With over a decade of experience in creative direction, digital marketing strategies hyperfocused on social media, and production, I’m passionate about crafting narratives that captivate and connect with audiences.My approach combines thoughtful storytelling with breathtaking visuals to bring each brand’s unique character to life. Driven by a deep appreciation for authentic experiences, I aim to build lasting connections between brands and their audiences, creating content that resonates and inspires.

award winning strategy, creative and content studio with one of the worlds largest & most influential communities.

• Develops and executes the country’s strategic media direction by building a year-round engagement plan to deliver relevant and surprising content to the key audiences defined by the country• Creates and curates beyond the ordinary content that excites and inspires the evolving consumer base• Tracks digital development of the industry to stay ahead of the curve

Working & managing clientele accounts in terms of media strategies, implementation, planning, execution & reporting. Performing target group research using online tools Creating & maintaining good relations with media partners, from online magazines & news portals to mobile & programmatic buying partnersBuilding case studies for future references & campaign learnings; was part of the team that won Best Experiential Campaign for the launch of the 2015 Ford Mustang Optimizing all campaigns throughout their periods to result in the most effective outcomes depending on the initial target objectivesWorking with the social media team to create effective digital & social media strategies

Establishing & implementing a multi-channel communication strategyManaging & improving usage of all digital channelsEstablishing & maintaining relationships with clients/organisationsCreating, analysing & executing online-marketing campaignsTranslating qualitative data into recommendations & plans for revising social media campaignsStrategic monitoring of relevant social media accounts