Digital Strategist Lead
Current- Evaluate and implement improvements on digital strategy.- Working together with the editorial, the video and the marketing team to increase users and pageviews, giving ideas, making sure that ideas are implemented and evaluating the result regularly- Research the latest digital tools and interactive trends.- Optimize SEO & SEM- Create integrated and cost effective digital strategies.- Drive value for the organization.- Analyze and report on digital campaigns.- Analyze customer and user data.- Engage with clients, sales teams, and management.- Map out how digital assets will be optimized for business results.- Define and action digital events.- Establish best practices in digital marketing