Wrote simple user stories and created detailed structured requirement documents and interactive prototypes.

Previous position as Business Analyst, with promotion to executive level role to oversee and direct multiple startup projects. Recruited, trained, and led team of 30+ specialists. Enhanced vision and Go-to Market strategy, to align to global strategy.Counselled executive leadership on best practices and tactics to improve operational effectiveness. Identified inefficiencies and areas of improvement, devising recommendations and solutions management of programs and practices. Led internal strategic planning sessions, with focus on knowledge of product management methodology, qualitative and quantitative product and market research, requirements definition, and roadmap planning. Monitored the product lifecycle against base line metrics to determine variance and recommendations for corrective and preventive actions. Performed discoveries to understand and assess client’s needs and business and functional requirements. Communicated with end users, management and relevant decision makers during the initialization process. Developed Scope of Work documentation.► Led elicitation sessions with business partners focused on expansion and presentation of solutions, business intelligence roadmaps, and enterprise programming, converting those opportunities into valued assets that produce clear ROI.► Independently created detailed business and functional requirements, including interactive Axure prototype.► Qualified and selected technology partners, reviewed RFPs, and performed interviews. ► Provided oversight for key company-wide initiatives, introducing plans and program administration to build consensus across functional areas, establish benchmarks, and monitor and report results. ► Delivered services to budget through development, tracking and control of annual operating and capital resources while consistently delivering under budget.

8-month contract position serving direct marketing companies across multi-directional platforms: e-commerce, sales and customer engagement strategy, human resource management and payroll.►Gathered requirements, created BRD, FRD, and interactive models for numerous e-commerce components: authentication, registration, profile migration, user and order management, checkout/payment preferences, billing, shipping, reporting, email template system, and new payment method flows.► Significantly reduced delivery turnaround from 1.5 months to 2 weeks through implementing prototyping techniques, resulting in tripling the financial effectiveness compared to the existing model.► Created and documented functional and technical requirements, specifications, business processes, workflows, use cases, user stories, process flows, test strategy/scenarios, and reporting outputs.► Designed wireframes, use cases and interactive user interfaces prototypes to support new business processes and improve marketplace growth opportunities.

► Significantly increased accuracy of business goals and relevant features, ensuring features reflected real business requirements through introduction of new requirements visualization techniques. ► Reduced time required to prepare/approve requirements for new features by 1.5 week; decreased number of post-production issues by 25%.► Led a major system update including CRM, e-commerce, library management, and user facing applications/websites.► Structured requirements for a custom API to integrate with a third-party vendor.► Gathered requirements, created BRDs and FRDs, developed and delivered key design documents including prototypes, process flows, use/test cases and scenarios.

Increased sales 300%+ by improving abilities to build websites beyond standard WordPress sites. ► Integrated personal knowledge/contributions, resulting in ability to effectively serve larger clients through the complex projects lifecycle. ► Built new project management workflows, optimizing the development process timeframe up to 60%. ► Gathered/analyzed functional requirements and developed interactive prototypes targeted at existing and forecasted client needs; created corresponding requirements documentation for information transfer. ► Hired and managed offshore development teams and guided delivery of accurate testing, requirements, execution, and deliverables.