Dima Moraru Email and Phone Number
Dima Moraru personal email
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Transformational Sales and Marketing Leader in Private and Branded CPG across North America.I bring extensive experience in the Canadian and U.S. CPG markets, driving growth and sustainable success in both private label and branded sectors. My approach combines in-depth research, consumer insights, and industry trend analysis to develop high-impact strategies that emphasize profit and long-term growth.I am deeply committed to building strong company culture and engagement, recognizing their pivotal role in achieving business results. My coaching style is centered on enabling team members to reach their fullest potential, empowering them to develop their skills and grow into their best selves.With a strong foundation in analytics and negotiation, I have successfully navigated complex contracts focused on sustainable revenue growth, market expansion, and effective commercial strategies. My expertise spans B2C and B2B FMCG environments, with a comprehensive network and executional proficiency across diverse distribution channels, including Convenience & Gas, Grocery, Drug, Military, Dollar, Natural, Food Service, Fitness, and Duty-Free.
Private Brands Consortium
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Director Of Sales, North AmericaPrivate Brands Consortium Mar 2024 - Present
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Vice President Of Sales, UsaGuru Organic Energy May 2020 - Mar 2024Montreal, Quebec, CaResponsible for USA market results: led sales & business development teams that exceeded quarterly and annual goals; developed sales, marketing and business development strategies that led GURU brand expansion in the Grocery, Club, Food Service, Natural and Fitness channels and reached record distribution and revenue growth. -
Head Of Business DevelopmentBritish American Tobacco Jan 2018 - May 2020London, GbResponsible for developing and managing the B2B and D2C strategies across all channels. • Headed Total Customer Investment (TCI) and B2B strategy• Developed new revenue growth through new services and strategic partnerships• Engaged teams by providing focus to implement brand and trade campaigns • Awarded "Outstanding Contributor Award” for best performance in Duty Free Channel in 2019 • Developed on-premise strategy and secured exclusivity at on-premise channel • Successfully managed brokers and wholesalers to ensure on-time in full execution -
Director, National Key AccountsBritish American Tobacco 2015 - 2018London, GbLed a team of Key Account Managers and Vendor Advisors driving performance in strategic KA: Couche-Tard, Petro-Canada, Loblaw, Sobeys, Giant Tiger, Parkland, Canadian Tire. • Designed accounts strategy and plans that delivered consistent delivery of KPIs• Negotiated and secured exclusivity contracts • Improved revenue stream through marketing and sales strategy• Incorporated pricing and brand strategy to drive strategic growth opportunity• Achieved market share growth by leveraging pricing strategy and pay-for-performance contracts • Executed profitable multi-category product launches and established category leadership• Awarded “Top Key Account Team” in 2017 for outstanding business and people results
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National Key Account ManagerBritish American Tobacco 2013 - 2015London, GbDeveloped sales strategies and plans for national key accounts; conducted joint-business plans, financial analysis, market research, sales forecast and consumer data collection to drive growth• Negotiated winning agreements that guaranteed revenue and market share growth• Enhanced company role as category leader and national preferred supplier within total store • Improved market share year-over-year and elevated store-level staff engagement• Developed a trusted advisor relationship with key accounts, customer and executive stakeholders• Forecasted and tracked key account metrics that ensured timely delivery of results• Collaborated closely with Sales Teams to onboard and integrate with account plans
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Category Manager / Vendor AdvisorBritish American Tobacco 2011 - 2013London, GbPartnered with top national key accounts to develop strategic category recommendations based on sales and insights data. • Increased volume growth with the development of price optimization solutions; improved inventory turnover and delivered better GMROI with SKU optimization project • Tracked, monitored, forecasted sales and overall performance KPIs
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Marketing Activation ManagerBritish American Tobacco 2010 - 2011London, GbDeveloped and ensured activation of marketing plans for Key Accounts. Implemented successful communication and deployment of projects in Key Accounts and leveraged business intelligence data and market analytics to track ROI and performance based on specific accounts campaigns and projects.
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Trade Marketing ManagerBritish American Tobacco 2008 - 2010London, GbDeployed and improved brand, trade and pricing campaigns and attained revenue and share growth in Toronto area; developed customized sales techniques to successfully sell and upsell to new and existing customers.
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Marketing And Sales Roles With Progressive ResponsibilityBritish American Tobacco 2001 - 2008London, GbManaged sales and revenue performance in channels such as C&G, Duty Free and On-Premise; managed wholesalers, distributors and brokers; marketing management roles within various departments.
Dima Moraru Skills
Dima Moraru Education Details
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Wharton Executive EducationExecutive Presence & Influence: Persuasive Leadership Development -
Mcgill University School Of Continuing StudiesAccounting And Finance For Non-Financial Managers
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University Of WindsorNegotiation: Become A Powerful Negotiator / Stitt Feld Handy Group
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Mcgill Executive InstituteManaging Redefined
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Academy Of Economic Studies Of MoldovaMarketing In Small Enterprises
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Moldova State UniversityBachelor'S Degree
Frequently Asked Questions about Dima Moraru
What company does Dima Moraru work for?
Dima Moraru works for Private Brands Consortium
What is Dima Moraru's role at the current company?
Dima Moraru's current role is Private and Branded Label | CPG Sales | Growth Driver | Strategy and Execution | Supply Chain.
What is Dima Moraru's email address?
Dima Moraru's email address is di****@****hoo.com
What schools did Dima Moraru attend?
Dima Moraru attended Wharton Executive Education, Mcgill University School Of Continuing Studies, University Of Windsor, Mcgill Executive Institute, Academy Of Economic Studies Of Moldova, Moldova State University.
What skills is Dima Moraru known for?
Dima Moraru has skills like Leadership, Marketing Management, Sales Strategy, Personal Development, Nielsen Data, Digital Transformation, Key Account Development, Strategic Insights, Key Account Management, Account Management, Sales, Market Intelligence.
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